Strengthening Growth Support for New Businesses, Brands, and Startups: PAC Launches Integrated Consulting from Product Planning to Sales Strategy
PA Communication has launched a consulting service that bridges the gap between Merchandising (MD) and Marketing/PR strategies to drive sustainable growth for new brands and startups.
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- 📰 Published: April 28, 2026 at 00:00
- 🔍 Collected: April 27, 2026 at 15:32
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PA Communication (Headquarters: Shibuya-ku, Tokyo; CEO: Ken Sohara; hereinafter PAC), aiming to support the growth of new businesses, brand launches, and startup companies, has launched a consulting service that designs 'selling and presentation' strategies in conjunction with MD (merchandising).
This service provides consistent support from core brand design—defining 'to whom and what to convey, and how to be chosen'—to marketing, PR, and sales strategies.
Background of Service Launch
In recent years, the importance of strategic design viewing the entire business rather than isolated marketing measures has increased for new businesses and brand launches. On the other hand, many companies struggle with issues such as 'having products but no defined way to sell,' 'having branding and creative work done but no link to sales,' or 'wanting to execute PR or influencer campaigns but not knowing how to get picked up.'
These issues are often rooted in the disconnect between product design (MD) and communication design (marketing/PR), as well as a lack of expertise and networks.
Through providing IMC (Integrated Marketing Communication) and PR support for many clients centered in the lifestyle sector, PAC has accumulated the insight that integrating 'what to sell (MD)' and 'how to convey it (communication)' is the key to brand growth.
Based on this insight, we are launching a consulting service that provides support from more upstream strategic design.
Service Overview
This service provides integrated strategic design in the following areas:
- Target Design (To whom to deliver)
- Brand Concept/Story Design (How to convey)
- Marketing Strategy (SNS / Advertising / SEO)
- PR/Publicity Strategy and Sales Funnel Design (How to be chosen)
A key feature is working alongside clients from strategic design to execution according to their business phase and challenges.
Main Target Clients
- Companies considering new business launches
- Companies planning brand launches
- Startups
- Companies wishing to review the selling and presentation of existing businesses (rebranding)
Service Features
1. Integrated Design of MD and Communication
We support the entire business design without separating 'sellable product design' and 'effective communication.'
2. Verbalization and Structuring the Reason to be Chosen
Clarify to whom, what, and how to convey, and design the reasons for customers to choose you.
3. End-to-End Support from Strategy to Execution
When necessary, we stay with you not just for strategy design but also for the execution of PR and marketing measures. (*Execution is a separate cost)
Through this service, PAC will strengthen its role as a strategic partner supporting business and brand growth. We will continue to contribute to the sustainable growth of companies and brands through communication design that integrates 'selling' and 'presentation.'
Case Studies
■ Stylem Osaka Takisada "Imabari Kinsei"
Entering the 8th month as a brand strategy partner. The consulting support for 'selling and presentation' strategies linked with MD has produced significant results and is highly valued by Stylem. In EC, results were achieved by strengthening product storytelling for gift demand. For physical stores, strategy for 'self-purchase' was strengthened by breaking down marketing demand, and the SS season product design corresponds to the prolonged summer. EC Sales: Reached all-time high (166% YoY). Store Sales: Reached record highs, overturning predictions for months that were annually difficult (approx. 2x YoY). This is the result of the team's effort over the past 8 months, not a coincidence.
■ Maruman Co., Ltd.
Supported Maruman, a stationery manufacturer founded over 100 years ago, in 'organizing mid-to-long-term corporate missions' and 'redefining the value of paper in the digital age.' We storified brand philosophies and strengthened exposure beyond products. Specifically, we produced a proof-of-concept experiment with university professors showing that 'paper enhances creativity.' Based on these facts, we gained media coverage through press releases. Furthermore, we produced a 'FACT BOOK' covering social conditions and industry trends to unify information recognition within the company, creating a system usable not only for PR but also for sales activities. We are developing comprehensive consulting that enhances the brand's social significance and reliability.
This service provides consistent support from core brand design—defining 'to whom and what to convey, and how to be chosen'—to marketing, PR, and sales strategies.
Background of Service Launch
In recent years, the importance of strategic design viewing the entire business rather than isolated marketing measures has increased for new businesses and brand launches. On the other hand, many companies struggle with issues such as 'having products but no defined way to sell,' 'having branding and creative work done but no link to sales,' or 'wanting to execute PR or influencer campaigns but not knowing how to get picked up.'
These issues are often rooted in the disconnect between product design (MD) and communication design (marketing/PR), as well as a lack of expertise and networks.
Through providing IMC (Integrated Marketing Communication) and PR support for many clients centered in the lifestyle sector, PAC has accumulated the insight that integrating 'what to sell (MD)' and 'how to convey it (communication)' is the key to brand growth.
Based on this insight, we are launching a consulting service that provides support from more upstream strategic design.
Service Overview
This service provides integrated strategic design in the following areas:
- Target Design (To whom to deliver)
- Brand Concept/Story Design (How to convey)
- Marketing Strategy (SNS / Advertising / SEO)
- PR/Publicity Strategy and Sales Funnel Design (How to be chosen)
A key feature is working alongside clients from strategic design to execution according to their business phase and challenges.
Main Target Clients
- Companies considering new business launches
- Companies planning brand launches
- Startups
- Companies wishing to review the selling and presentation of existing businesses (rebranding)
Service Features
1. Integrated Design of MD and Communication
We support the entire business design without separating 'sellable product design' and 'effective communication.'
2. Verbalization and Structuring the Reason to be Chosen
Clarify to whom, what, and how to convey, and design the reasons for customers to choose you.
3. End-to-End Support from Strategy to Execution
When necessary, we stay with you not just for strategy design but also for the execution of PR and marketing measures. (*Execution is a separate cost)
Through this service, PAC will strengthen its role as a strategic partner supporting business and brand growth. We will continue to contribute to the sustainable growth of companies and brands through communication design that integrates 'selling' and 'presentation.'
Case Studies
■ Stylem Osaka Takisada "Imabari Kinsei"
Entering the 8th month as a brand strategy partner. The consulting support for 'selling and presentation' strategies linked with MD has produced significant results and is highly valued by Stylem. In EC, results were achieved by strengthening product storytelling for gift demand. For physical stores, strategy for 'self-purchase' was strengthened by breaking down marketing demand, and the SS season product design corresponds to the prolonged summer. EC Sales: Reached all-time high (166% YoY). Store Sales: Reached record highs, overturning predictions for months that were annually difficult (approx. 2x YoY). This is the result of the team's effort over the past 8 months, not a coincidence.
■ Maruman Co., Ltd.
Supported Maruman, a stationery manufacturer founded over 100 years ago, in 'organizing mid-to-long-term corporate missions' and 'redefining the value of paper in the digital age.' We storified brand philosophies and strengthened exposure beyond products. Specifically, we produced a proof-of-concept experiment with university professors showing that 'paper enhances creativity.' Based on these facts, we gained media coverage through press releases. Furthermore, we produced a 'FACT BOOK' covering social conditions and industry trends to unify information recognition within the company, creating a system usable not only for PR but also for sales activities. We are developing comprehensive consulting that enhances the brand's social significance and reliability.