Premium Haircare Brand 'OLES' (Oles) Holds First Department Store POP UP STORE at Takashimaya Yokohama Store. Brand's 1st Anniversary Campaign Also Implemented.

Recology Co., Ltd. (Location: Minato-ku, Tokyo) is pleased to announce the opening of a limited-time POP UP STORE for its premium haircare brand "OLES (Oles)", which does not contain a single drop of water※.

Since its launch, OLES has been available in select shops such as RESTIR, ESTNATION, and BARNEYS NEW YORK, as well as in hair salons, garnering support from discerning customers and beauty professionals.

This event marks the brand's second POP UP STORE and its first-ever appearance in a department store.

In commemoration of the brand's first anniversary, we have prepared exclusive benefits and special plans for our visitors.

Moving forward, OLES will continue to strengthen its real-world touchpoints to deliver its brand worldview and product value to an even wider audience.

※Does not use water as a base ingredient.

◼︎A Haircare Brand Born from the Concept of Using No Water

OLES is a premium haircare brand born from the desire to "deliver what hair needs at the highest possible concentration."

OLES does not use water as a base ingredient, instead adopting rare maple water as its base. Furthermore, by luxuriously blending hair repair and beauty ingredients, it is designed to approach not only the surface but also the interior of the hair. It supports hair moisture, shine, and manageability, transforming daily haircare into a richer experience.

◼︎First Department Store POP UP STORE Held

We are holding our first department store POP UP STORE at Takashimaya Yokohama, creating an opportunity for many customers to directly experience the brand's worldview and product value.

At the store, customers can try popular products such as shampoos, treatments, hair oils, and hair emulsions, and receive guidance on product usage and explanations from specialized staff.

■ Limited-Time Campaign to Commemorate the Brand's 1st Anniversary

OLES celebrates its first anniversary since its brand launch.

As a token of gratitude for our first anniversary, customers who purchase eligible products during the period will receive a special trial size of OLES' popular leave-in products.

We invite you to take this opportunity to experience the appeal of OLES' total haircare more deeply.

＜Eligible Products＞

OLES Shampoo / Treatment rich moist

OLES Shampoo / Treatment rich smooth

※Customers who purchase either the shampoo or treatment are eligible.

＜Benefit Details＞

OLES rich oil Trial (10mL) or OLES rich emulsion Trial (10g)

※Benefit details may vary by store.

※Limited quantity, available while supplies last.

■ POP UP Overview

Period: Wednesday, June 10, 2026 – Tuesday, June 16, 2026

Location: Takashimaya Yokohama Store

Address: 1-6-31 Minami-saiwai, Nishi-ku, Yokohama-shi, Kanagawa

Business Hours: Subject to Takashimaya Yokohama Store's business hours

■ Products Available

Oles Shampoo Rich Moist 300mL ¥8,800 (tax included)
Oles Treatment Rich Moist 200g ¥8,800 (tax included)
Oles Shampoo Rich Smooth 300mL ¥8,800 (tax included)

Oles Treatment Rich Smooth 200g ¥8,800 (tax included)
Oles Hair Mask Deep Rich Repair 100g ¥8,800 (tax included)
Oles Rich Hair Oil 80mL ¥6,930 (tax included)

Oles Rich Emulsion 80g ¥6,930 (tax included)
Oles Shampoo & Treatment Rich Moist Gift Set 300mL/200g ¥16,500 (tax included)
Oles Shampoo & Treatment Rich Smooth Gift Set 300mL/200g ¥16,500 (tax included)

■ Brand Overview

Brand Name: OLES (Oles)

Sales Channels: Official online store, beauty salons nationwide, and select shops

Official Website: https://oles.jp/

Official Instagram: https://www.instagram.com/olesofficial/

■ Inquiries Regarding This Matter

Public Relations: info@recology.co.jp