Onono Village Holds Black Thunder Pop-Up Event in Mongolia; Approximately 18,000 Visitors to Booth, Approximately 33,000 Participate in Tasting Including In-Store
Key facts
- Onono Village Holds Black Thunder Pop-Up Event in Mongolia; Approximately 18,000 Visitors to Booth, Approximately 33,000 Participate in Tasting Including In-Store
- Onono Village held a pop-up event for Black Thunder in Ulaanbaatar, Mongolia. The event attracted approximately 18,000 visitors to the booth and approximately 33,000 participants in product tasting, successfully increasing brand awareness locally.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Onono Village held a pop-up event for Black Thunder in Ulaanbaatar, Mongolia. The event attracted approximately 18,000 visitors to the booth and approximately 33,000 participants in product tasting, successfully increasing brand awareness locally.
- Citation
- Onono Village Holds Black Thunder Pop-Up Event in Mongolia; Approximately 18,000 Visitors to Booth, Approximately 33,000 Participate in Tasting Including In-Store (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Onono Village held a pop-up event for Black Thunder in Ulaanbaatar, Mongolia. The event attracted approximately 18,000 visitors to the booth and approximately 33,000 participants in product tasting, successfully increasing brand awareness locally.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 10:00
- 🔍 Collected: June 10, 2026 at 10:40 (40 min after Published)
- 🤖 AI Analyzed: June 10, 2026 at 20:00 (9h 19m after Collected)
Onono Village (headquarters: Minato-ku, Tokyo; President: Ryusuke Ono; hereinafter 'Onono'), a subsidiary of Onono Corporation (headquarters: Minato-ku, Tokyo; President: Ryusuke Ono), planned and produced a pop-up event from Thursday, May 8 to Saturday, May 10, 2026, at the large commercial facility 'Zaisan Carrefour Sila' in Ulaanbaatar, Mongolia. The event aimed to increase awareness and trial of the popular Japanese chocolate confectionery 'Black Thunder'. During the event period, approximately 18,000 people visited the pop-up booth (total over 3 days). Additionally, a tasting corner was set up inside the 'Carrefour' supermarket within the commercial facility, and combined with the booth, approximately 33,000 people participated in the tasting. The event also featured a popular local influencer with 250,000 followers and PR BOX initiatives, generating significant反响 both online and offline.
■ Event Overview
This event was planned and produced by Onono Village with the aim of increasing awareness and trial of Black Thunder in the Mongolian market. The venue, 'Zaisan Carrefour Sila', is a large commercial facility with high customer attraction in Ulaanbaatar, allowing many visitors to experience the appeal of Black Thunder over the three days.
Event Name: Black Thunder Pop-Up Event in Mongolia
Duration: Thursday, May 8, 2026 - Saturday, May 10, 2026 (3 days) / 10:00 - 21:00
Venue: Zaisan Carrefour Sila (Ulaanbaatar, Mongolia)
Purpose: Increase awareness and trial of Black Thunder
Planning & Production: Onono Village (Onono Corporation Group)
Key Results: Approximately 18,000 booth visitors (total over 3 days) / Approximately 33,000 tasting participants (including in-store tasting at Carrefour)
■ Event Concept: '5 Senses'
The event was designed around the concept of '5 Senses' to allow visitors to experience the world of Black Thunder with all five senses. For sight, a giant wall made of 3,000 Black Thunder bars and booth design reflecting the brand's world were created. For touch, an interactive experience allowed visitors to take candy directly from the wall. For taste, large-scale tasting promotions were conducted both at the booth and inside Carrefour. For hearing, a Japan-themed DJ set and thunder sound effects inspired by the brand were arranged. (Note: The sense of smell was not implemented due to program constraints.)
■ Main Activities
Black Thunder Wall: A giant wall made of 3,000 Black Thunder bars was installed. Ten winning tickets were hidden inside the wall, and winners received a Black Thunder product assortment worth 150,000 Mongolian Tugrik. The mechanism where visitors could take candy from the wall by posting a story and mentioning on SNS was also well-received.
