[ReCute in Shibuya Station East Exit Underground Plaza Powder Room] The Birth of a 'Beauty Infrastructure' at Shibuya's Gateway

ReCute Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Momoka Yamashita; hereinafter referred to as "the Company") will install hair iron rental spots "ReCute" in the Shibuya Station East Exit Underground Plaza powder room and commence service from April 1, 2026 (Wednesday).

■ Background

Shibuya Station is one of Japan's leading terminal stations, with multiple lines including JR, Tokyu, Tokyo Metro, and Keio. Its East Exit Underground Plaza is a central public space in the Shibuya area, with many commuters, students, and tourists passing through daily. On the other hand, many women are concerned about their hairstyles becoming disheveled when out and about. This plaza, located at the "starting point of movement" within the station, is an excellent location to meet the need for "a quick touch-up."

The Company has been promoting installations in various locations such as commercial facilities, office buildings, and convenience stores. By installing "ReCute" at this new highly public location, the station's underground plaza, we aim to create an environment where hundreds of thousands of people who use Shibuya Station daily can utilize this "beauty infrastructure."

■ About "ReCute"

"ReCute" is a sharing service that allows users to rent hair irons from dedicated boxes installed in powder rooms and public spaces in commercial facilities, office buildings, and station premises, via a dedicated smartphone app. We use high-quality hair irons incorporating the latest technology and pay close attention to hygiene, including regular maintenance and cleaning.

Service website: https://inc.recute.jp/

■ Installation Location

Facility Name: Shibuya Station East Exit Underground Plaza Powder Room

Address: 2-23 Shibuya, Shibuya-ku, Tokyo

Number of Units: 2

Installation Period: April 1, 2026 (Wednesday) - June 30, 2026 (Thursday) *May be extended.

Available Hours: 5:00 AM - 1:00 AM (from last train to first train)

■ How to Use

(1) Download the smartphone app "ReCute" and register your membership and payment information.

(2) Scan the QR code on the hair iron box using the app's QR code reader function.

(3) Take out the hair iron from the box and start the rental.

(4) After use, turn off the hair iron, return it to the box, and close the lid.

(5) To report the return, take a photo showing the entire box. The rental ends when the photo is sent.

■ Fees

Free

*This is limited to this spot; other spots will incur a prescribed usage fee.

*Registration to the app and payment information registration are required for use.

■ Company Overview

Company Name: ReCute Co., Ltd.

Location: POLA Aoyama Building 5F, 2-5-17 Minami Aoyama, Minato-ku, Tokyo

Representative: Representative Director and CEO Momoka Yamashita

Established: April 2, 2024

Business Activities: Development and operation of "ReCute," a hair iron rental spot

Official Website: https://inc.recute.jp/

■ Inquiries Regarding This Matter

ReCute Co., Ltd. Public Relations Department

Email: info@recute.jp

URL: https://inc.recute.jp/

■ Shibuya Station Area Management

Shibuya Station Area Management, in cooperation with Shibuya Ward, operates the public restrooms and powder rooms in the Shibuya Station East Exit Underground Plaza. To enhance the appeal of the town in the area undergoing station front redevelopment, we are implementing public initiatives such as displaying outdoor advertisements in activity areas including public spaces, creating vibrancy during construction, disseminating information about the future vision of the station area, and holding area-wide events.

Regarding "information dissemination," one of our activities, we disseminate information related to the Shibuya Station area, such as the future vision of Shibuya and the activities of Shibuya Station Area Management, to residents and visitors of Shibuya to raise their interest in the station front redevelopment project even during construction.

Regarding "tourism," we are working to deliver information on Shibuya's many tourism resources to domestic and international tourists to enhance Shibuya's appeal, aiming for "Shibuya to be noticed by the world," and to help them enjoy the town even more.

Official HP (Organization Overview) https://shibuyaplusfun.com/project/

Official Instagram https://www.instagram.com/shibuya_plusfun/