Experience 'Clean Junkie' Food from Shinshu Suzaka: 'SORGAM' Brand Launch and Party Announced
Suzaka no Kurashi and P.O.S.T studio are launching 'SORGAM,' a new food brand using sorghum from Suzaka, Nagano. A launch event will be held at Ginza NAGANO in May 2026, featuring craft beer, chips, and cookies that combine health consciousness with a satisfying 'junkie' feel.
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- 📰 Published: April 26, 2026 at 00:40
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Suzaka no Kurashi Co., Ltd. (Headquarters: Suzaka, Nagano), a company dedicated to revitalizing Suzaka through sorghum cultivation, and P.O.S.T studio inc. (Headquarters: Meguro, Tokyo), a creative studio aiming for a sustainable world through food, will hold a launch event at Ginza NAGANO on May 8 (Fri) and 9 (Sat), 2026, to celebrate the birth of the new food brand 'SORGAM series' using Shinshu-grown sorghum.
The SORGAM series values healthy ideals such as organic and plant-based ingredients but refuses to be restricted by stoicism. The goal is to create foods that can be enjoyed casually in daily life, appealing to those who care for their bodies but crave a 'junkie' satisfaction—a concept dubbed 'Clean Junkie.'
[Event Highlights] Modern Mexican × SORGAM
This launch will offer a sensory experience themed 'Modern Mexican,' incorporating techniques that highlight ingredients like grains.
- SORGAM Beer: A craft beer leveraging the characteristic toastiness and crisp finish of sorghum.
- SORGAM Chips: Non-fried chips developed through repeated prototyping for a crispy texture.
- SORGAM Cookies: Rich, shortbread-style cookies perfect for satisfying light hunger.
- Special Food: A limited menu featuring sorghum tacos and Suzaka ingredients by Chef Hiroki Takakata.
- Experience: Minimalist space design evoking the texture of 'earth,' accompanied by modern Mexican DJ sounds and a sorghum-dyed cloth exhibition.
[Event Overview]
Name: SORGAM | launch party
Dates:
May 8, 2026 (Fri) 13:00-18:00 (13:00- Press Conference / 16:00- Kaku-uchi Stand)
May 9, 2026 (Sat) 13:00-18:00 (Kaku-uchi Stand)
Venue: Ginza NAGANO 2F Event Space
Organizers: P.O.S.T studio inc. / Suzaka no Kurashi
[Product Lineup]
SORGAM Chips:
Made with sorghum grains and sorghum bran flour, these chips feature a powerful, crunchy texture. Available in two flavors: simple salt and a mixed spice blend of garlic, oregano, and cumin. Using red sorghum bran flour, which contains 25 times the polyphenols of rice flour, the chips offer a light yet deep savory flavor that expands with every bite.
Partner / PARADI (Kinosaki, Hyogo)
SORGAM Cookies:
Baked with rice flour and red sorghum bran flour rich in polyphenols and fiber, resulting in a gentle, crumbly texture. The subtle grain-derived sweetness makes them perfect for children's snacks or energy boosts during work. Gluten-free.
Partner / TONE (Komazawa, Tokyo)
SORGAM Beer:
Characterized by the subtle sweetness of red sorghum and a light, crisp aftertaste. Pairs perfectly with staples like pizza, bread, meat dishes, and fried foods.
Partner / Hobo Brewing (Phantom Brewery)
[Future Developments]
Following the May launch, sales will begin on the official EC site. In June, the brand will exhibit at the 'Neighbors Food Market' in Shibuya and commence wholesale to restaurants. We aim to spread a sustainable food cycle nationwide starting from Shinshu Suzaka.
[Development Background] Clean food can be more casual.
While more people want to choose things that are good for their bodies, organic and alternative foods often seem too 'serious' or require 'strict management.' We believe health-conscious food can be more rough and fun.
The SORGAM series values healthy ideals such as organic and plant-based ingredients but refuses to be restricted by stoicism. The goal is to create foods that can be enjoyed casually in daily life, appealing to those who care for their bodies but crave a 'junkie' satisfaction—a concept dubbed 'Clean Junkie.'
[Event Highlights] Modern Mexican × SORGAM
This launch will offer a sensory experience themed 'Modern Mexican,' incorporating techniques that highlight ingredients like grains.
- SORGAM Beer: A craft beer leveraging the characteristic toastiness and crisp finish of sorghum.
- SORGAM Chips: Non-fried chips developed through repeated prototyping for a crispy texture.
- SORGAM Cookies: Rich, shortbread-style cookies perfect for satisfying light hunger.
- Special Food: A limited menu featuring sorghum tacos and Suzaka ingredients by Chef Hiroki Takakata.
- Experience: Minimalist space design evoking the texture of 'earth,' accompanied by modern Mexican DJ sounds and a sorghum-dyed cloth exhibition.
[Event Overview]
Name: SORGAM | launch party
Dates:
May 8, 2026 (Fri) 13:00-18:00 (13:00- Press Conference / 16:00- Kaku-uchi Stand)
May 9, 2026 (Sat) 13:00-18:00 (Kaku-uchi Stand)
Venue: Ginza NAGANO 2F Event Space
Organizers: P.O.S.T studio inc. / Suzaka no Kurashi
[Product Lineup]
SORGAM Chips:
Made with sorghum grains and sorghum bran flour, these chips feature a powerful, crunchy texture. Available in two flavors: simple salt and a mixed spice blend of garlic, oregano, and cumin. Using red sorghum bran flour, which contains 25 times the polyphenols of rice flour, the chips offer a light yet deep savory flavor that expands with every bite.
Partner / PARADI (Kinosaki, Hyogo)
SORGAM Cookies:
Baked with rice flour and red sorghum bran flour rich in polyphenols and fiber, resulting in a gentle, crumbly texture. The subtle grain-derived sweetness makes them perfect for children's snacks or energy boosts during work. Gluten-free.
Partner / TONE (Komazawa, Tokyo)
SORGAM Beer:
Characterized by the subtle sweetness of red sorghum and a light, crisp aftertaste. Pairs perfectly with staples like pizza, bread, meat dishes, and fried foods.
Partner / Hobo Brewing (Phantom Brewery)
[Future Developments]
Following the May launch, sales will begin on the official EC site. In June, the brand will exhibit at the 'Neighbors Food Market' in Shibuya and commence wholesale to restaurants. We aim to spread a sustainable food cycle nationwide starting from Shinshu Suzaka.
[Development Background] Clean food can be more casual.
While more people want to choose things that are good for their bodies, organic and alternative foods often seem too 'serious' or require 'strict management.' We believe health-conscious food can be more rough and fun.