New 'Link-Code' Brand "Doudou wau" for Kids, Babies, and Dogs Launches, Catering to the "Pets are Family" Era

Riz Inc. (Headquarters: Hakata-ku, Fukuoka City, Fukuoka; CEO: Kazuma Imao; hereinafter 'Riz') has launched 'Doudou wau,' a D2C brand specializing in matching outfits for baby/kids and dog products, available on its official e-commerce site from Monday, May 18, 2026. Children and dogs are not special entities, but members of the family who share daily life. The time spent playing, sleeping, and growing in the same space is a very natural part of daily life. 'Doudou wau' was born as a brand to accompany this form of family, delivering items that babies, kids, and dogs can enjoy together. 【About Doudou wau】 Background of the Brand Launch: The idea of viewing babies/kids and dogs as 'the same family'. Until now, matching outfits centered on people, such as parents and children, siblings, or couples, have been widely popular. In recent years, more families are living with children and dogs sharing the same space and daily life. The concept of Doudou wau was born from the director's life with a dog before her pregnancy. With the change in family structure after childbirth, and the start of days where her child and dog spent time together and grew up together, she came to feel that everyday moments like walks and outings, as well as special days, are all precious times that cannot be revisited. However, the options for matching outfits that cater to such a co-living lifestyle and view children and dogs as the same family are still limited. On e-commerce sites and social media, there is a growing demand for choices with a sense of unity, including materials, designs, and sizes. Brand Concept: 'Sharing happy times together, with family and your dog.' 'Doudou wau' was born from the desire to capture not only intentionally recorded anniversaries but also the casual moments that accumulate in daily life as important scenes. To give shape to the special bond that forms between children and dogs through the daily act of 'wearing'. This is the starting point of Doudou wau's craftsmanship. Time spent on walks, outings, or at home. We believe that even without doing anything special, the accumulation of these days becomes an irreplaceable record when looked back upon. Instead of thinking of children and dogs separately, we propose matching outfits that embrace the time a family enjoys together, making everyday walks, outings, and even fleeting moments into cherished memories to look back on. 【About the Products】 Under the brand concept 'Sharing happy times together, with family and your dog,' we offer items to naturally preserve the everyday moments children and dogs spend together as memories. Baby & Kids Wear: We offer a range of baby and kids' items that can be used naturally in daily life, such as bibs, pants, and hand towels. The designs gently complement when placed next to a dog, subtly coloring family time. Dog Items: We offer items that gently color outing time with your dog, such as harnesses and leashes. The designs naturally blend in when next to a child, subtly connecting family time. Gift Wrapping: We offer original Doudou wau gift wrapping that suits the beginning and milestone scenes of a family, such as baby showers and anniversaries. Domestic Planning and Quality Control System: Because baby and kids' wear directly touches a baby's skin, each piece is carefully sewn by Japanese artisans in domestic factories. The specifications emphasize comfort for daily use and safety. Dog products are planned and designed in Japan, and produced in factories with strengths in dog supplies, with materials, specifications, and inspection standards set by the Japanese side. Unity as Matching Outfits: While valuing a sense of unity in matching, we have achieved matching outfits that can be used daily without strain, with designs that consider the physical characteristics and movements of both children and dogs. Doudou wau aims to be a presence that you naturally want to pick up not just on special days, but in everyday life. Unique Patterns that Complement Daily Life: All designs are original patterns drawn on the premise of being worn by the family. The color tones, motif sizes, and placement balance are meticulously designed to create a natural harmony when a child and dog are side by side. We value creating something that looks pleasant to everyone in the family sharing the same space, not just for one or the other. 【Comments from the Founder and Brand Director】 As a brand that supports the 'preserving daily life as memories' lifestyle, Doudou wau will expand its range of products and experiences. In the future, we plan to expand our lineup centered on domestic e-commerce, developing items that can be used continuously as children and dogs grow. In addition to the current products for small to medium-sized dogs, we will gradually expand to items for large dogs. We also plan to incrementally engage in supporting rescue dogs and the environment surrounding children as the brand grows. In the medium to long term, we will expand to overseas markets with high interest in co-living lifestyles and deliver the world of Doudou wau as a brand from Japan. Doudou wau wants to continue to be a part of the daily life where time with family and dogs naturally accumulates as records. Representative's Comment: While living with my child and dog, I had a realization. Morning walks, naps in the living room, an ordinary evening—looking back, each of these moments intertwined to become irreplaceable family memories. 'If only they had matching clothes, I could preserve this time even more.' This small wish and thought was the starting point of 'Doudou wau'. Researching the market, I found that many families felt the same way. However, there were almost no brands that could meet that feeling. I was convinced there was a large gap between need and supply and decided to tackle it as a business. We will deliver a world from 'Doudou wau' where children and dogs are seen as 'the same family,' and the time spent together can be cherished more and preserved more naturally. First, we will build brand awareness in this category, and eventually, we want to expand the reach of this feeling to new categories and overseas. Director's Comment: Meeting my dog 'Liz' made me realize once again that my dog is also an important member of the family. After pregnancy and childbirth, I launched Doudou wau out of a desire to make the time spent with my dog, my child, and my whole family even more special. I hope that the daily lives of everyone who receives our products will be colored with a little more warmth and happiness through matching outfits. 【Brand Overview】 ・Brand Name: Doudou wau ・Launch Date: May 18, 2026 (Monday) 21:00 ・Official Site: https://doudouwau.com/ ・Instagram: https://www.instagram.com/doudou_wau/ ・Pinterest: https://jp.pinterest.com/0209gz3noajf9pqxwh5dbawd8x2hvy/ ・Contact: info@riz-group.com *Latest information and product lineup for Doudou wau can be viewed on the official e-commerce site & Instagram. *Product photos, wearing images, and scenes of family and dogs will be added sequentially. 【Company Profile】 Company Name: Riz Inc. Location: Park Front Hakata Ekimae 1-chome 5F-B, 1-23-2 Hakata Ekimae, Hakata-ku, Fukuoka City, Fukuoka Representative: CEO Kazuma Imao Business Overview: Planning, manufacturing, and sales of baby clothes, kids' clothes, and pet clothing; planning and operation of e-commerce sites. Established: September 2025 Company URL: https://riz-group.com/