“Sutehaji” Project Supports Avispa Fukuoka’s J.League Climate Action “Sports Positive Leagues” in the “Education” Category! Together, We Consider a Future Where Soccer Can No Longer Continue!

OSG Corporation (Headquarters: Kita-ku, Osaka; President and CEO: Keisuke Yamada; hereinafter “OSG Corporation”) conducted an SPL “Sutehaji” Environmental Experience Seminar for 140 participants from Avispa Fukuoka’s J.League top team, academy players, school students, staff, sponsors, local government officials, and fans, as part of its “Sutehaji” project.

Post-seminar surveys revealed significant shifts in awareness, with participants’ sense of personal responsibility toward environmental issues increasing up to threefold.

This initiative supports the “Education” category of “Sport Positive Leagues (SPL),” a framework that the J.League joined to quantify sustainability efforts through sports and clearly track progress and direction. The goal is to create a new model for environmental education through sports.

SPL “Sutehaji” Environmental Experience Seminar

- A total of 140 participants, including Avispa Fukuoka’s top and academy players, attended the environmental experience seminar.

The J.League, aiming to ensure a safe and sustainable planet for future generations to enjoy sports, became the first league in Asia to join SPL. All 60 J.League clubs are advancing this initiative. Among the 12 key climate action areas defined by SPL, “Education (ACTION10)” calls for implementing educational programs on environmental sustainability and climate change for all top players, academy players, club staff, and fans. To support this critical goal, OSG Corporation’s Sales Strategy Department Manager, Masahiro Moshu, served as the seminar instructor, delivering the session to Avispa Fukuoka’s entire top team, academy players, school students, staff, sponsors, local government representatives, and fans (140 participants in total). By having all stakeholders engage with the same content, the seminar created a shared platform for discussing challenges toward a sustainable future.

- Sharing knowledge on climate change issues

- Discussion among Avispa Fukuoka players

- J.League match cancellations due to climate change have increased 4.7-fold — considering a future where soccer can no longer continue

The SPL “Sutehaji” Environmental Experience Seminar focused on the theme of “a future where soccer can no longer continue.” The number of J.League match cancellations due to extreme weather events has increased 4.7 times compared to pre-2017 levels. The seminar also highlighted future risks, such as worsening heatwaves over the next 10–20 years making it difficult for middle-aged and older fans to attend stadium events, rising average temperatures in Japan over the next century, changes in World Athletics event schedules, and earlier marathon start times — all indicating that the sports world is being forced to adapt to a “boiling Earth.” Additionally, the seminar addressed marine plastic pollution, emphasizing the importance of everyday plastic waste reduction by allowing participants to touch actual plastic waste collected during beach cleanups.

- Confirming understanding of climate change issues

- After the seminar, players’ sense of personal responsibility increased threefold

Post-seminar surveys of Avispa Fukuoka players showed a clear shift toward personal engagement with environmental issues.

At the start of the seminar, most responses to four key questions fell into “interested” or “not sure.” After the seminar, the percentage of participants selecting “highly interested” significantly increased across all items, indicating a stronger sense of personal ownership over environmental challenges.

1) Awareness of “a future where children can no longer play soccer” doubled.

2) Understanding of the link between climate change and J.League match cancellations increased 2.6-fold.

3) Awareness of the environmental impact caused by J.League clubs hosting matches increased 2.3-fold.

4) Recognition of all 60 J.League clubs participating in SPL tripled.

- Academy players also participated in the SPL “Sutehaji” Environmental Experience Seminar

- Strong sense of personal responsibility expressed by Avispa Fukuoka academy players and school students

As part of this initiative, age-appropriate SPL “Sutehaji” Environmental Experience Seminars were conducted for the next generation — academy players and school students. When the “sense of personal responsibility index” was scored in post-seminar surveys, the average scores of academy players and school students exceeded the overall participant average.

Participants shared feedback such as, “At first, I thought this didn’t concern us,” and “We felt a strong sense of crisis about match cancellations and future heatwave predictions, and at the same time, we realized that we too can be voices for change.” This SPL “Education (ACTION10)” initiative successfully sparked strong interest among children in social issues like climate change.

- Group photo after the seminar

- Co-creation and collaboration with Avispa Fukuoka through the “Sutehaji” Project

OSG Corporation will continue its “Sutehaji” Project initiatives, collaborating with Avispa Fukuoka on SPL and social linkage (Sharen) activities to promote environmental awareness and drive behavioral change through the power of sports.

The “Sutehaji” Project

- About the “Sutehaji” Project

The “Sutehaji” Project is an initiative that promotes the idea that “disposable is embarrassing.” It encourages individuals, companies, local governments, organizations, educational institutions, and professional sports clubs to collectively raise awareness, take action, and drive behavioral change on social issues such as marine plastic pollution and disposable waste — through small daily actions and awareness, anywhere and anytime.

- As of June 1, 2026, 508 organizations have joined the project.

OSG Corporation “Sutehaji” Project Website

https://www.osg-nandemonet.co.jp/sustainability/sutehaji.html

- Company Overview

Company Name: OSG Corporation

Representative: President and CEO Keisuke Yamada

Capital: 610 million JPY

Listed Market: Tokyo Stock Exchange Standard Market (6757)

Headquarters: OSG Head Office Building, 1-26-3 Tenma, Kita-ku, Osaka 530-0043, Japan

Business: Development, manufacturing, and sales of lifestyle-integrated products centered on “health and environment”

URL: https://www.osg-nandemonet.co.jp/