Project Launch! Calligrapher Akari Takeuchi Inscribes "Sake Label Pilgrimage" to Revitalize Regions
SakeLifeStyle Co., Ltd. and calligrapher Akari Takeuchi are collaborating with sake breweries across all 47 prefectures of Japan to launch the "Sake Label Pilgrimage" project, fusing calligraphy and sake. The first phase involves Akita's Chitosezakari Shuzo, selling limited edition sake and towels, aiming for regional revitalization and promoting Japanese culture.
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- 📰 Published: May 2, 2026 at 01:00
- 🔍 Collected: May 1, 2026 at 16:31
- 🤖 AI Analyzed: May 1, 2026 at 17:35 (1h 3m after Collected)
■ First Phase: Akita's Chitosezakari Shuzo. Limited sales acceptance begins on a special website from May 1, 2026.
SakeLifeStyle Co., Ltd. (Headquarters: Tokyo, Representative Director: Kenji Yoshida) is launching the "Regional Revitalization x Sake Label Pilgrimage" project, collaborating with sake breweries across all 47 prefectures of Japan, featuring calligrapher Akari Takeuchi. This project aims to contribute to regional revitalization and the preservation of Japanese culture by fusing "calligraphy," a proud Japanese art form, with "sake," which embodies the local climate of each region, through the "pilgrimage" experience where fans actually visit the local areas.
Calligrapher Akari Takeuchi
■ Project Background: Energizing regions through sake breweries!
"Sake as food culture," "sake breweries reflecting regional characteristics," and "calligraphy that combines tradition and innovation."
By combining these, the project goes beyond mere product sales, creating a "pilgrimage" trend where fans visit sake breweries nationwide, inspired by "Akari Takeuchi's calligraphic labels." By experiencing the local climate and culture, and the story woven by calligraphy and local sake, the project aims to stimulate regional economies and reaffirm local identity.
Chitosezakari Shuzo Co., Ltd. Main Entrance "Akari Takeuchi's Calligraphy"
■ First Phase: Akita Prefecture's "Chitosezakari Shuzo" x Akari Takeuchi
As the first phase of the project, Ms. Takeuchi personally visited the brewery of Chitosezakari Shuzo in Akita Prefecture. She experienced the brewery's philosophy and Akita's nature (the shape of the mountains, the flow of rivers, the sound of the wind) firsthand before inscribing the labels.
Fusion of Tradition and Innovation: Based on classical calligraphy styles, yet incorporating modern sensibilities, the unique characters express the brewery's heartfelt passion in every stroke.
■ Sales Content: Limited to 300 sets
A set including "Original Sake (Setsugekka)" personally inscribed by Ms. Takeuchi and an "Original Design Towel" reflecting its world view will be sold.
"Snow," "Moon," "Wind," and "Flower" will be divided among four breweries, creating a series of "Akari Takeuchi's calligraphic labels" for original sake, along with the sake's flavor.
Limited Release: Sales acceptance will begin on the special e-commerce site from May 1, 2026 (Friday).
Multifaceted Development: In addition to sake (shoulder label and front label), original goods reflecting the world view of the works will be developed in the future.
Sales site: https://sakelife.base.shop/items/143374088
Sales Price: 11,000 yen (tax included)
[Akari Takeuchi's Calligraphic Label "Snow"] [Original Design Towel "Snow"]
Purchase products here
■ Future Outlook: To 47 Prefectures, and then the World
Moving forward, the project plans to select one brewery from each of Japan's 47 prefectures to create a "Takeuchi Label" series, each shining with its unique personality. Furthermore, by promoting tourism, exporting overseas, and participating in international cultural events, the project aims to disseminate the charm of sake and calligraphy as a "JAPAN brand" to the world.
■ Profile: Akari Takeuchi
Calligrapher. Former 2nd leader of the idol group "ANGERME (Hello! Project)".
After graduation, she began her activities as a calligrapher in earnest. She holds a master calligrapher qualification, and her expressive style, which respects tradition while not being bound by conventional frameworks, is supported across generations.
Main account
https://www.instagram.com/akari_takeuchi.official/
Calligrapher account
https://www.instagram.com/akaritakeuchi_calligraphy/
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■ Company Overview
[Sake Brewery]
Company Name: Chitosezakari Shuzo Co., Ltd.
