Wellness Brand 'be my flora' to Open Gluten-Free Bakery & Additive-Free Deli Store 'be my flora bakery' in Hiroo, Tokyo on July 15, 2026

RESALON Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Chihiro Kasama), the company behind the wellness brand 'be my flora (bemyflora)', will open 'be my flora bakery (bemyflora bakery)' in Hiroo, Tokyo on July 15, 2026. This will be a specialty store dedicated to gluten-free bread and additive-free prepared meals.

Ahead of the grand opening, the company is unveiling the store’s concept and architectural renderings.

■ Concept of 'be my flora bakery'

So delicious, yet so good for your body.

A neighborhood bakery that nourishes both your stomach and soul.

From the 'be my flora' brand comes a new store offering gluten-free bread and additive-free deli items.

We believe wellness should not be about restriction.

Instead, we aim for a way of eating that brings joy to your heart and body with every bite.

By giving wheat a rest and gently caring for your gut,

we offer the joy of freely and safely choosing as much additive-free bread and deli food as you like.

A place where children, dogs on walks, and everyone living in the neighborhood will want to stop by.

Every day, we carefully bake flavors that support your long-term well-being—starting today, for a healthier you in 10 years.

■ Commitment to Gluten-Free Bread at 'be my flora bakery'

At be my flora bakery, we are fully committed to 'gluten-free'—using absolutely no wheat flour. We understand the desire to avoid wheat, which can burden digestion and affect gut health, while still craving the joy of eating delicious bread.

To make it easy and guilt-free to 'choose as many types and as much as you like,' our breads are intentionally made smaller with reduced carbohydrate content.

We relentlessly pursue quality so exceptional that customers are amazed: 'Can gluten-free really taste this good?!' We offer a new choice that lets you care for your body without sacrificing flavor.

■ More than just bread: Daily-ready, additive-free deli items sold by weight

Because these are foods you eat every day, we include nothing unnecessary. Our deli items are strictly 'additive-free,' with no preservatives or artificial seasonings. Popular dishes from 'be my flora kitchen' in Omotesando will also be available.

We offer a by-weight format, so whether you're shopping for one person or the whole family, you can buy exactly the amount you need.

■ Store interior design and completed visual renderings

be my flora bakery aims to be a space where everyone, regardless of age or lifestyle, feels comfortable visiting. Parents with babies, energetic kids, and dogs on walks are all warmly welcomed.

We’ve installed wide automatic doors to accommodate strollers, and created a small play area to keep children engaged, allowing parents to browse bread and deli items at their own pace.

■ Future Outlook

Details about specific bread items and actual store photos will be announced in due course.

For the latest updates, follow our official Instagram account.

▼ be my flora bakery Official Instagram

https://www.instagram.com/bemyflora_bakery/

■ Store Overview

Store Name: be my flora bakery (bemyflora bakery)

Opening Date: Wednesday, July 15, 2026

Address: 5-16-5 Minami-Azabu, Minato-ku, Tokyo 1F (3-minute walk from Hiroo Station)

Through be my flora bakery, we aim to deliver a vision of wellness without sacrifice—where you can enjoy your favorite foods with confidence, supporting your long-term health.

We warmly invite you to visit the newly opening 'be my flora bakery' soon.