Peter Pan Inc. Renews Its Brand.
Marking its 2nd anniversary, HR startup Peter Pan Inc. has redefined its Mission, Vision, and Values (MVV) and revamped its overall brand identity, adopting the concept 'I PLAY, I FLOW' to agilely tackle industry dilemmas.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 18:00
- 🔍 Collected: April 6, 2026 at 09:01
- 🤖 AI Analyzed: April 21, 2026 at 03:03 (354h 2m after Collected)
On April 5, 2026, Peter Pan Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Motoki Kasai; hereinafter 'Peter Pan') is renewing its entire brand, including its logo, website, and various creative assets, in conjunction with the redefinition of its Mission, Vision, and Values (MVV).
Two years since our founding. Following rapid business growth and organizational expansion, this is a "redefinition of our philosophy" to advance to the next stage.
Background of the Rebranding
"To agilely overcome heavy challenges"
As our business has expanded, it has become clearer that many dilemmas exist within the human resources industry.
Our stance is not to "face them heavily," but rather to "agilely hack them."
We have redefined our MVV this time to make this philosophy clear.
New MVV (Mission / Vision / Value)
Mission
To be at the forefront of the "indispensable" in the world
Vision
Transforming the dilemmas of the HR industry
Value
To be in Peter Pan Syndrome
- Ignite your playfulness
- It's a piece of cake
- Natural professionalism
- Ten people, ten protagonists
- Thank you
- Be a team builder
- Hack the dilemma
Brand Concept
"I PLAY, I FLOW"
The more I play, the more I change
This concept is the core of this rebranding.
PLAY = Play, flexible thinking, lightness
FLOW = Change, evolution, state transition
By playing, conceiving ideas, and moving agilely, we aim to be an organization that generates change.
Visual Concept
"Inversion" and "Floating"
■ Inversion
Turning the structure of the world upside down
= Redefining common sense
Inspired by the letter 'P', we created a motif that changes into a '1' when rotated,
expressing our intention to "become the forefront (=number 1) of an indispensable existence."
■ Floating
Release from gravity
= Becoming free from constraints
We are expressing simultaneously:
- The change in our own state (internal)
- The transformation of the world (external)
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Two years since our founding. Following rapid business growth and organizational expansion, this is a "redefinition of our philosophy" to advance to the next stage.
Background of the Rebranding
"To agilely overcome heavy challenges"
As our business has expanded, it has become clearer that many dilemmas exist within the human resources industry.
Our stance is not to "face them heavily," but rather to "agilely hack them."
We have redefined our MVV this time to make this philosophy clear.
New MVV (Mission / Vision / Value)
Mission
To be at the forefront of the "indispensable" in the world
Vision
Transforming the dilemmas of the HR industry
Value
To be in Peter Pan Syndrome
- Ignite your playfulness
- It's a piece of cake
- Natural professionalism
- Ten people, ten protagonists
- Thank you
- Be a team builder
- Hack the dilemma
Brand Concept
"I PLAY, I FLOW"
The more I play, the more I change
This concept is the core of this rebranding.
PLAY = Play, flexible thinking, lightness
FLOW = Change, evolution, state transition
By playing, conceiving ideas, and moving agilely, we aim to be an organization that generates change.
Visual Concept
"Inversion" and "Floating"
■ Inversion
Turning the structure of the world upside down
= Redefining common sense
Inspired by the letter 'P', we created a motif that changes into a '1' when rotated,
expressing our intention to "become the forefront (=number 1) of an indispensable existence."
■ Floating
Release from gravity
= Becoming free from constraints
We are expressing simultaneously:
- The change in our own state (internal)
- The transformation of the world (external)
[Text cuts off in original document]