Official HP: http://www.chitosezakari.jp/
Online Store: https://chitosezakari.myshopify.com/
[Planning and Production]
Company Name: SakeLifeStyle Co., Ltd.
Official HP: https://www.sakelifestyle.com/
Online Store: https://sakelife.base.shop/
■ Inquiries
SakeLifeStyle Co., Ltd.
Contact: Yoshida, Hayashida
sakelife@sakelifestyle.net
SakeLifeStyle Co., Ltd. (Headquarters: Tokyo, Representative Director: Kenji Yoshida) is launching the "Regional Revitalization x Sake Label Pilgrimage" project, collaborating with sake breweries across all 47 prefectures of Japan, featuring calligrapher Akari Takeuchi. This project aims to contribute to regional revitalization and the preservation of Japanese culture by fusing "calligraphy," a proud Japanese art form, with "sake," which embodies the local climate of each region, through the "pilgrimage" experience where fans actually visit the local areas.
Calligrapher Akari Takeuchi
■ Project Background: Energizing regions through sake breweries!
"Sake as food culture," "sake breweries reflecting regional characteristics," and "calligraphy that combines tradition and innovation."
By combining these, the project goes beyond mere product sales, creating a "pilgrimage" trend where fans visit sake breweries nationwide, inspired by "Akari Takeuchi's calligraphic labels." By experiencing the local climate and culture, and the story woven by calligraphy and local sake, the project aims to stimulate regional economies and reaffirm local identity.
Chitosezakari Shuzo Co., Ltd. Main Entrance "Akari Takeuchi's Calligraphy"
■ First Phase: Akita Prefecture's "Chitosezakari Shuzo" x Akari Takeuchi
As the first phase of the project, Ms. Takeuchi personally visited the brewery of Chitosezakari Shuzo in Akita Prefecture. She experienced the brewery's philosophy and Akita's nature (the shape of the mountains, the flow of rivers, the sound of the wind) firsthand before inscribing the labels.
Fusion of Tradition and Innovation: Based on classical calligraphy styles, yet incorporating modern sensibilities, the unique characters express the brewery's heartfelt passion in every stroke.
■ Sales Content: Limited to 300 sets
A set including "Original Sake (Setsugekka)" personally inscribed by Ms. Takeuchi and an "Original Design Towel" reflecting its world view will be sold.
"Snow," "Moon," "Wind," and "Flower" will be divided among four breweries, creating a series of "Akari Takeuchi's calligraphic labels" for original sake, along with the sake's flavor.
Limited Release: Sales acceptance will begin on the special e-commerce site from May 1, 2026 (Friday).
Multifaceted Development: In addition to sake (shoulder label and front label), original goods reflecting the world view of the works will be developed in the future.
Sales site: https://sakelife.base.shop/items/143374088
Sales Price: 11,000 yen (tax included)
[Akari Takeuchi's Calligraphic Label "Snow"] [Original Design Towel "Snow"]
Purchase products here
■ Future Outlook: To 47 Prefectures, and then the World
Moving forward, the project plans to select one brewery from each of Japan's 47 prefectures to create a "Takeuchi Label" series, each shining with its unique personality. Furthermore, by promoting tourism, exporting overseas, and participating in international cultural events, the project aims to disseminate the charm of sake and calligraphy as a "JAPAN brand" to the world.
■ Profile: Akari Takeuchi
Calligrapher. Former 2nd leader of the idol group "ANGERME (Hello! Project)".
After graduation, she began her activities as a calligrapher in earnest. She holds a master calligrapher qualification, and her expressive style, which respects tradition while not being bound by conventional frameworks, is supported across generations.
Main account
https://www.instagram.com/akari_takeuchi.official/
Calligrapher account
https://www.instagram.com/akaritakeuchi_calligraphy/
--------------------------------------------------------------------
■ Company Overview
[Sake Brewery]
Company Name: Chitosezakari Shuzo Co., Ltd.
Official HP: http://www.chitosezakari.jp/
Online Store: https://chitosezakari.myshopify.com/
[Planning and Production]
Company Name: SakeLifeStyle Co., Ltd.
Official HP: https://www.sakelifestyle.com/
Online Store: https://sakelife.base.shop/
■ Inquiries
SakeLifeStyle Co., Ltd.
Contact: Yoshida, Hayashida
sakelife@sakelifestyle.net