"Only What Moves the Heart Moves Business" - SAI Inc. Launches "Clarity," a Creative Collective Handling Everything from Strategy to Production and Operation

SAI Inc. (Minato-ku, Tokyo; CEO: Naoto Nagao, hereinafter SAI), a company engaged in marketing and creative businesses, will launch its creative collective "Clarity" on July 1, 2026. The official website (https://clarity-creative.tokyo) has also been released.

Clarity is a team formed by professionals with proven track records in areas such as strategy/direction, video, photography, and design, who gather for each project. They will handle everything from strategy planning to production and distribution/operation as a single team.

Why a Collective, Now?

With the spread of generative AI, the means of creation have become more accessible than ever before. On the other hand, precisely because the options have increased, the value of the discernment to decide "what to create, with whom, and how," and the ability to unify it into a single expression, are higher than ever.

At the same time, the marketing field faces long-standing "walls of domain and scale." In terms of domain, there is a division between strategy, production, and operation. In terms of scale, while major production companies offer high quality, they require a certain budget, and individual freelancers are agile but leave concerns about quality and project management. Currently, options to fill this "gap" are limited.

Clarity can flexibly control cost-to-revenue ratios by minimizing cost centers such as back offices. By having experts in each field work as a single team, they deliver quality recognized by major corporations with a more flexible structure and cost.

What is Clarity?

The team name "Clarity" embodies the spirit of unraveling complex challenges and delivering what truly needs to be conveyed without any obscurity.

Its features are as follows:

1. End-to-End Service from Strategy to Operation

From brand strategy and planning to video, photo, and graphic production, distribution, and operation, everything is designed and executed by a single team, rather than being divided among different vendors. Consolidating the point of contact prevents deviations in intent and degradation due to the "telephone game."

2. A Team of Experts Across Domains

Video directors, photographers, graphic designers, producers, planners, and others participate in the optimal lineup for each project. It is a flexible team organized according to the challenge, not a fixed production line.

3. Persuasive Proposals and Visual Depth

By combining the verbalization of strategy with the production achievements accumulated by each member, proposals that convey the completion image from the planning stage are made. They show "why we do it" and "how it looks" simultaneously.

We Address Challenges Such As:

- Brand movies/commercials where the budget is limited but the brand's worldview cannot be compromised. - For product/service launches, wanting a complete set of key visuals, photos, videos, and social media assets with a consistent tone and no discrepancies. - Situations where the message is clear (e.g., recruitment, tourism, IR) but the "how to present it" is stalled. - Wanting to entrust not only the production but also the subsequent distribution and operation. - Finding it cumbersome to use multiple production companies and wanting to proceed with a single point of contact from strategy to production.

Project Workflow

Clarity handles the following three phases continuously with the same team. Since the vendor does not change at each phase, the initial design intent remains consistent throughout.

1. Strategy & Design

Organizing challenges, designing targets and concepts, and setting the direction of expression. Verbalizing what to convey, to whom, and how, to create the foundation for production.

2. Production

Video, photo, and graphics are produced by the same team. Since each member shares the completion image from the planning stage, tone consistency and minimal rework are achieved.

3. Distribution & Operation

Starting from the completed work, designing the distribution and operation of social media and content. The scope extends to ensuring delivery, not just completion.

What We Can Provide (Examples)

Brand Strategy & Communication Design:

Verbalization of challenges, target/concept design, creation of expression guidelines

Video Production:

Corporate VP, commercials, tourism/promotional videos, interviews, event recordings, vertical videos for social media. Integrated service from direction to shooting and editing.

Photography:

Promotional, product, and portrait photography. Also supports video shooting.

Graphic Design / Key Visuals / Logo Production:

Logos, key visuals, streaming screen graphics, thumbnails, merchandise, and other flat and digital domain graphics.

Social Media & Content Operation:

Designing continuous distribution based on produced content.

Members

Naoto Nagao / Producer

CEO of SAI Inc. Became independent after working at an advertising agency.

Cross-functionally handles brand strategy, planning, creative direction, and project management.

Yugo Sawaki / Video Director

Handles corporate VP, tourism promotions, interviews, event recordings, vertical videos for social media, etc., from direction to shooting and editing. Capable of a wide range of styles from documentary to cinematic.

Ryo Ogawa / Photographer

Photographer handling a wide range of clients including music, actors/artists, and corporations. Handles everything from promotional and product photography to video shooting.

Fashion Center (ゑ) / Graphic Designer

Designer handling graphics in flat and digital domains, including logos, key visuals, streaming screen graphics, thumbnails, and merchandise.

Collaboration Opportunities

Clarity is expanding its collaboration network to form the optimal team for each project. We welcome inquiries from creators, producers, and planners active in various fields, including video, photography, and design.

▶ Applications and Inquiries: Via the Contact page on https://clarity-creative.tokyo

Organizer's Comment

"Only what moves the heart moves business – it is with this belief that experts from various fields have gathered. Clarity aims to be a team chosen for its ability to truly convey messages. We will connect strategy, production, and operation in a single line to deliver solutions that return to the essence of the brand."

Official Website

https://clarity-creative.tokyo

Inquiries

- Representatives from client companies (Marketing/PR departments, etc.)

You can consult with us on everything from brand strategy to production and operation.

- Representatives from advertising/production companies (Producers, etc.)

We also welcome collaborations as production partners.

▶ Please contact us via the Contact page on https://clarity-creative.tokyo.

Company Profile

Company Name: SAI Inc.

CEO: Naoto Nagao

Location: Minato-ku, Tokyo

Business Activities: Marketing strategy planning, creative direction, project management, operation of the creative collective "Clarity"