[First Department Store Introduction] Hair Iron Rental Spot 'ReCute' Installed at Daimaru Tokyo Store Directly Connected to Tokyo Station

ReCute Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Momona Yamashita; hereinafter 'the Company') and Daimaru Tokyo Store, operated by Daimaru Matsuzakaya Department Stores Co., Ltd., announce that starting June 1, 2026 (Monday), they will begin offering the hair iron rental spot 'ReCute' in the powder corner of the women's powder room on the 3rd floor of Daimaru Tokyo Store.

In addition, to coincide with the launch, a purchase linkage initiative with the ReFa store on the 2nd floor cosmetics section will also be implemented.

Exclusively for ReCute users, a 1,000 yen OFF coupon will be distributed, valid for purchases of ReFa products totaling 11,000 yen or more (including tax).

Hair Iron Rental Spot ReCute Appears at Daimaru Tokyo Store

Background of Introduction at Daimaru Tokyo Store

The area around Tokyo Station is one of Japan's largest hub areas, with people commuting, on business trips, traveling, sightseeing, and more coming and going daily.

However, there are insufficient facilities near the station for people to freshen up before or after appointments or travel.

In recent years, department stores and commercial facilities have been required to create new facility value, such as improving visitor convenience, enhancing experiential value, and creating reasons to visit.

ReCute will contribute to improving convenience for Tokyo Station users and creating new value for staying in the area by providing an environment where people can style their hair while out.

About the Purchase Linkage Initiative with ReFa A New Beauty Experience: Try Before You Buy

To coincide with the launch, a purchase linkage initiative with the ReFa store on the 2nd floor cosmetics section of Daimaru Tokyo Store will be implemented.

By showing a screenshot of the ReCute usage screen to ReFa store staff, users can receive a 1,000 yen OFF coupon valid for purchases of ReFa products totaling 11,000 yen or more (including tax).

Furthermore, the hair irons installed will be the 'Refa Straight Iron Pro (Pink)', with sponsorship from ReFa Shop.

By allowing customers to experience the product within the commercial facility and then purchase it at the store, a new beauty experience that naturally connects experience and purchase is provided.

Purchase Linkage Initiative with ReFa Store Implemented

About 'ReCute'

ReCute is a hair iron rental spot operating under the mission 'Make beauty an infrastructure.'

'ReCute' is a service where users can rent a hair iron for any length of time from dedicated boxes installed mainly in powder rooms of commercial facilities and department stores near stations, through a dedicated smartphone app.

Currently, it has surpassed 100,000 total downloads and is deployed at over 70 facilities and 130 units nationwide.

ReCute will continue to expand nationwide as an infrastructure service contributing to urban convenience and new experiential value at commercial facilities.

Installation Overview

Launch Date: June 1, 2026 (Monday)

Installation Location: Powder corner, women's powder room, 3rd floor, Daimaru Tokyo Store

Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo

Available Hours: 10:00 AM - 8:00 PM (subject to facility operating hours)

Usage Fee: 385 yen / 10 minutes (thereafter, pay-per-use of 33 yen per minute)

*Monthly plan available

Number of Units: 1 unit

Installed Model: Refa Straight Iron Pro (Pink)

ReCute Installed in the Powder Corner of the Women's Powder Room on the 3rd Floor of Daimaru Tokyo Store

Comment from Momona Yamashita, Representative Director & CEO of ReCute Co., Ltd.

We are extremely honored to have ReCute introduced at Daimaru Tokyo Store, the first department store to do so.

ReCute has been developed addressing challenges beyond appearance, such as 'giving up on plans you wanted to go to' or 'not being able to enjoy plans due to lack of confidence' caused by not being able to style your hair while out.

This introduction at Daimaru Tokyo Store, directly connected to Tokyo Station where many people from all over Japan come and go, represents a major step forward in implementing beauty as urban infrastructure.

Furthermore, through the collaboration with ReFa, we will strengthen the value we provide to beauty manufacturers by enabling customers to try products and naturally transition to purchases.

We will continue to strive to contribute to urban convenience and the creation of new experiential value.

Comment from Daimaru Tokyo Store

Due to its direct connection to Tokyo Station, Daimaru Tokyo Store welcomes many customers daily for commuting, business trips, travel, sightseeing, and more.

We have been considering creating a more comfortable environment to meet the needs of those who wish to freshen up before or after travel.

With the introduction of ReCute, we expect to improve visitor convenience and also lead to the creation of new value for staying in the store.

Through the collaboration with the ReFa store, we will also offer new beauty experiences within the facility.

Company Overview of ReCute Co., Ltd.

Company Name: ReCute Co., Ltd. Representative: Representative Director & CEO Momona Yamashita

Location: 5th Floor, POLA Aoyama Building, 2-5-17 Minami-Aoyama, Minato-ku, Tokyo

Business: Development and operation of hair iron rental spot 'ReCute'

Official Website: https://inc.recute.jp/

Company Overview of Daimaru Matsuzakaya Department Stores Co., Ltd.

Company Name: Daimaru Matsuzakaya Department Stores Co., Ltd.

Representative: Representative Director & President Koji Munemori

Location: 2-18-11 Kiba, Koto-ku, Tokyo

Business: Department store operation

Official Website: https://www.daimaru-matsuzakaya.com/index.html

Inquiries About This Matter

ReCute Co., Ltd. Public Relations

Email: info@recute.jp URL: https://inc.recute.jp/