A New Era Dawns in the Pachinko Industry: Industry First! Cashless Payment App "PPPAY" Supporting Visa/Mastercard® Brands Now Available at Access Sannomiya Store

PPP Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Jinzen Ito) has launched its cashless payment service for pachinko halls, "PPPAY (pronounced P-P-Pay)," on June 18, 2026, at the "Access Sannomiya Store," a pachinko hall located in Kobe City, Hyogo Prefecture.

A new era of cashless payments is coming to the pachinko industry.

The introduction at Access Sannomiya Store marks the first step towards realizing a cashless environment in the pachinko industry.

We aim to contribute to the construction of a sustainable gaming environment while enhancing user convenience and ensuring safety.

Cashless payments for the pachinko industry—

While cashless payments have become commonplace in society as a whole, the pachinko industry remains left behind.

Today's people do not carry wallets, do not carry cash, and smartphones are absolutely essential.

Cashless is no longer a matter of "convenient if available," but "unselected if not available."

PPPAY is a smartphone app-based cashless payment service developed for pachinko halls.

It supports Visa and Mastercard® branded debit and prepaid cards. By simply pre-registering your card on the app, you can complete smooth payments from dedicated terminals within the hall. You can rent balls and medals on the spot even if you visit without cash.

Safety that can only be achieved with an app. Users can continue to use the service with peace of mind, as they can check identity verification functions and usage history at any time. Cashless adoption is not just about improving convenience; it also leads to the realization of a transparent gaming environment.

For stores, it opens the door to business transformation, including reduced cash management costs, acquisition of new customer segments, and improvement of service quality.

[Commitment to Safety]

PPPAY implements multi-layered security measures concurrently with the promotion of cashless payments.

eKYC (Identity Verification) — Reliably prevents underage use.

3D Secure — Blocks fraudulent use by payment brands.

Biometric Authentication — Prevents operation by unauthorized persons by utilizing smartphone biometric information.

RC-Auth (Next-Generation Authentication) — Eliminates the risk of impersonation and unauthorized login at the root by authenticating without IDs and passwords.

Convenience and safety—achieving both is the form of cashless payments that PPPAY aims for.

About the Introduction at Access Sannomiya Store

Access Sannomiya Store is a large pachinko hall with over 1,000 machines installed, located within the commercial facility "Sun Plaza" in front of Sannomiya Station on all lines. Sannomiya, a prime entertainment district in Kobe, is an area frequented by diverse people including local residents, tourists, and business professionals, and is highly compatible with cashless payments.

With the utilization of PPPAY for this introduction, the following are expected:

Responding to users who prefer cashless payments

Reducing the hassle of going to an ATM to withdraw cash

Improving convenience for those who do not carry cash

Supports Inbound Tourism

With the continued increase in inbound foreign tourists, opportunities to visit pachinko halls are also expanding. However, many halls currently lack support for overseas-issued cards and foreign language payment methods, leading to missed demand.

PPPAY plans to position support for inbound demand as an important expansion area and will proceed with expanding support for overseas-issued Visa and Mastercard® cards. By creating an environment where visiting tourists can enjoy gaming without stress, we aim to support halls in developing new customer bases and contribute to the development of Japanese pachinko culture into an entertainment open to the world, while considering language support and diversification of payment flows.

Future Outlook

PPP Inc. will accumulate user feedback and operational data through actual use, improve the service, and promote the spread of a secure cashless environment in the pachinko industry. As cashless adoption progresses throughout society, PPPAY has already received inquiries and consultations regarding its introduction from multiple hall operators.

Furthermore, we aim to expand the service nationwide to pachinko halls by pursuing the balance of safety and convenience in collaboration with industry associations and related companies, accumulating operational experience. PPPAY will forge the future of the industry together with its users.

In a society where cashless payments are advancing, we will challenge ourselves to create a new standard in the pachinko industry.

Company Profile

Company Name: PPP Inc.

Headquarters: Fukuda Building West 3F, 2-11-3 Akasaka, Minato-ku, Tokyo

Established: January 11, 2023

Representative: Jinzen Ito, Representative Director

Capital: 30 million yen

Business Activities: Planning, development, and operation of cashless payment services for pachinko halls

URL: https://ppp111.co.jp/