Shared Villa "SANU 2nd Home Co-Owners" Launches New Plan! Starting from 8 Nights Annually for ¥2.95 Million - Your "Second Home"

SANU Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Gen Fukushima), which operates "SANU 2nd Home," one of Japan's largest shared villa services, is officially launching a new plan for its co-owner type second home service, "SANU 2nd Home Co-Owners." The new plan starts at ¥2.95 million (tax included) for 8 nights annually per share. In addition to the existing annual 12-night plan, this offers a new option for a wider range of people to own a "second home."

As the first phase, sales will be available for a total of four properties: the newly announced MOSS Yatsugatake Kiyosato (Yamanashi Prefecture), Tateshina (Nagano Prefecture), Nasu (Tochigi Prefecture), and Izu (Shizuoka Prefecture).

── Key Points of This Release ──

A New Lifestyle for Urban Families: Proposing a lifestyle that balances city and nature, the service has gained support, particularly from dual-income urban families raising children. The number of contracts in the past year has grown approximately 2.7 times compared to the same period last year.

Rising Accommodation Costs Accelerate Interest in "Shared Villas": Amidst continuously increasing accommodation costs, a lifestyle of owning a "second home" that can be used with peace of mind is gaining support.

New Plan from ¥2.95 Million for 8 Nights Annually: By introducing a new framework of 8 nights annually, the service aims to bring the experience of living near nature to even more people.

A New Lifestyle Sought by Urban Families

Since its service launch in 2022, Co-Owners has overturned the conventional concept of "villa ownership" and expanded a new category of living.

At its core is the value as a lifestyle. Compared to traditional villa purchases, it reduces hassle and costs while allowing access to all properties developed across Japan's natural landscapes. Furthermore, there is the peace of mind of having a "second home" in nature that you can always return to. This design has been supported by busy dual-income households and families with children in their 30s to 50s.

With accommodation costs continuing to rise, attitudes towards travel expenses are changing. Interest in a lifestyle of owning a "second home," rather than arranging trips from scratch each time, has further increased, with the number of contracts in the past year reaching approximately 2.7 times* that of the previous year. A lifestyle that allows for easy access to nature while maintaining urban life is expanding as a new option.

*(June 2024 - May 2025 / June 2025 - May 2026)

Background for Introducing the Plan

While interest in Co-Owners has been growing as mentioned above, we have also received feedback such as "I might not be able to use all 12 nights annually," indicating that the number of nights is a psychological hurdle. To address this challenge, we are introducing the 8-night annual plan. Furthermore, by setting the price point from ¥2.95 million (tax included), we aim to offer the option of living in nature to those who had considered it but had not yet taken the plunge.

Expansion to Diverse Lifestyles Seen in Advance Sales

In an advance sales survey conducted in April 2026, positive changes were observed in the customer demographic. While the previous 12-night plan primarily attracted power families and couples, the introduction of this new plan has brought in active working professionals and families with children from households with an annual income of ¥8 million and above.

Those who have wished "to own a home in nature someday" but were held back by the busyness of work or childcare, or by hesitation, are now beginning to realize a life in nature, prompted by the "just right" number of 8 nights annually.

Annual 8-Night Plan Sales Lineup

【Sales Start: Saturday, July 4, 2026】MOSS Yatsugatake Kiyosato

A property nestled in the mossy forests of Kiyosato. Designed by Kotaro Anzai, all 9 cabins (5 Large, 4 Medium) are constructed using 100% domestic timber and minimize environmental impact, with opening planned for this winter. The first 40 shares will receive a "THE NORTH FACE / Wonder Frost Cooler L" as a gift.

Plan (Size)

Max Occupancy

Annual Nights

Price (Tax Incl.)

Notes

Medium

4 people

8 nights~

¥2.95 million~

Some units with saunas, pet-friendly options available

Large

6 people

8 nights~

¥4.5 million~

Some units with saunas, pet-friendly options available

For details, please see the MOSS Yatsugatake Kiyosato sales page or the press release.

View Press Release

"MOSS Yatsugatake Kiyosato" Details & Sales Page

Other properties available for the annual 8-night plan:

Nasu 3rd, Tateshina 1st, Izu 1st

Property Name

Max Occupancy

Price (Tax Incl.)

RAY Medium Nasu 3rd

4 people

¥2.95 million~

RAY Large Nasu 3rd

6 people

¥4.95 million~

MOSS Medium Tateshina 1st

4 people

¥3.3 million~

MOSS Large Tateshina 1st

6 people

¥4.95 million~

RAY Medium Izu 1st

4 people

¥3.3 million~

Details of properties for sale here

SANU will continue to accelerate the realization of its mission, "Nature for all.," through the expansion of its properties and diversification of its usage plans.

What is SANU 2nd Home Co-Owners?

A new form of ownership where you have a home in nature not as an "asset," but as a "base for living." It is a co-owner type second home service where you purchase only what you need and can use all properties nationwide interchangeably. It reduces initial costs, eliminates maintenance hassle, and allows priority reservations even during peak seasons. Sharing with family and friends is also free. It realizes a sustainable and practical lifestyle of having a "second home" in nature.

Co-Owners Site: https://www.sa-nu.com/

SANU 2nd Home

A service that offers "a second home in nature" - uniquely built villas in Japan's beautiful natural landscapes, tailored to individual lifestyles. With the concept of "Live with nature.," it proposes a new lifestyle that balances city and nature.

▼You can choose how to live in nature according to your lifestyle:

1) Guest Stays

Experience living in nature, from one night. Make "time spent with nature" a daily option next year. Reservations via the official website and official LINE are the most advantageous.

2) Subscription | Individual

A subscription plan to easily start living in nature.

3) Subscription | Corporate

A corporate contract plan for companies aiming to improve employee well-being by introducing it as a welfare benefit.

4) Co-Owner Type Second Home Service | Individual/Corporate

A co-owner plan to own a portion of a home in nature as needed.

5) Entire Building Ownership & Operation Type Second Home Service | Individual/Corporate

A managed villa plan that combines living in nature with asset management.

Furthermore, SANU fosters a regenerative system that brings people and nature closer and enriches their relationship as properties expand. Currently, it operates 37 locations and 241 rooms (as of July 2026). By 2029, it plans to expand to over 100 locations domestically and internationally.

SANU Inc.

SANU (サヌ), under the banner "Live with nature.," is a lifestyle brand aiming to realize a society where humans and nature coexist. Through proposing new lifestyles, it communicates to people what is necessary for humans to live in harmony with nature, healthily and joyfully on this planet. Seriously considering the future of living. Brightly changing our lifestyles.

Location: 3-23-16 Nakameguro, Meguro-ku, Tokyo 153-0061

Company Page https://corp.sa-nu.com/

Official Facebook : https://www.facebook.com/sanuofficial/

Official Instagram: https://www.instagram.com/sanu_2ndhome/

Official LinkedIn: https://www.linkedin.com/company/sanuofficial/

Official X: https://x.com/sanu2ndhome

Official note: https://note.com/sanu_com