[ReCute in Shibuya Station East Exit Underground Plaza Powder Room] "Beauty Infrastructure" Born at Shibuya's Gateway
Hair iron rental service "ReCute" launches at Shibuya Station East Exit Underground Plaza, offering a new "beauty infrastructure" at a major transportation hub.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:50
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1482h 9m after Published)
ReCute Inc. (Headquarters: Minato-ku, Tokyo; CEO: Momoka Yamashita; hereinafter "the Company") will launch its hair iron rental service "ReCute" at the Shibuya Station East Exit Underground Plaza Powder Room, starting April 1, 2026 (Wednesday).
■ Background
Shibuya Station is one of Japan's leading terminal stations, with multiple lines including JR, Tokyu, Tokyo Metro, and Keio. Its East Exit Underground Plaza is a central public space in the Shibuya area, bustling daily with commuters, students, and tourists. Meanwhile, many women are concerned about their hairstyles getting disheveled when out and about. This plaza, located at a "point of transit" within the station, is an ideal location to meet the need for "a quick touch-up."
The Company has previously installed ReCute in various locations such as commercial facilities, office buildings, and convenience stores. By installing "ReCute" in this new, highly public location—an underground station plaza—we aim to create an environment where hundreds of thousands of daily users of Shibuya Station can utilize this "beauty infrastructure."
■ About "ReCute"
"ReCute" is a sharing service that allows users to rent hair irons from dedicated boxes installed in powder rooms and public spaces in commercial facilities, office buildings, and station premises, via a dedicated smartphone app. We use high-quality hair irons incorporating the latest technology and pay close attention to hygiene, including regular maintenance and cleaning.
Service website: https://inc.recute.jp/
■ Installation Location
Facility Name: Shibuya Station East Exit Underground Plaza Powder Room
Address: 2-23 Shibuya, Shibuya-ku, Tokyo
Number of Units: 2
Installation Period: April 1, 2026 (Wednesday) - June 30, 2026 (Thursday) *May be extended.
Available Hours: 5:00 AM to 1:00 AM (from last train to first train)
■ How to Use
(1) Download the smartphone app "ReCute" and register your membership and payment information.
(2) Scan the QR code on the hair iron box using the QR code reader function in the app.
(3) Take out the hair iron from the box and start the rental.
(4) After use, turn off the hair iron and return it to the box, then close the lid.
(5) To report the return, take a photo showing the entire box. The rental ends once the photo is sent.
■ Fees
Free
*This is limited to this spot; other spots will incur a prescribed usage fee.
*App registration and payment information registration are required for use.
■ Company Overview
Company Name: ReCute Inc.
Location: POLA Aoyama Building 5F, 2-5-17 Minami Aoyama, Minato-ku, Tokyo
Representative: Momoka Yamashita, Representative Director CEO
Established: April 2, 2024
Business Activities: Development and operation of "ReCute," a hair iron rental spot service.
Official Website: https://inc.recute.jp/
■ Inquiries Regarding This Matter
ReCute Inc. Public Relations
Email: info@recute.jp
■ Shibuya Station Area Management
Shibuya Station Area Management, in cooperation with Shibuya Ward, operates the public restrooms and powder rooms in the Shibuya Station East Exit Underground Plaza. To enhance the appeal of the area undergoing station front redevelopment, we are implementing public initiatives such as displaying outdoor advertisements in the activity area, creating vibrancy during construction, disseminating information about the future vision of the station area, and holding area-wide events, including public spaces.
Regarding "information dissemination," one of our activities, we provide information related to the Shibuya Station area, such as Shibuya's future vision and Shibuya Station Area Management's activities, to Shibuya residents and visitors to increase their interest in the station front redevelopment project even during construction.
Regarding "tourism," we are working to improve Shibuya's appeal with the aim of making "Shibuya a globally recognized destination." We deliver information on Shibuya's numerous tourist resources to domestic and international tourists, helping them enjoy the city even more.
Official HP (Organization Overview): https://shibuyaplusfun.com/project/
Official Instagram: https://www.instagram.com/shibuya_plusfun/
FAQ
Where will ReCute be installed at Shibuya Station?
It will be installed in the Shibuya Station East Exit Underground Plaza Powder Room. The address is 2-23 Shibuya, Shibuya-ku, Tokyo.
How much does it cost to use ReCute?
Usage at the Shibuya Station East Exit Underground Plaza Powder Room is free. However, app registration and payment information registration are required.
What are ReCute's operating hours?
It is available from 5:00 AM to 1:00 AM, covering the period from the last train to the first train.