Waterless Hair Care Brand 'OLES' Announces 'OLES 1st ANNIVERSARY EVENT' Starting June 1, 2026

Recology Inc. (Headquarters: Minato-ku, Tokyo) is pleased to announce the 'OLES 1st ANNIVERSARY EVENT,' running from June 1 (Mon) to June 30 (Tue), 2026, to celebrate the first anniversary of OLES, a hair care brand that utilizes a unique waterless formula containing zero water. Since its launch, OLES has been sold in high-end select shops such as Estnation, RESTIR, and Barneys New York (limited-time pop-ups), and is currently available in approximately 30 hair salons nationwide. To express our gratitude to our customers, we have prepared special anniversary projects tailored to each sales channel. *Water is not used as a base ingredient. ◼︎ The next chapter of beauty begins with your hair. OLES is a hair care brand born from the philosophy of 'bringing out the hair's natural beauty.' While most conventional hair care products use water as their main ingredient, OLES is developed using natural maple water as a base, without adding a single drop of water. Maple water is a rare, high-value ingredient that can only be harvested for about two weeks a year. It is rich in amino acids and minerals, providing moisture to the hair. We are committed to delivering high concentrations of essential beauty ingredients to the hair, focusing on damage repair, hydration, shine, and manageability. One year since the brand's birth, we have prepared special sets to allow more customers to experience the charm of OLES. ◼︎ Official Online Store Exclusive / Anniversary Kit Launch To commemorate the 1st anniversary, we have prepared anniversary sets that include shampoo, treatment, and popular leave-in hair care items. We offer two types of sets tailored to different hair types and concerns. ◾️OLES Anniversary Kit MOIST For hair concerned with dryness, damage, frizz, and unruliness. Includes shampoo and treatment for a moist, manageable finish, plus a trial size of our signature Rich Hair Oil. ◾️OLES Anniversary Kit SMOOTH For hair that tangles easily and lacks volume. Includes shampoo and treatment for a smooth, silky finish, plus a trial size of our Rich Emulsion. ◼︎ Select Shop & Salon Exclusive / 1st Anniversary Purchase Benefits At participating select shops and salons nationwide, customers who purchase eligible products during the period will receive a trial size of our popular leave-in items. Please take this opportunity to experience the total hair care proposed by OLES. OLES rich oil Trial (10mL) or OLES rich emulsion Trial (10g) *Benefits may vary by store. *Limited quantity, available while supplies last. ◼︎ Campaign Overview OLES 1st ANNIVERSARY EVENT ■ Period: June 1 (Mon) – June 30 (Tue), 2026 ■ Sales Locations: OLES Official Online Store, participating hair salons, and select shops nationwide ■ Benefits: Varies by sales channel; please check the official website for details. ■ Campaign Page: https://x.gd/9KSbw ◼︎ Brand Overview OLES is a waterless hair care brand with the message, 'The next chapter of beauty begins with your hair.' We aim to bring out the natural beauty of hair by proposing a new choice: not using water. Unlike conventional products, OLES uses rare maple water, harvested only for two weeks a year, as a base. We are dedicated to delivering dense beauty ingredients to elevate daily hair care into a rich experience. Through the choice of not using water, we continue to create new value in hair care. Brand Name: OLES Sales Channels: Official Online Store, hair salons, and select shops nationwide Official Website: https://oles.jp/ Official Instagram: https://www.instagram.com/olesofficial/ ◼︎ Inquiries Public Relations: info@recology.co.jp