New Business Model Utilizing Shared Spaces and Existing Businesses: Acai & Greek Yogurt Specialty Cafe "PLUS" Intensifies FC Owner Recruitment

PLUS Inc. (Headquarters: Chuo-ku, Fukuoka City, Representative Director: Miki Nakano) is intensifying its recruitment of franchise (FC) owners nationwide. Starting as a brand from Fukuoka, PLUS has continued to grow by expanding its multiple store locations in the expanding acai and Greek yogurt market, driven by increasing health consciousness.

■ About PLUS
Acai & Greek Yogurt specialty cafe "PLUS" is currently intensifying its recruitment of franchise (FC) owners to expand its stores nationwide. Starting as a brand from Fukuoka, PLUS has gained support with its menu that combines health, beauty, and satisfaction, under the concept of "Every time I eat, my happiness swells." It has steadily expanded its store presence.

In recent years, the acai and Greek yogurt market has been expanding, driven by growing health consciousness and strong social media presence. Amidst this trend, PLUS has established its position as a "reward dessert" that is easy to incorporate into daily life, centered on "nutrition x deliciousness x happiness." It has gained support from a wide range of customers, particularly women, and there is a growing demand for store openings across the country.

◾️Types of PLUS Franchise Models

The greatest feature of PLUS is the ease of its introduction as a "new revenue model" in the food and beverage industry. Currently, the main operating formats for directly managed stores and franchises are the following three:

① Independent Store Type

→ Opens as an independent store under its own brand. Achieves high recognition and customer attraction.

② Shared Space / Existing Business Daytime Operation Type

→ Opens a PLUS brand within an existing store. Can start with low costs.

③ Alliance with Existing Business Type

→ Adds PLUS products to an existing business, expecting synergy to increase customer attraction and sales.

It adopts a flexible model that allows business operators running existing restaurants to start with reduced initial investment, for example, by utilizing idle hours or vacant spaces as a new business format, or through "shared space operations" that leverage spaces outside of business hours. Furthermore, the menu design and operations are simple, and specialized cooking skills are not required, which means it can achieve labor savings and increased efficiency. This makes it easy for business operators who "want to challenge a new business format but are anxious about the burden of manpower and costs" to introduce, and it is utilized as a means to improve sales and expand customer segments for existing stores.

◾️Owner's Voice

Daichi Murakami, Owner (Tenjin Store No. 2)

"PLUS is a highly trusted brand among customers with a strong health consciousness, and we gained repeat customers immediately after opening. The headquarters provides thorough consulting and support, allowing me to operate with peace of mind even without prior experience."

Additionally, actual FC owners have commented: "We were able to create additional sales channels by utilizing the idle time of our existing store," "The preparation burden is low, allowing stable operation with a small number of staff," and "The strong social media presence leads to acquiring new customers who had not visited before."

In particular, one of the advantages of introducing PLUS is that, due to its highly appealing product design (such as its visual appeal, internally developed acai and Greek yogurt, and gluten-free bagels), customer acquisition can be expected through social media without significant advertising costs.

Going forward, we plan to actively develop products in collaboration with other companies.

For franchises, we offer plan proposals tailored to the individual wishes of each prospective owner. If you are interested in becoming an FC owner, please feel free to contact us.

【Contact for Franchise Owners】

Web Form: https://franchise-asai.com/lp/02/

If you wish to receive detailed materials, please inquire via the form above.

A representative will contact you within 2 business days.

PLUS FC Office (PLUS Inc.): Contact: Akiyoshi

◾️2nd Anniversary Campaign Announcement
PLUS will celebrate its 2nd anniversary on Monday, May 11, 2026.

A commemorative campaign will be held at PLUS Fukuoka Daimyo Main Store. Limited drink sets and来店特典 (visitor benefits) will be available during the anniversary period.

・ Coupon distribution period: April 15 (Wed) - May 10 (Sun)

・Coupon usage period: May 11 (Mon) - End of May *During the anniversary campaign period

・Other benefits: A scratch-off lottery with no losing tickets will be set up at the store (Daimyo Main Store). Prizes include discount coupons for your next visit.

※Target store → Daimyo Main Store only

※Some changes may occur

【Company Overview】

Company Name: PLUS Inc.

Representative: Miki Nakano

Location: 2-2-43 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Business Activities: Food and beverage brand operation, franchise business

Mail: info@franchise-asai.com

HP: https://franchise-asai.com/

Instagram: https://www.instagram.com/plus_fuk2024/