S-CADE. Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shota Yamaguchi) has concluded a franchise agreement with Camrad Inc. (Headquarters: Higashi-ku, Fukuoka; CEO: Sho Yoshida), a sports support consulting company, regarding the sports physical measurement and analysis service "CORISE Sokutei."

To date, S-CADE. has provided "CORISE Sokutei," an immediate feedback-type measurement and analysis system that allows athletes to check and utilize data the moment they are measured, in various sports settings including soccer, baseball, and basketball. Through this partnership, the companies will leverage Camrad's proven track record of collaboration with the Fukuoka University soccer club and its network of sports organizations in the Kyushu area to deliver CORISE to competitive teams throughout Kyushu.

Under this franchise agreement, Camrad becomes the sole official partner capable of implementing physical measurements at the same level as S-CADE. in the Kyushu area. Moving beyond the "measure and done" approach, a new form of sports support where data directly links to athlete growth will be broadcast from Kyushu to the entire country.

Previously, S-CADE. primarily operated in the Kanto and Kinki regions. However, there was a strong need from the sports community in the Kyushu area, stemming from challenges such as "limited opportunities to utilize measurement results," "inability to compare with national standards," and "lack of a system to manage data across universities and teams."

In this agreement, Camrad functions as an "official FC partner" that rolls out the measurement systems, protocols, and quality standards built by S-CADE. directly in Kyushu. This guarantees that athletes can receive the same accuracy of measurement and analysis as S-CADE. in Tokyo while staying in Kyushu, ensuring the same data quality and feedback under a unified national standard.

The three core values of CORISE Sokutei that Camrad brings to Kyushu include "Feedback" (understanding one's current state immediately after measurement), "Analysis" (profile analysis showing what to do next), and "Database" (centralized management of all data to guide team strengthening).

Moving forward, the companies plan to prioritize expansion to university sports teams, centered around the collaboration with the Fukuoka University soccer club, before expanding to high school and corporate teams. Ultimately, they aim to use the successful Kyushu model to deploy similar franchise operations in other regions nationwide.

Representatives from both companies share a strong sense of crisis regarding the current situation where incorrect measurements and interpretations fail to contribute to athlete growth. Under the shared vision of "providing an environment where all athletes can understand their bodies through data," they aim to spread a culture where accurate measurement and feedback are standard, starting from Kyushu.

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  • Source: PR TIMES
  • Category: Partnership