ovgo Co., Ltd. Successfully Re-certified as B Corporation

ovgo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Risa Takagi), the company behind the 100% plant-based American bakery "ovgo Baker," announces it has successfully completed re-certification under the international B Corporation (B Corp) certification program, which evaluates companies' social and environmental impact.

B Corp is a global certification program administered by B Lab, a U.S.-based nonprofit organization. It comprehensively assesses a company's social and environmental performance across five areas: Governance, Workers, Community, Environment, and Customers.

ovgo first earned B Corp certification in 2022. This re-certification recognizes the company's ongoing improvements and efforts to generate positive social impact through its business activities.

Three years since initial certification: Reassessing impact alongside business growth

Guided by its corporate mission "to create a future where everyone can be kind, joyful, and enjoy delicious food," ovgo develops and sells 100% plant-based products.

Our goal extends beyond simply selling plant-based goods.

Driven by the vision of "creating a kind, joyful, and delicious world," we aim to build a sustainable future together with all stakeholders—including customers, employees, business partners, local communities, and the planet.

Since earning B Corp certification in 2022, ovgo has expanded its business through new store openings, product line enhancements, and collaborations with other companies and brands. At the same time, we have continuously focused not only on business growth but also on strengthening governance, creating inclusive workplaces where diverse talent can thrive, and building meaningful connections with local communities.

B Corp-recognized aspects of ovgo's corporate activities

In this re-certification, ovgo received particularly high scores in the "Community" and "Workers" categories.

At ovgo, we believe every cookie is connected to many people.

We have nurtured our brand by valuing relationships with everyone involved in our business—employees who support the brand daily, producers and partners who help create our products, customers who visit our stores, and local communities and collaboration partners.

To this end, we continue initiatives that foster an inclusive organization where people from diverse backgrounds can thrive, create growth opportunities for individuals, build lasting partnerships with suppliers, and strengthen ties with local communities.

In this evaluation, our efforts toward employees were recognized, along with our long-term partnerships with suppliers, engagement with local communities, and contributions to the local economy.

Our mission—"to create a future where everyone can be kind, joyful, and enjoy delicious food"—is not directed only at customers. We believe it must be practiced in all relationships involving our business: employees, partners, communities, and the future environment.

This re-certification reaffirmed that this philosophy is deeply embedded in our operations and consistently practiced as the company grows.

Making doing good the natural choice

From the beginning, ovgo has held close a core phrase:

"Doing Good Tastes So Good" —Doing good feels this good.

While awareness of environmental and social issues has grown in recent years, sustainable products and services are often seen as being for "the conscientious few."

ovgo aims to transcend this perception by making plant-based food an accessible and enjoyable choice for everyone.

All our products are 100% plant-based, yet we do not emphasize terms like "vegan" or "sustainable." Instead, we focus on taste, design, and brand experience.

What we want to deliver is an experience where people naturally think, "I want to eat this because it tastes good," or "I want to pick this up because it's cute," rather than choosing it solely for ethical reasons.

Beyond that experience lies the avoidance of animal ingredients, reduced environmental impact, and expanded food choices that everyone can enjoy together.

In other words, we aim not for "choosing something difficult for the planet," but for "choosing something I love—which turns out to be kind to people and the planet."

We envision a future where such choices become the norm.

Not "choosing sustainable," but "choosing because I love it."

Future outlook

Currently, ovgo is expanding domestically while also entering overseas markets.

As our business grows, we remain committed to our mission—"to create a future where everyone can be kind, joyful, and enjoy delicious food"—and strive to be a better company for all stakeholders: employees, customers, partners, and communities.

B Corp certification is not our end goal, but one of the benchmarks guiding our ongoing commitment.

Moving forward, ovgo will continue to deliver new food choices to more people by balancing business growth with positive social impact.

Company Overview

About ovgo Co., Ltd.

ovgo Co., Ltd. is a Socially Conscious Brand that addresses environmental and social challenges through food. The company name derives from the initials of "organic, vegan, gluten-free as options." It operates "ovgo Baker," a vegan bakery producing and selling baked goods made entirely from plant-based ingredients, primarily organic and domestically sourced. Currently, ovgo operates four stores in Tokyo, including locations in Nihombashi and Harajuku. In 2022, it became the first restaurant business in Japan to earn B Corp certification.