Godiva x Fukui Hayakawa "Habutae Kurumi" Collaboration Products Go National! A 100-Year Anniversary Collaboration Between a Chocolate Brand and a Long-Established Confectionery
Key facts
- Godiva x Fukui Hayakawa "Habutae Kurumi" Collaboration Products Go National! A 100-Year Anniversary Collaboration Between a Chocolate Brand and a Long-Established Confectionery
- Godiva and Fukui's long-established Japanese confectionery store "Hayakawa" are launching collaborative products nationwide to commemorate their 100th anniversaries. These new sweets, including "Habutae Kurumi White Chocolate & Matcha," will be available at select Godiva stores nationwide from May 15, following a press conference at the Fukui Prefectural Office, attracting attention as a fusion of Japanese and Western tastes.
- Source: PR Times
- Date: May 8, 2026
Direct answer
Godiva and Fukui's long-established Japanese confectionery store "Hayakawa" are launching collaborative products nationwide to commemorate their 100th anniversaries. These new sweets, including "Habutae Kurumi White Chocolate & Matcha," will be available at select Godiva stores nationwide from May 15, following a press conference at the Fukui Prefectural Office, attracting attention as a fusion of Japanese and Western tastes.
- Citation
- Godiva x Fukui Hayakawa "Habutae Kurumi" Collaboration Products Go National! A 100-Year Anniversary Collaboration Between a Chocolate Brand and a Long-Established Confectionery (May 8, 2026), PR Times
- Source
- PR Times
- Date
- May 8, 2026
Godiva and Fukui's long-established Japanese confectionery store "Hayakawa" are launching collaborative products nationwide to commemorate their 100th anniversaries. These new sweets, including "Habutae Kurumi White Chocolate & Matcha," will be available at select Godiva stores nationwide from May 15, following a press conference at the Fukui Prefectural Office, attracting attention as a fusion of Japanese and Western tastes.
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- 📰 Published: May 8, 2026 at 20:27
- 🔍 Collected: May 8, 2026 at 11:31
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RE Planning Works Co., Ltd. (Headquarters: Kahoku City, Ishikawa Prefecture, Representative: Tetsu Hashiya) has supported the planning and promotion of collaborative products between Fukui Prefecture's Japanese confectionery store "Hayakawa" (Main Store: Katsuyama City, Fukui Prefecture, Representative: Keita Hayakawa) and Godiva Japan Co., Ltd., as part of its efforts to support cooperation between Fukui Prefecture and Godiva Japan Co., Ltd.
We are pleased to announce that new products, "Habutae Kurumi White Chocolate & Matcha" and "Habutae Kurumi Chocolate & Framboise," created by both companies celebrating their 100th anniversaries, will be launched at select Godiva stores nationwide starting Friday, May 15, 2026.
These products were pre-sold at Godiva Seibu Fukui store from Tuesday, April 28, 2026, and expanded to the Hokuriku area from Friday, May 8. Having garnered significant attention since their regional limited release, the sales area will now expand nationwide.
RE Planning Works Co., Ltd. is providing coordination and dissemination support for this project as part of its initiative to promote the appeal of Fukui Prefecture's regional resources and traditional industries nationwide.
New Products Born from a 100-Year Anniversary Encounter
In 2026, Godiva Japan Co., Ltd. and Fukui Prefecture's long-established Japanese confectionery store "Hayakawa" will both celebrate their 100th anniversaries.
By combining the tradition of Fukui's famous "Habutae Kurumi" with Godiva's dedication and technology in chocolate, new sweets that fuse Japanese and Western tastes have been born.
New Product Announcement Event Held at Fukui Prefectural Office Prior to Launch
On Monday, April 27, 2026, Godiva Japan Co., Ltd. paid a courtesy visit to the governor and held a new product announcement and tasting event for local media at the Fukui Prefectural Office.
On the day, Mr. Jerome Chouchan, President of Godiva Japan Co., Ltd., paid a courtesy visit to the Governor of Fukui Prefecture. The product announcement event included explanations of the development background and product features, a tasting session, and a photo session, where the new products were unveiled to local media and stakeholders.
Attendees
Mr. Jerome Chouchan, President, Godiva Japan Co., Ltd.
Mr. Kuniaki Abe, Executive Officer, Godiva Japan Co., Ltd.
Mr. Keita Hayakawa, President, Kinkado Hayakawa
Ms. Kanae Tanaka, Store Manager, Seibu Fukui Store, Sogo & Seibu Co., Ltd.
Product Overview
Product Name: Habutae Kurumi White Chocolate & Matcha
Price: 410 yen (tax included) per piece
Matcha chocolate ganache is combined with chocolate-coated walnuts, sandwiched between chewy Habutae Mochi, and then encased in choux pastry. The mellow and rich sweetness of white chocolate enhances the rich flavor of matcha.
Product Name: Habutae Kurumi Chocolate & Framboise
Price: 410 yen (tax included) per piece
Belgian 72% cacao dark chocolate ganache and framboise jam are sandwiched between chewy Habutae Mochi, and then encased in choux pastry. This product allows you to enjoy the harmony of rich chocolate, sweet and sour framboise, and traditional mochi.
