ReFit Launches 'ReFit Online,' a LINE-Based Online Nutrition Coaching Service with Registered Dietitians Amid Growing AI Health Management

※ Service Concept Image of ReFit Online

ReFit Co., Ltd. (Headquarters: Kita-ku, Osaka; CEO: Taishi Fukuda) has launched 'ReFit Online' (official website: https://refit-online.com), an online nutrition coaching service fully operated via LINE. As AI-powered health management apps rapidly gain popularity, the company announces the launch of this human-centered daily coaching service.

## About ReFit Online

ReFit Online is an online nutrition coaching service that allows users to report their daily meals to nutritionists, trainers, and other experts via LINE, receiving personalized feedback tailored to their individual needs. Guidance is customized based on each user’s lifestyle, preferences, and body type. The service offers four subscription plans starting at ¥6,600 per month (tax included), with the entire process—from registration to daily coaching—conducted entirely through LINE.

Plan details are available on the official website (https://refit-online. com).

## Background: Why 'Human' in the Age of AI?

In today’s world, calorie tracking and meal logging can be easily done using AI apps. However, low user retention remains a persistent challenge. What people truly need for dietary improvement is not just information, but lasting behavioral change. The psychological burden of trying to stay consistent alone is a major reason users drop out.

"I overate at a drinking party yesterday," or "I end up eating my child’s leftovers"—these everyday life contexts cannot be fully understood through data alone. ReFit Online is designed so that while logging and communication happen via LINE, the judgment and encouragement come from real people. Precisely because AI has become widespread, the value of human involvement has become clearer than ever.

## CEO Statement

"Having guided over 6,000 individuals cumulatively, I’ve come to realize that the reason people don’t stick with it isn’t lack of willpower, but the loneliness of going it alone. The simple act of having someone respond to your daily report holds immense value. We aim to create an option where everyone can access professional, human-guided support."

Taishi Fukuda, CEO, ReFit Co., Ltd.

## Company Overview

Company Name: ReFit Co., Ltd.
Representative: CEO Taishi Fukuda
Headquarters: 1-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Founded: March 2026
Business: Operation of the membership-based healthcare service 'Executive Ashiya,' the online nutrition coaching service 'ReFit Online,' and the personal training service 'SUN'

## Media Inquiries

Public Relations, ReFit Co., Ltd.
Email: info@refit.co.jp

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