O o o Village Announces Sponsorship of YUKI FOOTBALL ACADEMY

O o o Village, a subsidiary of O o o Co po atio Inc. (head office: Minato-ku, Tokyo; Representative Director: Ryusuke Ono), announced that it will sponsor YUKI FOOTBALL ACADEMY, founded and operated by former professional football player Takeshi Okubo. YUKI FOOTBALL ACADEMY is a football academy established by former professional player Takeshi Okubo in Bangkok, Thailand, in August 2020. In April 2023, it opened a Japanese school in the Sennan area of Miyagi Prefecture and began full-scale coaching for local children. The academy was launched in a town nearly one hour from Sendai that faces depopulation and a declining birthrate, where local football teams have been shutting down, with the aim of keeping football alive in the community. The academy focuses not only on football skills but also on developing character traits needed to thrive in society, including manners, greetings, independence, and etiquette. After practice, it provides a food education program centered on its independently developed “YUKI Ball,” a meal containing the minimum nutrients needed for a day, as well as medical support from a former Sony Sendai FC trainer. Active J.League players also regularly visit the school to provide direct coaching, creating a serious development environment rooted in the local community. Active J.League players from the Sennan area of Miyagi, including Keita Saito of J2 club Tochigi City and Yudai Tanaka of Sanfrecce Hiroshima, have also endorsed the initiative, helping expand a community-wide support system for children’s growth. Official website: https://yukifootball.jp/ O o o’s corporate theme, “Bringing back the passion of those days,” contains many meanings. It refers to the era of Japan’s high economic growth, when predecessors worked tirelessly and built the foundation of the country; to student days spent absorbed in club activities or other pursuits; and to the time when people first entered society with hope in their hearts. Everyone has had a time when they were fully committed and passionate about something. O o o wants to awaken that feeling in society once again. With the philosophy “Bring Japanese quality to the world, and bring good things from the world to Japan,” O o o has delivered products from leading Japanese manufacturers such as Yuraku Confectionery, Morinaga, Yamayoshi, and Sanyo Foods to Central Asia and other countries around the world. The “good things from Japan” that O o o believes in are not limited to products. Sincerity, manners, and a never-give-up spirit are also part of that value. O o o believes that children who embody these values and will one day go out into society are among Japan’s greatest treasures. Amid a declining birthrate and the closure of local youth teams, YUKI FOOTBALL ACADEMY’s work, through which Okubo brings the experience and passion he developed in Thailand to children in Miyagi, represents exactly the “passion of those days” that O o o seeks to bring back. Believing that supporting this initiative is an investment in Japan’s rich future, O o o decided to become a sponsor. Representative Director Ryusuke Ono said that during his student years, he attended a judo powerhouse school where, in his words, “every day was a war.” Everyone thought only about becoming the best in the world, and each person trained beyond their limits without being told. He said the relationships he built with teammates at that time remain completely different from ordinary friendships. Trust and bonds are born only among people who seriously clash with one another under the same goal. Looking back as an adult, he realized that what he cultivated there became the foundation of who he is. O o o has continued to deliver carefully made products from Japanese manufacturers to the world. Through its business, the company has become convinced that “good things from Japan” are not only about product quality. When people with the same vision come together seriously, an organization becomes overwhelmingly strong. Ono believes that this is also what Okubo is trying to pass on to children at YUKI FOOTBALL ACADEMY: not simply telling them not to give up on their dreams, but raising people who act on the assumption that the path already exists, and who follow through once they decide to do something, with commitment and responsibility. These are the values that resonate with him most. O o o Village aims to work with YUKI FOOTBALL ACADEMY to create a place where the children now chasing the ball with all their might can one day look back and feel that it was their starting point. Company overview: O o o Co po atio Inc.; Representative Director: Ryusuke Ono; Address: ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo 108-0022; Business: BtoB consulting, agency business, export business; URL: https://o o oco p.com/. O o o Village Inc.; Representative Director: Ryusuke Ono; Address: ALTO-B1002, 3-7-18 Kaigan, Minato-ku, Tokyo 108-0022; Business: general agency business and advertising agency business.