Survey 2026 on the Actual Use of AI Search in B2B Supplier Selection
Key facts
- Survey 2026 on the Actual Use of AI Search in B2B Supplier Selection
- According to a survey conducted by Piftee Inc., 75% of B2B purchasing managers use generative AI search for supplier selection, 82% discovered unknown companies through AI search, and 21% actually placed orders. AI search is becoming deeply embedded in the procurement process, and usage is expected to increase.
- Source: PR Times
- Date: June 9, 2026
Direct answer
According to a survey conducted by Piftee Inc., 75% of B2B purchasing managers use generative AI search for supplier selection, 82% discovered unknown companies through AI search, and 21% actually placed orders. AI search is becoming deeply embedded in the procurement process, and usage is expected to increase.
- Citation
- Survey 2026 on the Actual Use of AI Search in B2B Supplier Selection (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
According to a survey conducted by Piftee Inc., 75% of B2B purchasing managers use generative AI search for supplier selection, 82% discovered unknown companies through AI search, and 21% actually placed orders. AI search is becoming deeply embedded in the procurement process, and usage is expected to increase.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 19:10
- 🔍 Collected: June 9, 2026 at 10:21
- 🤖 AI Analyzed: June 12, 2026 at 17:57 (79h 36m after Collected)
Piftee Inc. (Headquarters: Kanagawa Prefecture, Representative Director: Hideya Fukuda, hereinafter Piftee) conducted the "Survey 2026 on the Actual Use of AI Search in B2B Supplier Selection" targeting 196 personnel involved in selecting B2B suppliers and subcontractors within the past year.
As AI search tools such as ChatGPT, Gemini, and Claude become more widespread, changes are occurring in the B2B supplier selection process. However, there have been few surveys that directly capture how purchasing managers actually search, compare, and decide. Piftee, a specialist in SEO and AI search optimization, surveyed and analyzed the current state of B2B supplier selection from the buyer's perspective.
## Survey Summary
- 75% of B2B purchasing managers have used generative AI search for supplier selection, with 22% using it daily.
- Google search ranks first as the initial step in finding suppliers (48%), while generative AI search ranks fourth at about 10%, surpassing comparison sites and social media.
- 82% of AI search users discovered companies or services they did not know before, and 21% of them actually placed orders or contracted with those companies.
- 98% of AI search users performed some form of verification, with the most common being checking the company's official website (71%).
- About 60% of respondents said they feel more trust in companies recommended by AI search, and 78% predict their use of AI search will increase in the future.
## Detailed Survey Results
... (full English translation of the article body)
As AI search tools such as ChatGPT, Gemini, and Claude become more widespread, changes are occurring in the B2B supplier selection process. However, there have been few surveys that directly capture how purchasing managers actually search, compare, and decide. Piftee, a specialist in SEO and AI search optimization, surveyed and analyzed the current state of B2B supplier selection from the buyer's perspective.
## Survey Summary
- 75% of B2B purchasing managers have used generative AI search for supplier selection, with 22% using it daily.
- Google search ranks first as the initial step in finding suppliers (48%), while generative AI search ranks fourth at about 10%, surpassing comparison sites and social media.
- 82% of AI search users discovered companies or services they did not know before, and 21% of them actually placed orders or contracted with those companies.
- 98% of AI search users performed some form of verification, with the most common being checking the company's official website (71%).
- About 60% of respondents said they feel more trust in companies recommended by AI search, and 78% predict their use of AI search will increase in the future.
## Detailed Survey Results
... (full English translation of the article body)
FAQ
Who were the survey respondents?
196 personnel involved in B2B supplier selection within the past year.
How do AI search users verify information?
71% check the official website, 60% use Google search, 40% use comparison sites.
What is the future outlook for AI search usage?
78% predict usage will increase, only 2.6% think it will decrease.