【SBI SECURITIES】Announcement of 'Peeking into the Wallets of Love Reality Couples!', a Collaboration Project with ABEMA's Hugely Popular 'Sayonara Propose' Series
SBI Securities' official YouTube channel 'Business Drive!' has launched 'Peeking into the Wallets of Love Reality Couples!', a collaboration with ABEMA's popular 'Sayonara Propose' series. This project aims to address the real money concerns of parenting households and provide knowledge on asset building.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 12:59 (27 min after Collected)
SBI Securities Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director and President: Masato Takamura; hereinafter "the Company") is pleased to announce the release of "Peeking into the Wallets of Love Reality Couples!," a collaborative project with ABEMA's popular marriage decision reality program "Sayonara Propose" series, on its official YouTube channel "Business Drive!" on Thursday, April 30, 2026.
This project marks the third collaboration with a love reality show.
The project closely follows the daily lives of Mr. Takamitsu and Ms. Tamami, a couple who decided to marry in "Sayonara Propose via Spain," broadcast in 2025. While enjoying a happy life with children, they face real-life concerns such as "household budget management," "saving," "education funds," and "future living expenses." The content is designed to help viewers, especially parenting households, learn practical money knowledge in an enjoyable way.
Hikorohee, who also serves as a studio observer for the currently airing latest series "Sayonara Propose via Australia," appears in the studio segment. Furthermore, Fuyuko, a highly acclaimed saving and investment YouTuber, joins to deliver "money reality content" that viewers can relate to and learn from, using the daily lives of Mr. Takamitsu and Ms. Tamami as material.
The official YouTube channel "Business Drive!" boasts the No. 1 subscriber count in the financial industry* and has delivered content useful for asset building to many people. In recent years, with the spread of "oshikatsu" (fandom activities) culture and increasing interest in investment among younger generations, the channel has developed series such as "Money Choice" (thinking about money and asset management to support various "oshi" and oshikatsu), "Monoiri 3 Shimai" (depicting investment familiar to the daily lives of younger generations), and "Money Therapy" (aiming to resolve financial anxieties). Through these, the channel has provided videos that allow a wide range of viewers, including younger generations, to learn in an enjoyable way.
Going forward, the Company will continue to disseminate information primarily to younger generations aged 20-30, and in anticipation of the launch of "Kodomo NISA (provisional name)" expected to be implemented in 2027, it will strengthen the provision of useful information for parenting households. New content that clearly explains the relationship between education funds and investment is planned for development.
*Comparison of subscriber counts among official YouTube channels operated by domestic financial institutions (banks, securities, insurance, credit card companies).
(As of April 16, 2026, according to the Company's survey)
■ "Peeking into the Wallets of Love Reality Couples!" Distribution Overview
Broadcast Date and Time: April 30, 2026 (Thursday) 11:55 AM
Broadcast URL: https://www.youtube.com/watch?v=rWr-vEB499w
【About SBI Securities Official YouTube Channel "Business Drive!"】
"Business Drive!" is the Company's owned channel. It aims to provide knowledge and know-how regarding asset building for investment beginners and younger generations in an easy-to-understand video format, offering numerous practical contents. Through this tie-up, the Company aims to create an opportunity for younger generations who are not yet familiar with financial information to become interested in asset building as an extension of their daily lives.
URL: https://www.youtube.com/@bysbi4805?sub_confirmation=1
【About "ABEMA"】
"ABEMA" is a video streaming service launched on April 11, 2026, marking its 10th anniversary, aiming for television innovation as a "new future television." Since its launch, it has operated as an internet TV that can be enjoyed without registration and basically free of charge, broadcasting approximately 25 diverse channels 24 hours a day, 365 days a year, including a 24-hour news specialized channel, original dramas and love reality shows pursuing "highest quality or unique," variety shows, anime, sports, and more.
