ReFit Inc. has launched membership sales for 'Executive Ashiya,' a next-generation healthcare infrastructure service that manages everything from daily exercise and nutrition to cutting-edge medical and beauty arrangements, starting June 1, 2026. Responding to the growing health investment consciousness among the wealthy, the service supports the shift from 'treatment' to 'prevention.' Trainers and physical therapists visit members' homes or offices, providing dedicated team support. The service includes priority access to medical checkups and regenerative medicine clinics, as well as meal arrangements by Michelin-starred chefs. Enrollment is limited to 10 members. First-year costs are 12 million yen for Platinum members and 7.5 million yen for Executive members.

FACT BOX

  • Source: PR TIMES
  • Category: service_launch