[Ministry of the Environment] Selected for the Reiwa 8 National Park Moving Experience Creation Project
PCO Inc.'s proposed tour, 'Journey through Earth's Memory: Tateyama Sanctuary', was selected for the Ministry of the Environment's Reiwa 8 project, promoting regenerative tourism for MICE participants.
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- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 10:51 (20 min after Collected)
PCO Inc. applied for the Ministry of the Environment's Reiwa 8 (2026) 'Project for Creating Moving Experiences in National Parks', and our proposed 'Journey through Earth's Memory: Tateyama Sanctuary' has been selected. There were 27 applications from across the country, and after screening, 7 projects were selected. This is the first time a project from the Chubu Sangaku National Park (Toyama Prefecture side) has been selected.
(Ministry of the Environment Selection Results Page: https://www.env.go.jp/press/press_03908.html)
■ Project Background
Based on interpretation plans in each national park, the value of this project lies in providing 'an unforgettable, unique, moving experience by understanding the condensed story of diverse natural landscapes, life, culture, and history'. Through this, the project aims to contribute to the inbound targets of the Tourism Nation Promotion Basic Plan, promote a virtuous cycle of nature conservation and utilization, and provide national park users with moving and educational experiences that bring about changes in awareness and behavior.
■ Product Features
Disseminating the globally rare natural environment of Tateyama, including the southernmost glaciers on earth and volcanoes, from an academic perspective
Reconstructing the history of mountain worship, folk culture, and modern-day life into attractive experiential content
Designed as a travel product that does not cause overtourism by targeting MICE participants
Realizing 'regenerative tourism' by allocating 10% of the tour sales to environmental conservation
■ Product Overview
In the tour created through this project, participants can stand on a glacier with Mr. Hajime Iida (Curator, Tateyama Caldera Sabo Museum, Toyama Prefecture), the discoverer of Japan's first glacier, and cast their thoughts back to the earth hundreds of millions of years ago. Additionally, we will construct an unparalleled story that connects people's lives and feelings, such as the threat of volcanoes seen in the Tateyama Caldera and Jigokudani, and the mountain worship born against the backdrop of overwhelming nature.
By setting the target to the MICE* industry, we ensure solid customer attraction up to two or three years in advance. While avoiding overtourism, approaching an industry with high dissemination power domestically and internationally will contribute to improving the recognition of Japan's attractive national parks.
Furthermore, as a model of 'regenerative tourism' that allocates 10% of tour sales to environmental conservation, we will promote a 'virtuous cycle of protection and utilization' connecting to the future of national parks.
*MICE is an acronym for Meetings (corporate meetings), Incentive Travel (reward/training trips by companies), Conventions (international conferences held by international organizations, academic societies, etc.), and Exhibitions/Events, and is a collective term for business events expected to gather large audiences and facilitate exchange.
■ Company Profile
For over 20 years, PCO Inc. has accumulated achievements in the MICE field, including conference management, as a Professional Congress Organizer based in local cities. We develop and operate our own systems to streamline convention management, in addition to planning and managing conventions that leverage the charm of host locations, creative production, and PR promotion. Furthermore, utilizing the knowledge gained from experience, we are developing diversified businesses in line with changes in regions and society, such as DMC business in rural areas, continually creating new value.
Department in Charge: DMC Promotion Office
Japan New Destinations is a brand born from the desire to rediscover the charms of Japan, including Toyama and the Hokuriku region, from PCO's unique perspective and convey them to the world. The purpose is to shine a light on rural areas where recognition and customer attraction capabilities are not yet sufficient, creating value as 'New Destinations'.
[Inquiries]
PCO Inc. DMC Promotion Office
[Toyama Head Office] 2-25 Sakurabashidori, Toyama City, Toyama 930-0004 TEL: 076-471-0744
[Tokyo Branch] KDX Kasuga Bldg. 9F, 1-15-15 Nishikata, Bunkyo-ku, Tokyo 113-0024 TEL: 03-5615-8663
Contact: Yahata, Aoyama (Toyama Head Office) Mail: info@jnd-dmc.jp
Please note that some details may change depending on future development status and coordination with relevant organizations.
(Ministry of the Environment Selection Results Page: https://www.env.go.jp/press/press_03908.html)
■ Project Background
Based on interpretation plans in each national park, the value of this project lies in providing 'an unforgettable, unique, moving experience by understanding the condensed story of diverse natural landscapes, life, culture, and history'. Through this, the project aims to contribute to the inbound targets of the Tourism Nation Promotion Basic Plan, promote a virtuous cycle of nature conservation and utilization, and provide national park users with moving and educational experiences that bring about changes in awareness and behavior.
■ Product Features
Disseminating the globally rare natural environment of Tateyama, including the southernmost glaciers on earth and volcanoes, from an academic perspective
Reconstructing the history of mountain worship, folk culture, and modern-day life into attractive experiential content
Designed as a travel product that does not cause overtourism by targeting MICE participants
Realizing 'regenerative tourism' by allocating 10% of the tour sales to environmental conservation
■ Product Overview
In the tour created through this project, participants can stand on a glacier with Mr. Hajime Iida (Curator, Tateyama Caldera Sabo Museum, Toyama Prefecture), the discoverer of Japan's first glacier, and cast their thoughts back to the earth hundreds of millions of years ago. Additionally, we will construct an unparalleled story that connects people's lives and feelings, such as the threat of volcanoes seen in the Tateyama Caldera and Jigokudani, and the mountain worship born against the backdrop of overwhelming nature.
By setting the target to the MICE* industry, we ensure solid customer attraction up to two or three years in advance. While avoiding overtourism, approaching an industry with high dissemination power domestically and internationally will contribute to improving the recognition of Japan's attractive national parks.
Furthermore, as a model of 'regenerative tourism' that allocates 10% of tour sales to environmental conservation, we will promote a 'virtuous cycle of protection and utilization' connecting to the future of national parks.
*MICE is an acronym for Meetings (corporate meetings), Incentive Travel (reward/training trips by companies), Conventions (international conferences held by international organizations, academic societies, etc.), and Exhibitions/Events, and is a collective term for business events expected to gather large audiences and facilitate exchange.
■ Company Profile
For over 20 years, PCO Inc. has accumulated achievements in the MICE field, including conference management, as a Professional Congress Organizer based in local cities. We develop and operate our own systems to streamline convention management, in addition to planning and managing conventions that leverage the charm of host locations, creative production, and PR promotion. Furthermore, utilizing the knowledge gained from experience, we are developing diversified businesses in line with changes in regions and society, such as DMC business in rural areas, continually creating new value.
Department in Charge: DMC Promotion Office
Japan New Destinations is a brand born from the desire to rediscover the charms of Japan, including Toyama and the Hokuriku region, from PCO's unique perspective and convey them to the world. The purpose is to shine a light on rural areas where recognition and customer attraction capabilities are not yet sufficient, creating value as 'New Destinations'.
[Inquiries]
PCO Inc. DMC Promotion Office
[Toyama Head Office] 2-25 Sakurabashidori, Toyama City, Toyama 930-0004 TEL: 076-471-0744
[Tokyo Branch] KDX Kasuga Bldg. 9F, 1-15-15 Nishikata, Bunkyo-ku, Tokyo 113-0024 TEL: 03-5615-8663
Contact: Yahata, Aoyama (Toyama Head Office) Mail: info@jnd-dmc.jp
Please note that some details may change depending on future development status and coordination with relevant organizations.