Cosplay Event: Black Thunder gifts were distributed to the first 50 children who visited in cosplay of Japanese anime characters. Many elementary school students visited in groups with classmates, creating a lively atmosphere.
DJ Performance: A DJ in cosplay performed a Japan-themed set for three days. Initially permitted for only one hour of sound per day, additional permission from the facility allowed music and microphone use throughout the entire event, significantly contributing to the venue's energy.
Tasting Promotion: Tastings were held simultaneously at the pop-up booth and inside Carrefour for three days. By providing samples in small portions, the reach was expanded, with approximately 33,000 people participating.
Carrefour In-Store Collaboration: Black Thunder TV commercials were exclusively broadcast on all in-store screens, and event announcements were made via in-store announcements every 30 minutes, aiming to increase brand awareness throughout the commercial facility.
■ Collaboration with Local Influencers
Onono Village provided one-stop production from casting influential Mongolian influencers to content creation and effect measurement, promoting brand awareness both online and offline.
The main influencer was Cami (@camierdn / 250,000 Instagram followers, over 1 million YouTube subscribers), who is immensely popular in Mongolia. Her Instagram Reel garnered 32,400 likes and 407 comments, with a maximum of 721,000 views. She liked the product so much that she voluntarily created one bonus Reel outside the contract. On the event day, Cami visited, attracting over 1,000 children, demonstrating overwhelming offline drawing power.
In addition, a total of 4 other influencer pairs were used to disseminate information via Instagram Reels, and PR BOXes were sent to 20 influencers (April 30 - May 4). Three of the recipients posted Instagram Stories from the event venue, and other influencers posted Stories before the event, contributing to advance publicity. As a result of these initiatives, the followers of the Black Thunder Mongolia official Instagram increased by 17% (May 1 - May 10).
■ About Onono Village – Producing Overseas Marketing for Japanese Brands
Onono Village (a subsidiary of Onono Corporation) is a general agency that produces marketing and promotion for Japanese brands in overseas markets. For this event, they handled everything from compliance with local regulations, one-stop service from influencer casting to content creation and effect measurement, negotiations with local commercial facilities and in-store promotion collaboration, to event planning, booth design, and on-site operation.
The Onono Corporation Group's business axis is 'Delivering the Good Things of Japan Correctly'. In Mongolia, it operates convenience stores 'ONONO' and exports and sells Japanese products through its local subsidiary. Onono Village leverages this distribution base to handle the marketing and promotion area for Japanese brands to meet overseas consumers.
■ Company Overview
Trade Name: Onono Corporation
Representative Director: Ryusuke Ono
Location: 〒108-0022 ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo
Business: B2B Consulting, Agency Business, Export Business
URL: https://ononocorp.com/
Trade Name: Onono Village
Representative Director: Ryusuke Ono
Location: 〒108-0022 ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo
Business: General Agency Business, Advertising Agency Business
■ Event Overview
This event was planned and produced by Onono Village with the aim of increasing awareness and trial of Black Thunder in the Mongolian market. The venue, 'Zaisan Carrefour Sila', is a large commercial facility with high customer attraction in Ulaanbaatar, allowing many visitors to experience the appeal of Black Thunder over the three days.
Event Name: Black Thunder Pop-Up Event in Mongolia
Duration: Thursday, May 8, 2026 - Saturday, May 10, 2026 (3 days) / 10:00 - 21:00
Venue: Zaisan Carrefour Sila (Ulaanbaatar, Mongolia)
Purpose: Increase awareness and trial of Black Thunder
Planning & Production: Onono Village (Onono Corporation Group)
Key Results: Approximately 18,000 booth visitors (total over 3 days) / Approximately 33,000 tasting participants (including in-store tasting at Carrefour)
■ Event Concept: '5 Senses'
The event was designed around the concept of '5 Senses' to allow visitors to experience the world of Black Thunder with all five senses. For sight, a giant wall made of 3,000 Black Thunder bars and booth design reflecting the brand's world were created. For touch, an interactive experience allowed visitors to take candy directly from the wall. For taste, large-scale tasting promotions were conducted both at the booth and inside Carrefour. For hearing, a Japan-themed DJ set and thunder sound effects inspired by the brand were arranged. (Note: The sense of smell was not implemented due to program constraints.)
