Industry First: B2B/B2C Matching Media Site Specialized in Local Food 'Machimogu' to Officially Open May 11, 2026
Roub Inc. will launch 'Machimogu', the industry's first matching site connecting local food manufacturers with buyers and consumers nationwide, on May 11, 2026. It streamlines sourcing and expands sales channels.
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- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
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Local Food Matching Media Site Machimogu Logo
Roub Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Takuya Ofuji) will officially open the B2B/B2C matching media site 'Machimogu', specializing in local food, on May 11, 2026. It is the industry's first (according to our research) service as a B2B/B2C matching media site dedicated to local food. It is a platform where food manufacturers and producers nationwide can match with restaurants, distributors, and retailers, searching for products by combining multiple axes: region, category, allergies, price range, and storage temperature. Food buyers can complete processes from sample requests to quote requests within the site, while food manufacturers can start cultivating sales channels for free. For individual consumers interested in Japanese food culture, it also functions as an unprecedented food discovery media where they can find local foods and specialty products from all 47 prefectures in one place.
The Barrier of Cultivating Sales Channels Faced by Food Manufacturers
There are many manufacturers and producers across the country who produce highly distinctive local foods and processed products. Masterpieces that can only be bought locally, famous products with techniques handed down through generations, and rare ingredients found only in specific production areas—there is no end to the cases where their value remains buried without reaching food buyers. Due to the cost of participating in exhibitions and food business meetings and the lack of sales resources among food manufacturers, they currently miss out on opportunities to cultivate sales channels without making contact with food buyers.
The Inefficiency in Sourcing Faced by Food Buyers
Food buyers for restaurants, distributors, and retailers must navigate multiple sites and exhibitions to find sources for local specialties, famous products, and ingredients. There is no means to comprehensively narrow down options based on conditions like region, application, or allergy accommodations, leading to a constant mismatch in business opportunities. In particular, information on rare local foods is scarce, and in many cases, buyers have no choice but to visit the location to understand the true quality of the product and the producer's dedication, incurring significant time costs from the initial stages of considering procurement.
Lack of a Place for Individual Consumers to Encounter Local Foods and Specialties
Unforgettable local gourmet food eaten on a trip, regional ingredients used in local cuisine, famous products and souvenirs to give as gifts—there are hardly any information media where consumers can cross-search attractive local foods from all over the country by conditions such as region, category, and producer, forcing consumers to wander across multiple sites.
Machimogu is a B2B/B2C matching media site specializing in local food that simultaneously supports food manufacturers in opening new sales channels, improves the efficiency of buyers' food procurement, and helps individual consumers discover local foods.
Service Overview
Service Name: Machimogu
URL: https://machimogu.jp
Official Opening Date: May 11, 2026
Operating Company: Roub Inc.
Target Users: Suppliers (Food manufacturers, producers, restaurants, tourist facilities) / Buyers (Restaurants, retailers) / Individual consumers
Machimogu TOP Page: Image of the search screen connecting local food sourcing and sales channel cultivation
1) Efficient Food Sourcing Matching with Refined Search Covering All 47 Prefectures
It is possible to filter by combining multiple axes, such as Region (47 prefectures, cities, wards, towns, and villages) x Category x Allergies x Price Range x Storage Temperature. Because users can cross-search and compare products nationwide in one place, it can be used as a gateway to narrow down candidates on Machimogu and 'get a feel before visiting the actual location' for sourcing ingredients for restaurants or discovering local gourmet food for events.
Machimogu Local Food Refined Search: Region x Category x Allergies
2) Complete Sample Requests and Inquiries Within the Site
Buyer members can directly send 'Sample Requests', 'Quote Requests', and 'Product Inquiries' from the site. Messages are managed on My Page, and notifications are sent to the food manufacturer. It is possible to complete everything from finding a supplier to business negotiations entirely on Machimogu without visiting the location.
3) A 4-Stage Sales Channel Cultivation Plan That Food Manufacturers Can Start for Free
First, product listings are possible for free. As they grow, manufacturers can upgrade their plans and sequentially unlock features necessary for cultivating sales channels, such as top search displays, numerical analysis, email newsletter distribution, and negotiation agency services.
For individual consumers, it provides content related to regional food, such as local gourmet food, local specialties, and souvenir information. It simultaneously achieves increased brand awareness for food manufacturers and reach to food buyers.
