"Moisturizing While Brushing Your Teeth." New Sensation Oral Gel "POWINK Hydra Oral Gel" Exceeds 5,000 Units Sold in 1 Month

POWLAB Inc. (POWLAB / Headquarters: Kōjimachi, Chiyoda-ku, Tokyo; Representative Director: Hiroyuki Hatakeyama; hereinafter POWLAB) is pleased to announce that "POWINK Hydra Oral Gel," a new sensation oral care item launched on June 4, 2026, has surpassed a cumulative total of 5,000 units shipped in approximately one month since its release.

"POWINK Hydra Oral Gel" is a toothpaste gel with the concept of "moisturizing while brushing your teeth," pursuing a fresh "uruppuru" (moist and plump) gel texture and a comfortable usage experience that makes you want to use it every day. Since its launch, sales have been strong, primarily through physical stores and online shops. Its gentle brushing sensation, different from overly strong stimulation or foaming, has resonated with consumers, and it is gaining support among people in their 20s and 30s as a new oral care habit.

<Customer Testimonials>

- It doesn't foam too much, so I can brush slowly and carefully (30s Female)

- My teeth feel smooth every time I brush, which makes me want to brush! (20s Female)

- It has an elegant aftertaste like black tea, and feels pleasant even after brushing (30s Male)

- The refreshing feeling lasts a long time (30s Female)

- It's perfect for refreshing after lunch (20s Female)

- I love that it's easy to use at any time of day, morning, noon, or night (30s Female)

- The packaging is cute and the design makes me want to display it in my bathroom (20s Female)

This product is currently on sale at variety stores nationwide and on the official POWINK online shop. Since its launch, many customers have purchased it, and its fresh "uruppuru" gel texture and gentle, easy-to-continue usage have been praised, drawing attention as a new oral care option.

Now on sale at variety stores nationwide

PLAZA / Loft / @cosme STORE / HIROSEYA with @cosme / Ainz & Tulpe / MS・Style / MAKE UP SOLUTION / Urban Comfort, and others

*Please note that some stores may not carry this product.

With gratitude for the "uruppuru" response! POWINK Hydra Oral Gel "Thank You Campaign"

- For more people to experience moisturizing while brushing their teeth. -

To deliver the new oral care experience of a fresh "uruppuru" gel texture to more people, we will be holding a giveaway campaign on the following account. We look forward to your participation!

Application Period: July 2, 2026 (Thu) - July 9, 2026, 23:59

Prize: 5 winners will receive 1 bottle of POWINK Hydra Oral Gel + 1 original sticker

How to Enter:

1. Follow the official POWINK X account (@powink_club)

2. Repost the post

3. Comment 💋 on the target campaign

A 99%*2 naturally derived toothpaste gel that achieves whitening*1 and oral moisture for your daily switch-up time.

[POINT 1: A functional gel that achieves both whiteness and moisture]

Combines whitening*1, oral moisture, and oral environment care in one tube. Carefully selected ingredients are blended to support daily brushing.

[POINT 2: New Sensation! Uruppuru Toothpaste Gel]

"High-adhesion gel" that doesn't miss any spots

The highly viscous gel adheres firmly to teeth and the oral cavity, delivering ingredients to every corner. With low abrasiveness and minimal foaming, it supports thorough brushing while preventing missed spots. It also contains oral moisturizing ingredients, achieving a moist and comfortable feeling after brushing.

[POINT 3: Meticulously Crafted Earl Grey Flavor]

From the refreshing citrus top notes of bergamot to the rich lingering aftertaste of tea. After numerous trials, we have created a flavor that allows you to savor Earl Grey tea.

<User Testimonials> "It's delicious! I can still taste the Earl Grey after brushing." "I thought it might be sweet, but it has a minty freshness that feels good." "Brushing my teeth has become something I look forward to."

*1 Due to brushing *2 Including water *3 Hydroxyapatite (cleansing agent) *4 Silica (cleansing agent) *5 Moisturizing ingredient *6 Milk extract (moisturizing ingredient)

Product Overview

Product Name: POWINK Hydra Oral Gel

Pre-sale Date: June 4, 2026

Official Launch Date: June 18, 2026

Price: ¥1,650 (tax included)

Sales Locations: Available at PLAZA / Loft / @cosme STORE / HIROSEYA with @cosme / Ainz & Tulpe / MS・Style / MAKE UP SOLUTION / Urban Comfort, and other variety stores nationwide, as well as the official POWINK online shop.

*Please note that some stores may not carry this product.

Various Social Media

Online Shop: https://powink.club/

Instagram: https://www.instagram.com/powink.official/

X: https://x.com/powink_club

TikTok: https://www.tiktok.com/@powink.official

POWLAB Inc.

POWLAB Inc. is a creative team that produces wellness products with the slogan "Restarting Sensibility." In an era of constant streams of SNS, word-of-mouth, and vast amounts of information, convenience and correct answers are increasing, but we are easily losing sight of "what is comfortable for ourselves." That is why POWLAB wants to create products that help us regain the ability to "choose based on our own individuality."

While focusing on the use of naturally derived ingredients, the utilization of recycled materials, and environmentally conscious manufacturing processes, we aim not just to deliver functionality, but to create opportunities to calm our minds and cherish time spent with ourselves with every use.

In this coming era where technology evolves and everything is optimized. Perhaps the "margin for sensibility" determines true richness, not just efficiency or specifications.

POWLAB will continue to propose new wellness experiences that harmonize the senses, expanding its domain from skincare and oral care to areas such as sleep in the future.

Company Profile

Company Name: POWLAB Inc. (POWLAB)

Representative: Hiroyuki Hatakeyama

Location: 1-10-13-4F Kōjimachi, Chiyoda-ku, Tokyo 102-0083

Established: March 2024

Business Activities:

- Planning, development, and sales of cosmetics, etc.

[Contact Information for this Matter]

POWLAB Inc.

Contact: Shimo-jima

TEL: 03-6824-0687 E-mail: contact@powink.club

PR Office (within sfrth Inc.)

Contact: Hirano / Sasamoto

TEL: 090-1286-9788 E-mail: Natsumi.h@sfrth.jp