■ Main Activities
Black Thunder Wall: A giant wall made of 3,000 Black Thunder bars was installed. Ten winning tickets were hidden inside the wall, and winners received a Black Thunder product assortment worth 150,000 Mongolian Tugrik. The mechanism where visitors could take candy from the wall by posting a story and mentioning on SNS was also well-received.
Cosplay Event: Black Thunder gifts were distributed to the first 50 children who visited in cosplay of Japanese anime characters. Many elementary school students visited in groups with classmates, creating a lively atmosphere.
DJ Performance: A DJ in cosplay performed a Japan-themed set for three days. Initially permitted for only one hour of sound per day, additional permission from the facility allowed music and microphone use throughout the entire event, significantly contributing to the venue's energy.
Tasting Promotion: Tastings were held simultaneously at the pop-up booth and inside Carrefour for three days. By providing samples in small portions, the reach was expanded, with approximately 33,000 people participating.
Carrefour In-Store Collaboration: Black Thunder TV commercials were exclusively broadcast on all in-store screens, and event announcements were made via in-store announcements every 30 minutes, aiming to increase brand awareness throughout the commercial facility.
■ Collaboration with Local Influencers
Onono Village provided one-stop production from casting influential Mongolian influencers to content creation and effect measurement, promoting brand awareness both online and offline.
The main influencer was Cami (@camierdn / 250,000 Instagram followers, over 1 million YouTube subscribers), who is immensely popular in Mongolia. Her Instagram Reel garnered 32,400 likes and 407 comments, with a maximum of 721,000 views. She liked the product so much that she voluntarily created one bonus Reel outside the contract. On the event day, Cami visited, attracting over 1,000 children, demonstrating overwhelming offline drawing power.
In addition, a total of 4 other influencer pairs were used to disseminate information via Instagram Reels, and PR BOXes were sent to 20 influencers (April 30 - May 4). Three of the recipients posted Instagram Stories from the event venue, and other influencers posted Stories before the event, contributing to advance publicity. As a result of these initiatives, the followers of the Black Thunder Mongolia official Instagram increased by 17% (May 1 - May 10).
■ About Onono Village – Producing Overseas Marketing for Japanese Brands
Onono Village (a subsidiary of Onono Corporation) is a general agency that produces marketing and promotion for Japanese brands in overseas markets. For this event, they handled everything from compliance with local regulations, one-stop service from influencer casting to content creation and effect measurement, negotiations with local commercial facilities and in-store promotion collaboration, to event planning, booth design, and on-site operation.
The Onono Corporation Group's business axis is 'Delivering the Good Things of Japan Correctly'. In Mongolia, it operates convenience stores 'ONONO' and exports and sells Japanese products through its local subsidiary. Onono Village leverages this distribution base to handle the marketing and promotion area for Japanese brands to meet overseas consumers.
■ Company Overview
Trade Name: Onono Corporation
Representative Director: Ryusuke Ono
Location: 〒108-0022 ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo
Business: B2B Consulting, Agency Business, Export Business
URL: https://ononocorp.com/
Trade Name: Onono Village
Representative Director: Ryusuke Ono
Location: 〒108-0022 ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo
Business: General Agency Business, Advertising Agency Business
FAQ
Who organized this event?
Onono Village, a subsidiary of Onono Corporation, planned and produced the event.
What were the main results of the event?
Approximately 18,000 booth visitors, 33,000 tasting participants, and a 17% increase in official Instagram followers.
Who was the main influencer used?
Cami, a popular influencer in Mongolia with 250,000 Instagram followers and over 1 million YouTube subscribers.