For suppliers, we offer 20 types of 'Spot Services' across 4 categories, allowing them to request one-off specialized support necessary for a food manufacturer's growth, such as product photography agency, LP creation agency, and subsidy application agency. Spot services for buyers are also scheduled to be rolled out sequentially. Designed so users can choose only the support they need when they need it, premium plan members will...
Roub Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Takuya Ofuji) will officially open the B2B/B2C matching media site 'Machimogu', specializing in local food, on May 11, 2026. It is the industry's first (according to our research) service as a B2B/B2C matching media site dedicated to local food. It is a platform where food manufacturers and producers nationwide can match with restaurants, distributors, and retailers, searching for products by combining multiple axes: region, category, allergies, price range, and storage temperature. Food buyers can complete processes from sample requests to quote requests within the site, while food manufacturers can start cultivating sales channels for free. For individual consumers interested in Japanese food culture, it also functions as an unprecedented food discovery media where they can find local foods and specialty products from all 47 prefectures in one place.
The Barrier of Cultivating Sales Channels Faced by Food Manufacturers
There are many manufacturers and producers across the country who produce highly distinctive local foods and processed products. Masterpieces that can only be bought locally, famous products with techniques handed down through generations, and rare ingredients found only in specific production areas—there is no end to the cases where their value remains buried without reaching food buyers. Due to the cost of participating in exhibitions and food business meetings and the lack of sales resources among food manufacturers, they currently miss out on opportunities to cultivate sales channels without making contact with food buyers.
The Inefficiency in Sourcing Faced by Food Buyers
Food buyers for restaurants, distributors, and retailers must navigate multiple sites and exhibitions to find sources for local specialties, famous products, and ingredients. There is no means to comprehensively narrow down options based on conditions like region, application, or allergy accommodations, leading to a constant mismatch in business opportunities. In particular, information on rare local foods is scarce, and in many cases, buyers have no choice but to visit the location to understand the true quality of the product and the producer's dedication, incurring significant time costs from the initial stages of considering procurement.
Lack of a Place for Individual Consumers to Encounter Local Foods and Specialties
Unforgettable local gourmet food eaten on a trip, regional ingredients used in local cuisine, famous products and souvenirs to give as gifts—there are hardly any information media where consumers can cross-search attractive local foods from all over the country by conditions such as region, category, and producer, forcing consumers to wander across multiple sites.
Machimogu is a B2B/B2C matching media site specializing in local food that simultaneously supports food manufacturers in opening new sales channels, improves the efficiency of buyers' food procurement, and helps individual consumers discover local foods.
Service Overview
Service Name: Machimogu
URL: https://machimogu.jp
Official Opening Date: May 11, 2026
Operating Company: Roub Inc.
Target Users: Suppliers (Food manufacturers, producers, restaurants, tourist facilities) / Buyers (Restaurants, retailers) / Individual consumers
Machimogu TOP Page: Image of the search screen connecting local food sourcing and sales channel cultivation
1) Efficient Food Sourcing Matching with Refined Search Covering All 47 Prefectures
It is possible to filter by combining multiple axes, such as Region (47 prefectures, cities, wards, towns, and villages) x Category x Allergies x Price Range x Storage Temperature. Because users can cross-search and compare products nationwide in one place, it can be used as a gateway to narrow down candidates on Machimogu and 'get a feel before visiting the actual location' for sourcing ingredients for restaurants or discovering local gourmet food for events.
Machimogu Local Food Refined Search: Region x Category x Allergies
2) Complete Sample Requests and Inquiries Within the Site
Buyer members can directly send 'Sample Requests', 'Quote Requests', and 'Product Inquiries' from the site. Messages are managed on My Page, and notifications are sent to the food manufacturer. It is possible to complete everything from finding a supplier to business negotiations entirely on Machimogu without visiting the location.
3) A 4-Stage Sales Channel Cultivation Plan That Food Manufacturers Can Start for Free
First, product listings are possible for free. As they grow, manufacturers can upgrade their plans and sequentially unlock features necessary for cultivating sales channels, such as top search displays, numerical analysis, email newsletter distribution, and negotiation agency services.
For individual consumers, it provides content related to regional food, such as local gourmet food, local specialties, and souvenir information. It simultaneously achieves increased brand awareness for food manufacturers and reach to food buyers.
For suppliers, we offer 20 types of 'Spot Services' across 4 categories, allowing them to request one-off specialized support necessary for a food manufacturer's growth, such as product photography agency, LP creation agency, and subsidy application agency. Spot services for buyers are also scheduled to be rolled out sequentially. Designed so users can choose only the support they need when they need it, premium plan members will...