Neither Tuxedo Nor Kimono: "Kimono Suit" - A New Formal Wear Embodying Japanese Pride - JAPAN FORMAL Born
S-style is launching "MATOI -THE KIMONO SUIT-" in May 2026, a new brand proposing a "Kimono Suit" as a novel formal attire that embodies Japanese pride. This bespoke formal wear, utilizing traditional Japanese materials, aims to be a new option, "JAPAN FORMAL," for international formal occasions.
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- 📰 Published: April 23, 2026 at 19:00
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S-style (Head office: Ginza, Chuo-ku, Tokyo; Representative Director: Shogo Okamoto) will launch a new brand, "MATOI -THE KIMONO SUIT-", in May 2026, under the concept of "Embodying Japan's Pride."
This new brand was established with the aim of elevating Japanese culture into modern formal scenes and creating a new formal attire, "JAPAN FORMAL."
■ Challenges of Kimono Culture and New Proposals
Kimono, a Japanese tradition, has a long history as a dignified attire. However, in modern times, it faces challenges such as decreasing opportunities for wear, difficulties in dressing, mobility, and handling overseas.
Against this backdrop, S-style, based on the philosophy of "Embodying Japan's Pride," developed the "Kimono Suit (MATOI)" as a new attire that adapts to global formal scenes while utilizing traditional Japanese materials.
This product aims to be a "new formal wear = JAPAN FORMAL" that can be worn at receptions, presentations, Japanese cultural events, and international social gatherings, serving as an alternative to tuxedos and kimonos.
■ Product Overview
"MATOI -THE KIMONO SUIT-" is a fully custom-made formal wear, tailored one by one, including sizing, using Japanese kimono materials.
◇ Features
・One-of-a-kind tailoring
Only one piece is produced from the same obi (sash) and kimono. Each piece is a "once-in-a-lifetime encounter."
・Traditional Japanese materials
Only the highest quality materials symbolizing Japanese culture, such as Nishijin-ori and Kurotomesode, are used.
・Full custom sizing
Measurements are taken at approximately 30 points by a tailor, with body corrections added for tailoring.
・Designed as new formal wear
Positioned as JAPAN FORMAL, an alternative to tuxedos and kimonos.
・Practicality and mobility
Comfortable to wear for long periods, such as during business or presentations, and designed for use overseas.
◇ Product Lineup - Two Models
・Nishijin-ori Model
A model that uses a Nishijin-ori obi for the collar. Only one piece is tailored from a single obi, making it a unique item.
Price: From ¥700,000 (excluding tax)
・Kurotomesode Model
The highest-grade model using "Kurotomesode," the most formal type of kimono.
Price: From ¥1,000,000 (excluding tax)
Both models are offered with a limit of 3 pieces per month.
These products are highly rare in terms of both materials and manufacturing process.
Nishijin-ori Model - A one-of-a-kind piece (the fabric and obi encountered are a once-in-a-lifetime experience).
■ Anticipated Wearing Scenes
・International receptions and gala parties
・Lectures and presentation events
・Japanese cultural events and theater performances
・International social and cultural exchange venues
It is proposed as an attire that combines Japanese identity with functionality in situations where traditional kimonos were difficult to wear.
■ Brand Philosophy
At S-style, attire is not merely fashion but is positioned as "an expression of philosophy and values."
Under the philosophy of "Embodying Japan's Pride," the Kimono Suit is an attempt not only to inherit Japanese culture but also to express Japanese aesthetics and spirituality as a concrete attire in modern international society.
Kimono culture, inherited for about 1000 years, and suit culture, with a history of about 350 years.
While respecting the history and formality of each, Japanese traditions are utilized and fused as a new expression.
This product is also a challenge to question whether the value created by this fusion can be established as "JAPAN LUXURY" and become an attire that is accepted worldwide.
Not just adhering to forms, but adapting to modern times while preserving the essence.
Based on this philosophy, this product was born.
"MATOI" Brand Logo
■ Future Developments
In the future, we hope that executives, cultural figures, and ambassadors both domestically and internationally will wear our products. Opportunities for wearing them on international stages are also planned.
Furthermore, we plan to continuously promote and develop it as a new expression of Japanese culture.
MATOI HP: https://kimonosuit-matoi.jp
【PRESS CONTACT】
Shogo Okamoto
TEL: 03-6260-6170
MAIL: info@s-style-fashion.com
【Brand Overview】
S-style Co., Ltd.
