Shibuya's Popular Queue-Worthy Restaurant Expands to Shimokitazawa!

The 5th branch of the popular Shibuya restaurant 'Seisei Club,' known for its long queues, opened on March 9, 2026, at 'Mikan Shimokita' (Setagaya-ku, Tokyo), a commercial facility directly connected to Shimokitazawa Station. Starting in early June 2026, the restaurant will introduce a new 'Paitan (white broth) soup.' To commemorate this, a limited-time campaign will offer the medicinal soup for 100 yen instead of 480 yen. This restaurant is a sister store to 'Shibuya Seisei Club,' which was featured on the TBS program 'Matsuko no Shiranai Sekai' on September 17, 2024, as a 'superb soup to finish with rice.' The Shibuya branch is famous for its long queues of customers seeking authentic Sichuan flavors, and now those same flavors can be enjoyed in Shimokitazawa. The Shimokitazawa branch blends with the local culture and fashion, proposing a new Malatang experience in an 'Authentic Sichuan x Neon Space.' The main feature of Seisei Club is its 'authentic' medicinal soup, which uses over 30 types of Chinese herbs and spices sourced directly from China. Beyond the numbing sensation of Sichuan pepper and the heat of chili, it pursues complex aromas and deep umami, gaining support mainly from female customers conscious of beauty and health. Furthermore, a new 'Paitan soup' will be introduced in early June 2026. It has a mellow, rich flavor that is easy to enjoy even for those who are not fond of the scent or spiciness of medicinal herbs. It offers a new option for those who have been interested in Malatang but were afraid to try it due to the heat. At Shimokitazawa Seisei Club, instead of set menus, customers can freely choose their toppings. There are 5 levels of spiciness for the soup. There are over 5 types of noodles, including wide vermicelli and corn noodles. With over 50 ingredients to choose from, the combinations are endless. Customers can customize their bowl based on their mood, such as 'lots of vegetables today,' 'extra meat,' or 'rice for a porridge-style finish.' The upcoming medicinal soup discount campaign aims to let more customers enjoy this 'freely selectable Malatang experience.' Mobile ordering is available via a QR code on the table, allowing customers to order easily with just their smartphone. Since ingredients and spiciness can be chosen intuitively, the system is safe even for first-time Malatang eaters. The smooth service during lunch hours has also been well-received by many customers. The interior features a lively space inspired by authentic Chinese street food stalls, combined with modern neon signs. The photogenic interior, perfect for social media, is gaining popularity, especially among the younger generation. With counter seats as the main feature and table seats available, the restaurant accommodates a wide range of scenes, from solo diners to groups.