FamilyMart Launches First "Caffeine-Free Cafe Latte" Supervised by World No.1 Barista Tetsu Kasuya, Nationwide from April 28 (Tuesday)
FamilyMart, in collaboration with world No.1 barista Tetsu Kasuya, is launching its first caffeine-free chilled cup coffee, "Caffeine-Free Cafe Latte," nationwide from April 28. This product addresses the growing health consciousness by offering a delicious and safe option, contributing to the expansion of the decaffeinated market.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:40 (14h 8m after Collected)
Philocoffea Inc. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director: Tetsu Kasuya), which aims to "fill the coffee world with happiness and emotion," has been jointly developing counter coffee for FamilyMart's "FAMIMA CAFÉ" since February 2020, and chilled cup coffee beverages for the private brand "Famimaru" since September 2022. From April 28, 2026 (Tuesday), the "World No.1 Barista Approved." chilled cup coffee beverage series will introduce its first "Caffeine-Free Cafe Latte," available nationwide at approximately 16,400 FamilyMart stores.
**New Challenge for the World No.1 Barista Approved Series: "Caffeine-Free Cafe Latte" Debuts in Chilled Cup Coffee**
**■ Cumulative Sales Exceed 218.93 Million Units Since Launch**
The "World No.1 Barista (※1) Approved." series, launched in 2022, has surpassed a cumulative sales of 218.93 million units (※2), making it a highly popular series. As of April 2026, the lineup consists of six types: the newly released "Caffeine-Free Cafe Latte," "Nama Caramel Latte," "Cafe Latte Less Sweet," "Cafe Latte Regular," "Cafe Latte Sugar-Free," and "Black Coffee" (※3).
※1. Winner of World Brewers Cup 2016. ※2. As of April 2026. ※3. As of April 2026.
**■ Decaffeinated Market Expands Globally, Domestic Demand 2.3 Times in 10 Years**
In recent years, with increasing health consciousness and diversified lifestyles, demand for beverages with reduced caffeine has grown. According to statistics from the All Japan Coffee Association, imports of decaffeinated (decaf) green beans increased 2.3 times in the last 10 years, from 2,446 tons in 2015 to 5,632 tons in 2025 (※4). The global decaf coffee market size is also projected to grow to 6.27 billion USD in 2025, 6.82 billion USD in 2026, and 14.08 billion USD by 2034 (※5).
※4. Source: All Japan Coffee Association Statistics (March 2026)
※5. Source: Fortune Business Insights and other market research reports (March 2026)
**■ The Secret to Deliciousness: "100% Colombian" x "Mountain Water Process"**
The beans used are 100% Colombian, resulting in a rich coffee flavor. Furthermore, the Mountain Water Process is employed, which removes caffeine using only water without chemical agents. Through a special process that returns flavor components other than caffeine to the beans, the original aroma and taste of coffee are not easily lost, allowing those concerned about caffeine, including pregnant and nursing women, to enjoy it with peace of mind. This "Caffeine-Free Cafe Latte" is confidently recommended to meet the growing demand for decaffeinated coffee, which is attracting attention as a new way to enjoy coffee.
**■ Kasuya's Comment**
Since I became involved with chilled products in 2022, I have constantly thought about creating a caffeine-free product. I am delighted that it has finally taken shape and can be delivered to everyone in Japan. Caffeine-free products are often thought to have limitations in taste, but this product is certainly not like that. We made no compromises on taste, achieving a truly delicious cafe latte. I am confident that those who are sensitive to caffeine or wish to reduce their intake will be satisfied. Please try it once.
**"FAMIMA CAFÉ" Caffeine-Free Chilled Cup Coffee**
**[Product Name]** Caffeine-Free Cafe Latte
**[Price]** 212 yen (228 yen including tax)
**[Release Date]** April 28, 2026 (Tuesday)
**[Release Region]** Nationwide
**[Content]** This product was jointly developed with Tetsu Kasuya, the "World Champion Barista." Using 100% Colombian beans and the Mountain Water Process, caffeine is removed while retaining the original coffee flavor. It features a balance of aroma, sweetness, and acidity.
※Images are for illustration purposes only.
※For products subject to reduced tax rates, the tax-included price is displayed with 8% consumption tax.
※Availability may vary by store.
**New Challenge for the World No.1 Barista Approved Series: "Caffeine-Free Cafe Latte" Debuts in Chilled Cup Coffee**
**■ Cumulative Sales Exceed 218.93 Million Units Since Launch**
The "World No.1 Barista (※1) Approved." series, launched in 2022, has surpassed a cumulative sales of 218.93 million units (※2), making it a highly popular series. As of April 2026, the lineup consists of six types: the newly released "Caffeine-Free Cafe Latte," "Nama Caramel Latte," "Cafe Latte Less Sweet," "Cafe Latte Regular," "Cafe Latte Sugar-Free," and "Black Coffee" (※3).
※1. Winner of World Brewers Cup 2016. ※2. As of April 2026. ※3. As of April 2026.
**■ Decaffeinated Market Expands Globally, Domestic Demand 2.3 Times in 10 Years**
In recent years, with increasing health consciousness and diversified lifestyles, demand for beverages with reduced caffeine has grown. According to statistics from the All Japan Coffee Association, imports of decaffeinated (decaf) green beans increased 2.3 times in the last 10 years, from 2,446 tons in 2015 to 5,632 tons in 2025 (※4). The global decaf coffee market size is also projected to grow to 6.27 billion USD in 2025, 6.82 billion USD in 2026, and 14.08 billion USD by 2034 (※5).
※4. Source: All Japan Coffee Association Statistics (March 2026)
※5. Source: Fortune Business Insights and other market research reports (March 2026)
**■ The Secret to Deliciousness: "100% Colombian" x "Mountain Water Process"**
The beans used are 100% Colombian, resulting in a rich coffee flavor. Furthermore, the Mountain Water Process is employed, which removes caffeine using only water without chemical agents. Through a special process that returns flavor components other than caffeine to the beans, the original aroma and taste of coffee are not easily lost, allowing those concerned about caffeine, including pregnant and nursing women, to enjoy it with peace of mind. This "Caffeine-Free Cafe Latte" is confidently recommended to meet the growing demand for decaffeinated coffee, which is attracting attention as a new way to enjoy coffee.
**■ Kasuya's Comment**
Since I became involved with chilled products in 2022, I have constantly thought about creating a caffeine-free product. I am delighted that it has finally taken shape and can be delivered to everyone in Japan. Caffeine-free products are often thought to have limitations in taste, but this product is certainly not like that. We made no compromises on taste, achieving a truly delicious cafe latte. I am confident that those who are sensitive to caffeine or wish to reduce their intake will be satisfied. Please try it once.
**"FAMIMA CAFÉ" Caffeine-Free Chilled Cup Coffee**
**[Product Name]** Caffeine-Free Cafe Latte
**[Price]** 212 yen (228 yen including tax)
**[Release Date]** April 28, 2026 (Tuesday)
**[Release Region]** Nationwide
**[Content]** This product was jointly developed with Tetsu Kasuya, the "World Champion Barista." Using 100% Colombian beans and the Mountain Water Process, caffeine is removed while retaining the original coffee flavor. It features a balance of aroma, sweetness, and acidity.
※Images are for illustration purposes only.
※For products subject to reduced tax rates, the tax-included price is displayed with 8% consumption tax.
※Availability may vary by store.