Date of establishment: March 12, 2014
Representative Director: Shogo Okamoto
Head office location: 2-12-4-201 Ginza, Chuo-ku, Tokyo
Business activities: Develops bespoke services and image consulting for executives and high-level professionals. Active domestically and internationally, focusing on personal branding through attire.
HP: https://s-style-fashion.com/
S-style Ginza Salon
Keywords:
This new brand was established with the aim of elevating Japanese culture into modern formal scenes and creating a new formal attire, "JAPAN FORMAL."
■ Challenges of Kimono Culture and New Proposals
Kimono, a Japanese tradition, has a long history as a dignified attire. However, in modern times, it faces challenges such as decreasing opportunities for wear, difficulties in dressing, mobility, and handling overseas.
Against this backdrop, S-style, based on the philosophy of "Embodying Japan's Pride," developed the "Kimono Suit (MATOI)" as a new attire that adapts to global formal scenes while utilizing traditional Japanese materials.
This product aims to be a "new formal wear = JAPAN FORMAL" that can be worn at receptions, presentations, Japanese cultural events, and international social gatherings, serving as an alternative to tuxedos and kimonos.
■ Product Overview
"MATOI -THE KIMONO SUIT-" is a fully custom-made formal wear, tailored one by one, including sizing, using Japanese kimono materials.
◇ Features
・One-of-a-kind tailoring
Only one piece is produced from the same obi (sash) and kimono. Each piece is a "once-in-a-lifetime encounter."
・Traditional Japanese materials
Only the highest quality materials symbolizing Japanese culture, such as Nishijin-ori and Kurotomesode, are used.
・Full custom sizing
Measurements are taken at approximately 30 points by a tailor, with body corrections added for tailoring.
・Designed as new formal wear
Positioned as JAPAN FORMAL, an alternative to tuxedos and kimonos.
・Practicality and mobility
Comfortable to wear for long periods, such as during business or presentations, and designed for use overseas.
◇ Product Lineup - Two Models
・Nishijin-ori Model
A model that uses a Nishijin-ori obi for the collar. Only one piece is tailored from a single obi, making it a unique item.
Price: From ¥700,000 (excluding tax)
・Kurotomesode Model
The highest-grade model using "Kurotomesode," the most formal type of kimono.
Price: From ¥1,000,000 (excluding tax)
Both models are offered with a limit of 3 pieces per month.
These products are highly rare in terms of both materials and manufacturing process.
Nishijin-ori Model - A one-of-a-kind piece (the fabric and obi encountered are a once-in-a-lifetime experience).
■ Anticipated Wearing Scenes
・International receptions and gala parties
・Lectures and presentation events
・Japanese cultural events and theater performances
・International social and cultural exchange venues
It is proposed as an attire that combines Japanese identity with functionality in situations where traditional kimonos were difficult to wear.
■ Brand Philosophy
At S-style, attire is not merely fashion but is positioned as "an expression of philosophy and values."
Under the philosophy of "Embodying Japan's Pride," the Kimono Suit is an attempt not only to inherit Japanese culture but also to express Japanese aesthetics and spirituality as a concrete attire in modern international society.
Kimono culture, inherited for about 1000 years, and suit culture, with a history of about 350 years.
While respecting the history and formality of each, Japanese traditions are utilized and fused as a new expression.
This product is also a challenge to question whether the value created by this fusion can be established as "JAPAN LUXURY" and become an attire that is accepted worldwide.
Not just adhering to forms, but adapting to modern times while preserving the essence.
Based on this philosophy, this product was born.
"MATOI" Brand Logo
■ Future Developments
In the future, we hope that executives, cultural figures, and ambassadors both domestically and internationally will wear our products. Opportunities for wearing them on international stages are also planned.
Furthermore, we plan to continuously promote and develop it as a new expression of Japanese culture.
MATOI HP: https://kimonosuit-matoi.jp
【PRESS CONTACT】
Shogo Okamoto
TEL: 03-6260-6170
MAIL: info@s-style-fashion.com
【Brand Overview】
S-style Co., Ltd.
Date of establishment: March 12, 2014
Representative Director: Shogo Okamoto
Head office location: 2-12-4-201 Ginza, Chuo-ku, Tokyo
Business activities: Develops bespoke services and image consulting for executives and high-level professionals. Active domestically and internationally, focusing on personal branding through attire.
HP: https://s-style-fashion.com/
S-style Ginza Salon
Keywords: