Korean Lifestyle Beauty Brand "SISAO" Makes Its First Landing in Japan!! Pop-up Store to be Held at Isetan Shinjuku

The Korean lifestyle beauty brand "SISAO," currently trending on social media, is finally making its first official landing in Japan. A pop-up store will be held from April 29th (Wednesday) to May 5th (Tuesday) at "Isetan Shinjuku Main Building 2F Center Park" in Tokyo.

"SISAO," a lifestyle beauty brand from Korea, embodies the message "Rituals for a more balanced life," like a refreshing oasis found in the middle of a desert. It represents a space where individuals can discover special products that reflect their unique personality among a wide range of offerings.

While proposing balance and harmony in daily life, the brand also pursues scents and designs that naturally blend into everyday living.

*Image is for illustration purposes only.

[SISAO Makes Full-Scale Entry into the Japanese Market]
SISAO will hold a pop-up store at Isetan Shinjuku Main Store, Main Building 2F Center Park in Tokyo, as the first step towards its full-scale entry into the Japanese market. The concept of "rituals for organizing daily life" proposed by SISAO has a high affinity with this location, and this pop-up is expected to be an opportunity for visitors to experience the brand's world in a more natural way.

For this pop-up store, we have planned a space that reflects SISAO's brand image, incorporating materials and objects that evoke the warmth of wood. Visitors are encouraged to pick up products, try out scents, and experience the rituals proposed by SISAO's world during the pop-up period.

Products are also available for purchase on the Isetan online store.
Mitsukoshi Isetan Online Store/Mail Order [Official]: https://www.mistore.jp/shopping/search-word/list?q=sisao

SISAO Perfume Lineup

The product lineup includes a wide range of items, from perfumes to hand care, body care, and hair care products. During the event, special benefits for purchasers will be available, and measures will be implemented to enhance engagement with visitors.

Regarding this first pop-up in Japan, a SISAO representative stated, "Through this pop-up, we aim to provide a better brand experience to our many global customers who have supported us. Based on the local response, we plan to continuously expand our presence in the Japanese market in the future."

SISAO Korea: Seoul, Hannam Showroom (Store) 1st Floor

3rd Floor Cafe SISAO, 2nd Floor SISAO Fountain - A space designed to allow visitors to experience SISAO's philosophy and sensibility with all five senses.

[SISAO Seoul, Hannam Showroom (Store) in Korea]

In Korea, SISAO operates a three-story showroom (store) in Hannam, Seoul. The showroom, which expresses the brand's world, showcases a space where trendiness and SISAO's unique style are harmoniously blended.

1st Floor SISAO Showroom: A space where you can directly experience SISAO's entire product range and the world of scents we have built up. At the center of the space is a large marble washbasin shaped like an "oasis," which is SISAO's motif, surrounded by various products.

2nd Floor SISAO Fountain: The fountain encountered on the 2nd floor of SISAO Hannam goes beyond merely experiencing scents. It is a space designed to allow visitors to experience SISAO's philosophy and sensibility with all five senses. It is also a collaborative space with Kanji lighting artist Yang Jeong-mo, where warm light touches the heart and breathes life into the space, just as SISAO's scents bring special moments to everyday life.

3rd Floor Cafe SISAO: Cafe SISAO, located on the 3rd floor, is well-permeated with sunlight, creating a warm and bright space. Centered around signature teas inspired by SISAO's scents, it showcases carefully brewed coffee and various tea collections, inviting visitors to slowly experience SISAO's rituals in a space where scents, drinks, sensations, and relaxation are harmoniously blended.

English Address: 68-8 Itaewon-ro 54-gil, Yongsan District, Seoul, Korea
Korean Address: 한남동 684-13
Naver Address: https://naver.me/GdlxYteh
Google Address: https://maps.app.goo.gl/jH8z7D7FM5Ly3c47A
Instagram: https://www.instagram.com/sisao_official/
SISAO Official Japan Site: https://jp.sisao.kr/