Set Product Name: Habutae Kurumi Chocolate Assortment (4 pieces)
Price: 1,620 yen (tax included)
*Product special website: https://www.godiva.co.jp/marche/habutae_kurumi.html
Habutae Kurumi White Chocolate & Matcha
Habutae Kurumi Chocolate & Framboise
Habutae Kurumi Chocolate Assortment (4 pieces) sold in original packaging
Sales Overview
Sales Start Date
Sales Stores
From Tuesday, April 28, 2026
Godiva Seibu Fukui Store (Pre-sale)
From Friday, May 8, 2026
Godiva stores in the Hokuriku area
From Friday, May 15, 2026
Select Godiva stores nationwide
*Ends when sold out
*List of participating stores: https://www.godiva.co.jp/shop/a/aHWC/
We are pleased to announce that new products, "Habutae Kurumi White Chocolate & Matcha" and "Habutae Kurumi Chocolate & Framboise," created by both companies celebrating their 100th anniversaries, will be launched at select Godiva stores nationwide starting Friday, May 15, 2026.
These products were pre-sold at Godiva Seibu Fukui store from Tuesday, April 28, 2026, and expanded to the Hokuriku area from Friday, May 8. Having garnered significant attention since their regional limited release, the sales area will now expand nationwide.
RE Planning Works Co., Ltd. is providing coordination and dissemination support for this project as part of its initiative to promote the appeal of Fukui Prefecture's regional resources and traditional industries nationwide.
New Products Born from a 100-Year Anniversary Encounter
In 2026, Godiva Japan Co., Ltd. and Fukui Prefecture's long-established Japanese confectionery store "Hayakawa" will both celebrate their 100th anniversaries.
By combining the tradition of Fukui's famous "Habutae Kurumi" with Godiva's dedication and technology in chocolate, new sweets that fuse Japanese and Western tastes have been born.
New Product Announcement Event Held at Fukui Prefectural Office Prior to Launch
On Monday, April 27, 2026, Godiva Japan Co., Ltd. paid a courtesy visit to the governor and held a new product announcement and tasting event for local media at the Fukui Prefectural Office.
On the day, Mr. Jerome Chouchan, President of Godiva Japan Co., Ltd., paid a courtesy visit to the Governor of Fukui Prefecture. The product announcement event included explanations of the development background and product features, a tasting session, and a photo session, where the new products were unveiled to local media and stakeholders.
Attendees
Mr. Jerome Chouchan, President, Godiva Japan Co., Ltd.
Mr. Kuniaki Abe, Executive Officer, Godiva Japan Co., Ltd.
Mr. Keita Hayakawa, President, Kinkado Hayakawa
Ms. Kanae Tanaka, Store Manager, Seibu Fukui Store, Sogo & Seibu Co., Ltd.
Product Overview
Product Name: Habutae Kurumi White Chocolate & Matcha
Price: 410 yen (tax included) per piece
Matcha chocolate ganache is combined with chocolate-coated walnuts, sandwiched between chewy Habutae Mochi, and then encased in choux pastry. The mellow and rich sweetness of white chocolate enhances the rich flavor of matcha.
Product Name: Habutae Kurumi Chocolate & Framboise
Price: 410 yen (tax included) per piece
Belgian 72% cacao dark chocolate ganache and framboise jam are sandwiched between chewy Habutae Mochi, and then encased in choux pastry. This product allows you to enjoy the harmony of rich chocolate, sweet and sour framboise, and traditional mochi.
Set Product Name: Habutae Kurumi Chocolate Assortment (4 pieces)
Price: 1,620 yen (tax included)
*Product special website: https://www.godiva.co.jp/marche/habutae_kurumi.html
Habutae Kurumi White Chocolate & Matcha
Habutae Kurumi Chocolate & Framboise
Habutae Kurumi Chocolate Assortment (4 pieces) sold in original packaging
Sales Overview
Sales Start Date
Sales Stores
From Tuesday, April 28, 2026
Godiva Seibu Fukui Store (Pre-sale)
From Friday, May 8, 2026
Godiva stores in the Hokuriku area
From Friday, May 15, 2026
Select Godiva stores nationwide
*Ends when sold out
*List of participating stores: https://www.godiva.co.jp/shop/a/aHWC/
FAQ
What are the key facts in this article?
Godiva and Fukui's long-established Japanese confectionery store "Hayakawa" are launching collaborative products nationwide to commemorate their 100th anniversaries. These new sweets, including "Habutae Kurumi White Chocolate & Matcha," will be available at select Godiva stores nationwide from May 15, following a press conference at the Fukui Prefectural Office, attracting attention as a fusion of Japanese and Western tastes.
What is the direct answer?
Godiva and Fukui's long-established Japanese confectionery store "Hayakawa" are launching collaborative products nationwide to commemorate their 100th anniversaries. These new sweets, including "Habutae Kurumi White Chocolate & Matcha," will be available at select Godiva stores nationwide from May 15, following a press conference at the Fukui Prefectural Office, attracting attention as a fusion of Japanese and Western tastes.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000001.000181456.html | May 8, 2026