Hair Iron Rental Spot 'ReCute' Surpasses 100,000 Cumulative Downloads!

ReCute Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Momoka Yamashita; hereinafter "the Company") announced that the cumulative download count for the smartphone app of its hair iron rental spot 'ReCute' has surpassed 100,000 downloads. Moving forward, the Company will accelerate its proposals for introduction to operators of commercial facilities, station buildings, fashion buildings, hotels, office buildings, and other venues.

'ReCute' is a sharing service that allows visitors to commercial facilities to rent hair irons using a smartphone app from dedicated boxes installed in powder rooms. Since the Company handles installation and operation (excluding some facilities), it significantly reduces the operational burden on the facility side, thereby creating motivation for visits and enhancing customer experience value.

A new powder room experience that transforms the purpose of "re-styling hair" into a motivation for visiting.

■ 100,000 Downloads Demonstrate the Certainty of Visitor Needs

Since the launch of the service, the Company has not engaged in extensive and regular advertising, but has expanded user support through organic channels such as word-of-mouth on social media and media exposure. This indicates that the latent need among visitors to "fix their hair when out" and "freshen up in front of a mirror again" is extremely large.

■ 4 Benefits of Introducing 'ReCute' to Commercial Facilities

1. Creation of Visit Motivation: Recognized and chosen as a "facility with ReCute" before visiting via the in-app map.

The need to "use ReCute" functions as a motivation for choosing a facility. Through the app's spot search and official social media communication, facilities gain user recognition before visits, along with their names.

2. Promotion of Stay Duration and Purchasing: Powder room stay becomes a starting point for "next in-facility actions."

Using ReCute encourages subsequent activities within the facility, such as shopping, visiting cafes, or taking photos, increasing stay duration and opportunities for tenant circulation. According to the Company's survey, over 50% of users who use ReCute in commercial facilities end up making some kind of purchase.

3. Added Value to Powder Rooms: Transforming existing spaces into "chosen places."

Redefining conventional restrooms as part of a brand experience, this service is well-received for its ability to easily update facilities as a differentiating factor.

4. Low Operational Burden: The Company handles all installation, maintenance, and customer support (excluding some areas and facilities).

The Company collectively manages regular maintenance of the hair irons, hygiene management, and user support (excluding some areas). This adds new value without increasing the facility's operational workload.

■ Main Introduction Achievements (Partial List)

■ Introduction Flow

STEP 1: If you have any interest, please contact us (via the contact window at the end of this press release).

STEP 2: Proposal, Interview, On-site Survey (confirming visitor demographics, powder room environment, etc.).

STEP 3: Installation and Operation Start (shortest 3 weeks~).

STEP 4: Ongoing Maintenance and Operation Reports (regular sharing of usage results).

Initial costs and operational fees will be discussed individually based on facility size and installation conditions. Detailed materials (introduction examples, installation specifications, etc.) will be provided individually after inquiry.

■ Representative Comment

Momoka Yamashita, President and CEO, ReCute Co., Ltd.

"'ReCute' is a service designed to eliminate the small daily resignation of 'I can't fix my hair once it's messed up,' enabling everyone to spend their time with confidence. The fact that over 100,000 people have used the app without relying on advertising since its launch is entirely thanks to the commercial facilities and partner companies that understood and adopted our service.

We aim to update commercial facility powder rooms into 'places where visitors can fall in love with themselves again.' From creating motivation for visits to enhancing the quality of the stay experience and spreading word-of-mouth outside the facility, we will carefully propose 'ReCute' one unit and one facility at a time, so that it becomes a partner that enhances the value of facilities. We would be delighted to speak with any facility that has even a slight interest."

■ About 'ReCute'

'ReCute' is a hair iron rental spot based on the concept of "Rewind your cuteness." Users select a desired spot from a dedicated smartphone app and can rent a hair iron for the necessary duration from a special box installed in commercial facilities. We offer high-quality hair irons utilizing the latest technology, with careful attention to hygiene, and conduct regular maintenance and cleaning (excluding some areas).

Usage Fee (per use): 350 yen/time (385 yen/time including tax) / 10 minutes

*Thereafter, 30 yen (33 yen including tax) per minute.