OUI Inc. (U-ink), a venture company founded by Keio University School of Medicine, is pleased to announce that its collaborative project with TBWA HAKUHODO, 'Smart Eye Camera', has won two Gold Awards at the 'Clio Health Awards 2026', an international advertising award that honors outstanding creativity in healthcare and medical fields.
About the Award This project is a collaborative effort between OUI Inc. and TBWA HAKUHODO to globally communicate the social value and potential of Smart Eye Camera through creative excellence. The 'Clio Health Awards' is a world-renowned international award derived from the 'Clio Awards'—one of the three major global advertising awards alongside Cannes Lions and The One Show—specifically evaluating innovation and outstanding creativity in healthcare, pharmaceuticals, and wellness.
Smart Eye Camera has won Gold in two categories: Innovation and Design!
This achievement follows a series of accolades, including being a finalist in the Pharma category at Cannes Lions 2025, winning Gold in the SDGs and Innovation categories at Mad Stars 2025, being a finalist in the Pharma & Medical category at London International Awards 2025, winning Silver and Bronze at ACC TOKYO CREATIVITY AWARDS, winning the Grand Prix and Bronze at Spikes Asia 2026, double Bronze wins at ADFEST 2026, a Bronze at the 2026 Clio Awards, five awards including the 'Best of Discipline' in Product Design at the 105th ADC Annual Awards, a Bronze at THE ONE SHOW 2026, and a Silver at D&AD Awards!
Award Details ■ Gold (Gold Award) ・Innovation — Physical Product Innovation ・Design — Product Design
Clio Health Awards:
https://clios.com/health/
TBWA HAKUHODO Press Release:
https://prtimes.jp/main/html/rd/p/000000254.000034082.html
Company Overview: OUI Inc. Company Name: OUI Inc. (OUI Corporation) URL: https://ouiinc.jp CEO: Eiso Shimizu Founded: July 15, 2016 Headquarters: DF Building 510, 2-2-8 Minami-Aoyama, Minato-ku, Tokyo Business: Development, commercialization, and consulting services for pharmaceuticals and medical devices based on physicians' ideas
OUI Inc. is a university-originated venture founded in July 2016 by an ophthalmologist from Keio University School of Medicine, with the mission of 'growing healthcare.' The company developed the Smart Eye Camera—a medical device that attaches to an iPhone—from scratch, completing it in about 1.5 years. The leading cause of blindness worldwide is cataracts. Although blindness from cataracts is largely preventable with timely treatment, it remains a social issue in developing countries. The Smart Eye Camera is a compact medical device that attaches to an iPhone, enabling eye examinations in areas without electricity, such as disaster zones or remote regions.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: TBWA HAKUHODO
- Products / services: Smart Eye Camera