In addition to boasting the No. 1 number of original episodes among domestic video services*, it offers a rich lineup of notable new movies, popular domestic and international dramas, trending anime, and also features sports broadcasts and online live events. Viewers can enjoy content anytime, regardless of time, via TV, on-demand, and through smartphones, PCs, tablets, and TV devices, providing a viewing experience that is not limited by location, continuously offering content that caters to diverse lifestyles.
Furthermore, "ABEMA Premium" (1,180 yen/month, tax included) allows access to exclusive features and content, while "ABEMA Premium with Ads" (680 yen/month, tax included) offers "ABEMA Premiu
This project marks the third collaboration with a love reality show.
The project closely follows the daily lives of Mr. Takamitsu and Ms. Tamami, a couple who decided to marry in "Sayonara Propose via Spain," broadcast in 2025. While enjoying a happy life with children, they face real-life concerns such as "household budget management," "saving," "education funds," and "future living expenses." The content is designed to help viewers, especially parenting households, learn practical money knowledge in an enjoyable way.
Hikorohee, who also serves as a studio observer for the currently airing latest series "Sayonara Propose via Australia," appears in the studio segment. Furthermore, Fuyuko, a highly acclaimed saving and investment YouTuber, joins to deliver "money reality content" that viewers can relate to and learn from, using the daily lives of Mr. Takamitsu and Ms. Tamami as material.
The official YouTube channel "Business Drive!" boasts the No. 1 subscriber count in the financial industry* and has delivered content useful for asset building to many people. In recent years, with the spread of "oshikatsu" (fandom activities) culture and increasing interest in investment among younger generations, the channel has developed series such as "Money Choice" (thinking about money and asset management to support various "oshi" and oshikatsu), "Monoiri 3 Shimai" (depicting investment familiar to the daily lives of younger generations), and "Money Therapy" (aiming to resolve financial anxieties). Through these, the channel has provided videos that allow a wide range of viewers, including younger generations, to learn in an enjoyable way.
Going forward, the Company will continue to disseminate information primarily to younger generations aged 20-30, and in anticipation of the launch of "Kodomo NISA (provisional name)" expected to be implemented in 2027, it will strengthen the provision of useful information for parenting households. New content that clearly explains the relationship between education funds and investment is planned for development.
*Comparison of subscriber counts among official YouTube channels operated by domestic financial institutions (banks, securities, insurance, credit card companies).
(As of April 16, 2026, according to the Company's survey)
■ "Peeking into the Wallets of Love Reality Couples!" Distribution Overview
Broadcast Date and Time: April 30, 2026 (Thursday) 11:55 AM
Broadcast URL: https://www.youtube.com/watch?v=rWr-vEB499w
【About SBI Securities Official YouTube Channel "Business Drive!"】
"Business Drive!" is the Company's owned channel. It aims to provide knowledge and know-how regarding asset building for investment beginners and younger generations in an easy-to-understand video format, offering numerous practical contents. Through this tie-up, the Company aims to create an opportunity for younger generations who are not yet familiar with financial information to become interested in asset building as an extension of their daily lives.
URL: https://www.youtube.com/@bysbi4805?sub_confirmation=1
【About "ABEMA"】
"ABEMA" is a video streaming service launched on April 11, 2026, marking its 10th anniversary, aiming for television innovation as a "new future television." Since its launch, it has operated as an internet TV that can be enjoyed without registration and basically free of charge, broadcasting approximately 25 diverse channels 24 hours a day, 365 days a year, including a 24-hour news specialized channel, original dramas and love reality shows pursuing "highest quality or unique," variety shows, anime, sports, and more.
In addition to boasting the No. 1 number of original episodes among domestic video services*, it offers a rich lineup of notable new movies, popular domestic and international dramas, trending anime, and also features sports broadcasts and online live events. Viewers can enjoy content anytime, regardless of time, via TV, on-demand, and through smartphones, PCs, tablets, and TV devices, providing a viewing experience that is not limited by location, continuously offering content that caters to diverse lifestyles.
Furthermore, "ABEMA Premium" (1,180 yen/month, tax included) allows access to exclusive features and content, while "ABEMA Premium with Ads" (680 yen/month, tax included) offers "ABEMA Premiu