Event

Experience the "difference" in one go. 51 people's hair felt the overwhelming effect of OLES's high-concentration, water-free*1 formula.

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 10:10 PM ・ Updated Jul 2, 2026 1:33 PM ・ 6 min read ・ Source: PR TIMES

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Experience the "difference" in one go. 51 people's hair felt the overwhelming effect of OLES's high-concentration, water-free*1 formula. — Image: PR TIMES

*1 Does not use water as a base ingredient. *2 Survey results from 51 event participants. Recology Inc. (Minato-ku, Tokyo) held an experiential event for beauty influencers at a popular salon in Toky

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

*1 Does not use water as a base ingredient. *2 Survey results from 51 event participants.

Recology Inc. (Minato-ku, Tokyo) held an experiential event for beauty influencers at a popular salon in Tokyo to expand awareness and allow for hands-on experience of the waterless hair care brand "OLES (Oles)".

51 influencers, primarily active in the beauty and hair care fields, participated in this event. Participants experienced OLES's "water-free formula," its key feature, while receiving counseling from salon staff.

◼︎ OLES Experience Content

◼︎ 71% felt "shine." Report on the OLES Experience Event evaluated by 51 beauty influencers

※Target audience: 51 beauty influencers (June 2026 / survey conducted at the event). ※Individual experiences may vary, and results may be influenced by styling.

In this event, 51 influencers with high sensitivity to beauty experienced OLES in a real salon treatment environment. It was an opportunity to experience the brand's value not just through product descriptions, but through counseling and treatments by hairdressers. As a result, the brand received high ratings, with a 96% intention to continue use and a 100% intention to purchase.

※Survey results from 51 event participants ※Individual experiences may vary, and results may be influenced by styling.

◼︎ 51 people experienced it. All felt a change in their hair.

※Survey results from 51 event participants ※Results may be influenced by styling.

◼︎ SNS Posts by Beauty Influencers (Excerpts)

▼yuuka.2828 https://www.instagram.com/reel/DaKlculNJum/?igsh=MWllNzh2d3FuMzI4MQ== ▼ikuhiaoki https://www.instagram.com/reel/DZrr7VkzT9a/?igsh=MTRhMWUzeDRiM3NreA== ▼yi__nico__ https://www.instagram.com/reel/DZ7N-PMxSuc/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA== ▼yukalog_ https://www.instagram.com/reel/DZpMCzVPSQc/?igsh=d3Qxb2hkMDdzaDV0

◼︎ Brand Overview OLES is a waterless hair care brand that uses a unique formula that does not contain any water.

It was created to maximize the inherent beauty of hair by formulating active ingredients at the highest possible concentration.

The brand offers 5 lines: shampoo, treatment, hair mask, hair oil, and emulsion, and is sold in hair salons, select shops, and through the official online store.

"Hair changes with ingredient concentration"—this is a unique hair care experience that proves this fact.

*Does not use water as a base ingredient.

Brand Name: OLES (Oles) Sales Channels: Available at the official online store, and nationwide at hair salons and select shops. Official Website: https://oles.jp/ Official Instagram: https://www.instagram.com/olesofficial/

◼︎ Inquiries regarding this matter Public Relations: info@recology.co.jp

FACT BOX

Source: PR TIMES
Category: Event
Organizations: OLES

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images show the OLES hair care experience, including shampooing, styling, and SNS photography. Charts illustrate participant feedback on changes felt after using OLES and overall satisfaction, with high percentages for 'ツヤ' (shine) and 'まとまり' (manageability).

A person receives a hair wash with OLES products, demonstrating the 'ウォーターレスシャンプー体験' (waterless shampoo experience) as part of the event.
This image outlines the four steps of the OLES experience: hair counseling, waterless shampoo, salon finish, and SNS photography booth.
A bar chart titled 'OLES使用後に実感した変化' (Changes felt after using OLES) shows 'ツヤ' (shine) and 'まとまり' (manageability) as the most felt changes.
This bar chart, '高く評価されたポイント' (Highly rated points), indicates 'ツヤ' (shine) and 'まとまり' (manageability) were the most highly praised aspects.
A donut chart titled 'OLES体験会参加者満足度' (OLES Experience Participant Satisfaction) shows a large blue section for '非常に満足' (very satisfied) and a smaller green section for '満足' (satisfied).

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 10:10 PM — Distributor PR TIMES
Collected　Jul 2, 2026 1:24 PM
AI structured & analyzed　Jul 2, 2026 1:24 PM
Desk-reviewed & published　Jul 2, 2026 10:10 PM

FAQ

What are the key facts in this article?

*1 Does not use water as a base ingredient. *2 Survey results from 51 event participants. Recology Inc. (Minato-ku, Tokyo) held an experiential event for beauty influencers at a popular salon in Tokyo to expand awareness and allow for hands-on experience of the waterless hair care brand "OLES (Oles)". 51 influencers, primarily active in the beauty and hair c

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000011.000163422.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Experience the "difference" in one go. 51 people's hair felt the overwhelming effect of OLES's high-concentration, water-free*1 formula.”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BErecology/en/news/2026-07-02-%E4%B8%80%E5%BA%A6%E3%81%AE%E4%BD%93%E9%A8%93%E3%81%A7-%E9%81%95%E3%81%84-%E3%82%8F%E3%81%8B%E3%82%8B-51%E5%90%8D%E3%81%AE%E9%AB%AA%E3%81%8C%E5%AE%9F%E6%84%9F%E3%81%97%E3%81%9F-%E9%AB%98%E6%BF%83%E5%BA%A6-%E6%B0%B4%E3%82%BC%E3%83%AD-1%E5%87%A6%E6%96%B9-ole

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