Smart Eye Camera Wins 4 Awards, Including Bronze, at Global Advertising Award 'THE ONE SHOW 2026'
OUI Inc., a startup from Keio University School of Medicine, and TBWA HAKUHODO announced that their joint project 'Smart Eye Camera' won four awards at 'The One Show 2026'.
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- 📰 Published: May 21, 2026 at 03:39
- 🔍 Collected: May 20, 2026 at 19:02
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OUI Inc., a startup originating from Keio University School of Medicine, announced that the 'Smart Eye Camera' joint project by OUI Inc. and TBWA HAKUHODO has won awards in four categories, including a Bronze award in the IP & Product Design category, at the global advertising award 'The One Show 2026'.
About the Award
This project is a collaboration between OUI Inc. and TBWA HAKUHODO, aimed at communicating the social value and potential of the Smart Eye Camera to the world through the power of creativity.
This recognition follows a remarkable string of successes, including being selected as a finalist in the Pharma category at Cannes Lions 2025, winning Gold in the SDGs and Innovation categories at Mad Stars 2025, being a finalist in the Pharma & Medical category at the London International Awards 2025, winning Silver/Bronze at the ACC TOKYO CREATIVITY AWARDS, winning the Grand Prix/Bronze at Spikes Asia 2026, receiving a double Bronze at ADFEST 2026, winning Bronze at the 2026 Clio Awards, and taking home five awards including the 'Best of Discipline' in Product Design at the 105th NY ADC Annual Awards.
Award Details
■ Bronze Pencil
・IP & Product Design - Products for Good
■ Merit
・Design & Branding - Design for Good
・Health & Wellness – Products
・Health & Wellness - Innovation / Execution in Health & Wellness
About OUI Inc.
Company Name: OUI Inc.
CEO: Eisuke Shimizu
Established: July 15, 2016
Headquarters: 510 DF Building, 2-2-8 Minami-Aoyama, Minato-ku, Tokyo
Business Description: Development, commercialization, and consulting services for pharmaceuticals and medical devices based on physicians' ideas.
OUI Inc. is a university-originated venture established in July 2016 by ophthalmologists from Keio University School of Medicine, with a mission to 'grow medicine.' They developed the 'Smart Eye Camera,' an iPhone-attachment medical device that enables eye examinations, from scratch and completed it in about a year and a half.
Cataracts are the leading cause of blindness worldwide. Despite the high possibility of preventing blindness with timely treatment, cataract-induced blindness remains a social issue in developing countries. As the Smart Eye Camera is a compact medical device used by attaching it to an iPhone, it enables ophthalmic examinations anywhere, regardless of location, such as in areas without electricity or disaster zones.
About the Award
This project is a collaboration between OUI Inc. and TBWA HAKUHODO, aimed at communicating the social value and potential of the Smart Eye Camera to the world through the power of creativity.
This recognition follows a remarkable string of successes, including being selected as a finalist in the Pharma category at Cannes Lions 2025, winning Gold in the SDGs and Innovation categories at Mad Stars 2025, being a finalist in the Pharma & Medical category at the London International Awards 2025, winning Silver/Bronze at the ACC TOKYO CREATIVITY AWARDS, winning the Grand Prix/Bronze at Spikes Asia 2026, receiving a double Bronze at ADFEST 2026, winning Bronze at the 2026 Clio Awards, and taking home five awards including the 'Best of Discipline' in Product Design at the 105th NY ADC Annual Awards.
Award Details
■ Bronze Pencil
・IP & Product Design - Products for Good
■ Merit
・Design & Branding - Design for Good
・Health & Wellness – Products
・Health & Wellness - Innovation / Execution in Health & Wellness
About OUI Inc.
Company Name: OUI Inc.
CEO: Eisuke Shimizu
Established: July 15, 2016
Headquarters: 510 DF Building, 2-2-8 Minami-Aoyama, Minato-ku, Tokyo
Business Description: Development, commercialization, and consulting services for pharmaceuticals and medical devices based on physicians' ideas.
OUI Inc. is a university-originated venture established in July 2016 by ophthalmologists from Keio University School of Medicine, with a mission to 'grow medicine.' They developed the 'Smart Eye Camera,' an iPhone-attachment medical device that enables eye examinations, from scratch and completed it in about a year and a half.
Cataracts are the leading cause of blindness worldwide. Despite the high possibility of preventing blindness with timely treatment, cataract-induced blindness remains a social issue in developing countries. As the Smart Eye Camera is a compact medical device used by attaching it to an iPhone, it enables ophthalmic examinations anywhere, regardless of location, such as in areas without electricity or disaster zones.
FAQ
What is the main benefit of the Smart Eye Camera?
It is an iPhone-attachment device that is portable, enabling eye examinations anywhere, even in areas without electricity or disaster zones.
Why is this award significant?
It proves that medical technology recognized through creative power is a strong signal that social-impact products are accepted in the global market.
What is the mission of OUI Inc.?
To 'grow medicine' by developing medical devices based on physicians' ideas, aiming to bridge the gap in healthcare access.