Connecting LINE and AR Tourism Maps to Create Engaged Populations! 'AR Maps' Now Available as a LINE Mini App

palan Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Eiji Saito) has launched its AR tourism map service 'AR Maps' as a LINE Mini App. Concurrently, the company has also started offering a tourism promotion support package that combines AR experiences with LINE Official Accounts.

This enables local governments and tourism businesses to provide AR-powered sightseeing experiences within the LINE app. By creating continuous touchpoints through LINE Official Accounts, they can nurture one-time visitors into 'regional fans,' thereby fostering a connected population that maintains ties with the area.

AR Maps page: https://webar-editor.styly.cc/about_ar_maps

## What You Can Do with AR Maps × LINE Mini App

AR Maps is an innovative tourism map service that displays AR spots on a map, featuring stamp-rally-style quest functions and multilingual support. The new LINE Mini App integration enables the following:

- **AR Tourism Experience Within the LINE App** — No need to download a dedicated app; users can access AR Maps from the Mini App tab within LINE and experience AR-powered sightseeing.
- **Acquire 'Regional Fans' by Linking with LINE Friend Addition** — The AR experience can incorporate a flow to add the LINE Official Account as a friend, allowing for natural friend acquisition through the tourism experience. This builds a lasting relationship with the region, turning a one-time visit into a fan connection.
- **Continuous Engagement via Service Messages** — Quest (stamp rally) completion notifications and event information can be automatically sent from the LINE Official Account, nurturing users into a 'connected population' that maintains contact with the region even after the experience.
- **Accumulation and Analysis of Tourism Data** — By combining AR Maps' heatmap function with LINE user data, tourist behavior data can be accumulated and visualized with higher precision.

## Expected Usage Packages

The integration of AR Maps × LINE Mini App is expected to be offered in the following packages:

### Tourism Circulation Package

Targeted at local governments and tourism associations, this package deploys regional circulation initiatives using AR spots on LINE. Simply scanning a QR code starts the AR experience, and the quest function enables stamp rallies. Through the experience, users are acquired as friends of the LINE Official Account, which can then be used for announcing future tourism initiatives, distributing coupons, and continuously attracting visitors to local events. This package is designed to cultivate a 'connected population' that continues to support the region, starting from a single tourism experience.

### MaaS Integration Package

In collaboration with transportation operators and travel agencies, this package provides circulation plans combining mobility and AR experiences. By offering it as a LINE Mini App, it has high affinity with MaaS (Mobility as a Service) platforms, seamlessly connecting transportation guidance to AR experiences within LINE.

## Background of LINE Mini App Support

In 2026, the 'Mini App Tab' was released within the LINE app, significantly expanding the LINE Mini App ecosystem. This change from the previous 'Wallet Tab' has created an environment where users can more easily discover and use various services within LINE.

AR Maps has always leveraged the convenience of WebAR, which requires no app download. By supporting LINE Mini Apps, it now gains access to LINE's user base of over 100 million monthly active users in Japan. For local governments and tourism businesses, being able to offer AR experiences on LINE, an app already used by residents and tourists, significantly lowers the barrier to adoption.

## About AR Maps

'AR Maps' is an AR map tool that creates new tourist destinations and new value by fusing existing resources with new digital technologies, realizing unique tourism experiences.

It is primarily adopted by local governments and tourism associations.

Introduction page: https://webar-editor.styly.cc/about_ar_maps

AR Maps Use Cases: https://webar-editor.styly.cc/cases?q%5Bcase_tags_id_eq%5D=47

Contact: https://share.hsforms.com/1GFwoZRP2RwStbDOaWpi3Ygcf5pm

## About palan Inc.

Under the mission of 'Combining reality and digital to create a new society,' palan Inc. provides platforms that solve marketing and tourism challenges using AR, such as the no-code WebAR creation service 'STYLY WebAR (formerly palanAR)' and the innovative tourism map 'AR Maps.' The company has been developing WebAR technology since around 2017, when there were few domestic examples, and provides AR services and development to a wide range of industries, including local governments, the entertainment industry, and the promotion industry.

In 2025, the company agreed to a management integration with STYLY Inc. to accelerate the social implementation of XR technology. Leveraging the strengths of both companies, it aims to become a comprehensive XR platform originating from Japan, catering to diverse needs in corporate, government, tourism, and entertainment sectors, from easily accessible WebAR experiences on smartphones and tablets to AI-powered smart glasses experiences and LBE (Location-Based Entertainment) using head-mounted displays.

*STYLY will acquire all shares of palan, with the management integration scheduled to be completed within the fiscal year 2026.