10 Years with 637 Mothers: 73% Want to Work More, Highlighting Barriers to Continued Employment / peekaboo Inc. (Hiroshima)

peekaboo Inc. (Head Office: Hiroshima City, Hiroshima Prefecture, Yasunaka Ward, Yagi, President and CEO: Yoshiko Komura) has published and released the report "10 YEARS OF PRACTICE DESIGN FOR CONTINUITY" on June 30, 2026, commemorating its 10th anniversary. This report summarizes the employment challenges faced by the child-rearing generation and offers recommendations for the future society.

▶ 10th Anniversary Special Site & Report Download:

https://www.peekaboo.co.jp/10th-anniversary/

▶ Work Style Diagnostic Tool (Free):

https://www.peekaboo.co.jp/work-style-check/

["True Reasons for Turnover" Revealed Over 10 Years]

Our company opened Hiroshima City's first company-sponsored daycare center (free tuition) with an adjacent office in June 2016. By integrating childcare, staffing, office operations, and career support, we created an environment where mothers raising children could continue working with peace of mind. As a result, over the past 10 years, a total of 637 mothers have been employed, achieving a high re-employment rate of 95.5%.

Through 10 years of practice, we have come to understand that "the desire to work is not stopped by individual will, but by a lack of supportive structures for continuation." In many workplaces, differences in family circumstances have been treated as individual "issues" and turnover has been deemed "personal responsibility." This report was published to share this invisible barrier with society as a whole and to propose solutions.

[Real Data Supporting Our Recommendations]

A survey of 101 of our staff members reveals the harsh realities after childbirth in numbers:

- Work style changed due to childbirth: 94% - Working hours decreased postpartum: 79% - Easier to work with family cooperation: 60% - Want to work more if there were fewer constraints: 73%

What decreased postpartum was not ability, but available time. Expecting the same performance as before childbirth fails to adequately consider the circumstances. The data clearly shows that the barrier to continued employment is not a lack of motivation, but an underdeveloped environment.

[The Core of Our Recommendations: What is "Supportive Design for Continuation"?]

This report categorizes the factors leading to turnover into a three-tiered structure: family, workplace, and society. Of particular note is the "Four Family Environment Types Diagnosis," derived from the degree of partner cooperation and the presence of relative support. Instead of uniform support, we propose specific measures for "supportive design for continuation" that companies and society should implement, prioritizing and approaching support tailored to individual circumstances.

▶ Work Style Diagnostic Tool (Free):

https://www.peekaboo.co.jp/work-style-check/

[Comment from President Yoshiko Komura]

Yoshiko Komura, President and CEO of peekaboo Inc.

Until now, continuing to work has often been left to "individual mothers' efforts" or "strong willpower." However, the most important lesson we have learned from 10 years of practice is that the desire to work is never stopped by a lack of personal will, but by a "lack of supportive design for continuation."

Systems that allow people to continue working while raising children should not be special considerations, but the "standard" required for the future society. We hope this proposal will serve as a catalyst for dialogue to build a "society that supports continuation" together.

[Inquiries Regarding Interviews with President Yoshiko Komura]

President Komura is currently based in the UAE (United Arab Emirates), her place of residence, but will be speaking at the "Special Job Consultation Fair to Find My Own Way of Working" to be held in Hiroshima City on July 13, 2026, during her visit to Japan. This will be an opportunity to directly convey the contents of this report.

As the President is scheduled to depart for the UAE on July 14th, she will not be returning to Japan until next year. Those wishing to conduct interviews are kindly requested to contact us by the deadline below.

- If you wish to conduct an interview on a different date before July 13 (online interviews are also possible).

- If you wish to conduct an individual interview outside of the seminar hours on July 13.

We will arrange separate times for both cases. If you are interested, please contact the inquiry contact below in advance.

[10th Anniversary Report Overview]

Title: peekaboo 10th Anniversary Report "10 YEARS OF PRACTICE DESIGN FOR CONTINUITY"

Content: Turning Points for Continuation, Four Family Environment Types Diagnosis, Practice and Systems, Value and Recommendations from 10 Years

Release Date: June 30, 2026

Special Site: https://www.peekaboo.co.jp/10th-anniversary/

Diagnostic Tool: https://www.peekaboo.co.jp/work-style-check/

[Company Profile]

Company Name: peekaboo Inc.

Location: 1-20-12 Yagi, Asaminami-ku, Hiroshima City, Hiroshima Prefecture, Seserra Garden 1F

President and CEO: Yoshiko Komura

Established: January 5, 2017 (Office opened June 2016)

Business Activities: Web writing, corporate outsourcing, media, MEO, career support, franchise, daycare operation

Number of Staff: 183 (including 53 contract staff) *As of June 2026

Awards: 2022 Cabinet Office Minister's Award for Special Women's Challenges (Special Division)

Homepage: https://www.peekaboo.co.jp/

[Inquiries Regarding This Matter]

peekaboo Inc. Public Relations: Natsumi Tanaka

Tel: 080-6345-2881 Mail: n-tanaka@peekaboo.co.jp

Reception Hours: Monday - Friday, 9:00 - 17:00 (Excluding Saturdays, Sundays, and holidays)