Membership for 21-Year-Old Student's Luxury Healthcare Service 'Executive Ashiya' (12M Yen/Year) Sold Out

ReFit Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Taishi Fukuda, 21, student at Kwansei Gakuin University) announced that the first phase of 10 memberships for its exclusive healthcare service 'Executive Ashiya,' primarily operating in the Ashiya area of Hyogo Prefecture, has reached full capacity. The service reached capacity approximately one week after its initial announcement on June 1, 2026.

The second phase of recruitment and its start date are currently undecided. Priority will be given to those who register on the waitlist, which opens today. Registration is available via the official website (https://executive-ashiya.com).

About 'Executive Ashiya'

This is a fully on-demand, visiting healthcare service targeting corporate executives and board members. A team of experts, including trainers and registered dietitians, visits homes, offices, or overseas/domestic travel destinations to manage exercise, diet, and coordination with medical institutions. Entry is selective, requiring an application form and an in-person interview. Information regarding members is kept confidential based on non-disclosure agreements. The first phase offered special startup conditions, with standard plans to be introduced from the second phase.

Plans:

- PLATINUM: Entrance fee 3M yen, Annual fee 9M yen, First-year total 12M yen
- EXECUTIVE: Entrance fee 1.5M yen, Annual fee 6M yen, First-year total 7.5M yen

*All prices are excluding tax.

Background:

In Japan, there is a gap of approximately 10 years between average life expectancy and healthy life expectancy, much of which is attributed to lifestyle habits. Busy executives, including corporate leadership, often put health management on the back burner, yet their physical state is directly linked to the continuity of their organizations and businesses. 'Executive Ashiya' was developed as a service that enables continuous health management for busy individuals by having experts 'visit' them rather than having them 'commute.'

Representative’s Comment:

'My experience of transforming my own body when I entered university is the origin of this business. I believe that those who find it hardest to manage their health are not people with weak willpower, but people who have no time. I want to start by protecting the health of those who make decisions for society and eventually create a society where everyone can face their health before they get sick. The results for the 10 people in the first phase are the first step.'

Representative Profile:

Taishi Fukuda
Born in 2004 in Fukuoka. Senior at Kwansei Gakuin University, School of Sociology. Has provided health and dietary guidance to over 6,000 people through his businesses. Operates three personal gyms 'SUN' in Hyogo Prefecture and the online dietary guidance service 'ReFit Online.' Established ReFit Co., Ltd. in March 2026.

Company Profile:

Company Name: ReFit Co., Ltd.
Representative: Taishi Fukuda, Representative Director
Address: Umeda 1-1-3, Kita-ku, Osaka
Established: March 2026
Company HP: https://refit.co.jp/
Business Description: Operation of the member-based healthcare service 'Executive Ashiya,' online dietary guidance 'ReFit Online,' and personal gym 'SUN.'