PICKFORM Launches Chrome Extension "PICKFORM AI Property Search" That Uses AI to Automatically Analyze Property Search Criteria via Natural Language Input on REINS

PICK Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO and President: Tatsuya Fuke) announces the launch of a new Chrome extension, "PICKFORM AI Property Search," which supports property searches on the Real Estate Information Network System (REINS) using AI. Starting June 2026, beta versions will be provided to companies using the real estate and construction DX platform "PICKFORM."

This feature enables real estate professionals to simply input their desired property conditions as free-text on the REINS screen after logging in. The AI automatically analyzes the text and fills in the corresponding search criteria on REINS search forms. By consolidating what previously required manually filling out multiple search fields into a single text input, this function significantly reduces time spent on property search tasks at brokerage sites.

Service website: https://pick-hp.com/pickform

Background: Challenges in Property Search Tasks at Brokerage Sites

A repetitive, time-consuming daily task

In real estate brokerage, searching REINS for properties matching client needs—commonly known as "property search" (monodashi)—is a core task performed repeatedly throughout sales activities. Whether checking new listings, responding immediately to client requests during negotiations, or re-running past searches, each instance requires time spent navigating search forms. As the number of searches increases, so does the burden on agents' time.

Manual input work cuts into time needed for client proposals

The process of manually entering criteria such as location, property type, budget, and floor plan is tedious and error-prone, and it encroaches on time better spent on client interaction and proposal preparation. Many PICKFORM users have reported that "more time is spent preparing for searches than on the actual search." "PICKFORM AI Property Search" aims to reduce this pre-search burden and shorten the overall time required for property searches.

Growing industry trend toward browser extensions for operational support

In recent years, several browser extensions supporting operations on REINS have emerged within the industry, promoting efficiency through features like natural language search. "PICKFORM AI Property Search" aligns with this trend but stands out by being an integrated function within PICKFORM, a platform that supports the entire workflow from property search to electronic contracts. The goal is to streamline daily operations for PICKFORM users by seamlessly connecting every step from property discovery to contract finalization.

Three Key Features of "PICKFORM AI Property Search"

1. Supports REINS property searches via text input only

Simply enter client requirements in natural language, such as "Condominium under 80 million yen, 3LDK, near Shibuya Station." The AI analyzes conditions like "3LDK," "under 80 million yen," and "near station," and directly applies them to REINS searches. This consolidates what used to require multiple input fields into a single sentence, enabling instant searches for spontaneous criteria.

2. Save and reuse search history anytime

Search conditions are saved as history and can be recalled on REINS. Past property search criteria for individual clients can be re-searched with one click. This eliminates the need to re-enter the same conditions, making repeated searches significantly more efficient.

3. Works within existing workflows

Users continue to log in to REINS and execute searches manually as usual. The extension does not collect or store REINS authentication information. It integrates naturally into existing operations without changing familiar screens or procedures. With almost no learning curve typical of new tools, users can start using it immediately.

Expected Use Cases

Catching up on new listings

Daily routine searches can now be performed by entering area, property type, and price range in a single sentence. This reduces time spent on checks and helps users secure new listings faster.

Immediate proposals during client meetings

Client requests raised during conversations can be entered as text and searched instantly. Instead of saying "I'll get back to you later," agents can present the next property on the spot, improving both proposal speed and client satisfaction.

Reusing past search criteria

One-click re-search from search history allows uninterrupted follow-up during client outreach.

Future Developments

"PICKFORM AI Property Search" will begin beta distribution as a new feature for PICKFORM users. Going forward, PICK will continuously improve the service by enhancing search accuracy, expanding supported criteria, and incorporating user feedback.

Additionally, PICKFORM plans to release several new features aimed at improving operational efficiency in the real estate and construction industries starting June 2026. Updates will be announced periodically via company press releases and the service website.

PICKFORM will continue advancing as a vertical all-in-one SaaS platform dedicated to real estate and construction, driving operational efficiency and contract DX in the industry.

Overview of the PICKFORM Service

An electronic contracting and operational efficiency system that has received the only legally compliant response from Japan's Ministry of Land, Infrastructure, Transport and Tourism.

About PICK Co., Ltd.

PICK Co., Ltd. operates under the mission "to make real estate transactions comfortable and open." Since launching "PICKFORM Electronic Contract" in 2022, the company has focused on enhancing customer experience in real estate and construction transactions. "PICKFORM Electronic Contract" is the only service in Japan to receive an official response from the Ministry of Land, Infrastructure, Transport and Tourism, enabling companies to use it with confidence and full legal compliance. PICKFORM continues to grow its user base and plans to release more services addressing various operational challenges faced by real estate and construction professionals. PICKFORM will continue evolving as a vertical all-in-one SaaS platform dedicated to the real estate and construction industries.

[Company Overview]

Company name: PICK Co., Ltd.

Representative: CEO and President Tatsuya Fuke

Address: 6F, Sumitomo Real Estate Shiba Koen Tower, 2-11-1 Shiba Koen, Minato-ku, Tokyo

Founded: October 2018

Business: Real estate and construction DX platform "PICKFORM," operational support service "PICKFORM PRO," and AI consulting

Company website: https://pick-hp.com/

List of press releases from PICK Co., Ltd.

https://prtimes.jp/main/html/searchrlp/company_id/97941