RUGHAUS, an interior brand, releases its first collaboration with fashion brand 'irojikake' themed 'Wear it like you lay it'

RUGHAUS Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Tadoshi Yoshiaki), which sells interior items online with a focus on rugs, will release limited edition rugs in collaboration with the fashion brand 'irojikake (Irojikake)' handled by model Sara Mary.

irojikake × RUGHAUS Main Visual

Special page: https://rughaus.jp/pages/collaboration-irojikake

⚫︎ Background of the Collaboration

'irojikake,' a fashion brand that brings brightness to daily life with the concept of 'Setting up colors,' and 'RUGHAUS,' which proposes mood and style to spaces through rugs.

From the common approach of both brands to 'bring change to daily life with color and texture,' the first collaboration this time was realized with the common desire to 'choose rugs as you would choose your favorite clothes and enjoy interiors more freely.'

Rugs have been familiar as interior items that add warmth and comfort. Through this collaboration, RUGHAUS will re-propose rugs as 'things that create the mood of a space' from a solid perspective with fashionability, going beyond the conventional framework of interiors.

⚫︎ Collaboration Product Concept: 'Wear it like you lay it'

The design is characterized by free and energetic expressions inspired by the 'children's lines,' a feature of irojikake. It appears bold yet naturally blends into the space, adding a subtle edge within softness.

The colors include pink and navy, which serve as accents in the space, and ivory and gray, which blend well with daily life, allowing you to choose a lineup that suits you. It combines visual appeal that makes you want to take a picture when you wear your favorite clothes and the comfort of using microfiber polyester that makes you want to touch it.

Add a small edge to the space and create new experiences in daily life.

＜Product Description＞

⚫︎ irojikake Bubu Rug

-Ivory-
-Ash Gray-
-Pink-

【S】110 × 132cm ¥43,000

【M】160 × 192cm ¥84,000

⚫︎ irojikake Iroiro Rug

-Ivory-
-Navy-

【1】110 × 165cm ¥47,000

【2】150 × 225cm ¥87,500

【3】180 × 270cm ¥114,500

【4】200 × 300cm ¥134,500

*Note: These collaboration rugs are planned to be released for a limited time.

⚫︎ Links

irojikake × RUGHAUS Collaboration Special Page

https://rughaus.jp/pages/collaboration-irojikake

Introducing examples of space styling using irojikake collaboration rugs!

Special Movie

https://youtube.com/shorts/vf1r28lGwGI?feature=share

Director Sara Mary's thoughts on the concept of this collaboration rug.

■ IROJIKAKE (Irojikake)

Debuted in 2015. Starting from the designer's story in their head (the casual wear of spy girls belonging to a secret society), with the concept of 'Setting up colors,' there is always color hidden somewhere in every season. Aiming for the effect and meaning that each color possesses to act on the emotions of the wearer or the viewer, they offer items that light up the place like a flower blooming in the dark.

Website: https://irojikake.com

Instagram: @irojikake

■ Sara Mary

Born on December 12, 1986.

Started her modeling career in her teens, mainly in fashion magazines.

She serves as the designer of her own fashion brand 'irojikake' and is active in various fields.

Instagram: @saramary12

■ RUGHAUS (Rug House)

Company Name: RUGHAUS Co., Ltd.
Location: 7-1-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Representative: Representative Director Tadoshi Yoshiaki

Business Description: RUGHAUS is an interior shop that offers rugs, furniture, and interior items. With the concept of 'Bringing mood and style to your daily life,' we support the creation of spaces with personal style and ambiance through the textures and colors of rugs and the beautiful forms of furniture.

Contact Information

Website: https://rughaus.jp/

Instagram: @rughaus_jp