Onono Corporation Establishes New Local Subsidiary "Onono&co Kazakhstan" in Kazakhstan, Following Mongolia with "ONONO" Convenience Store Expansion into Kazakhstan.

Onono Corporation (Head Office: Minato-ku, Tokyo; Representative Director: Ryosuke Ono; hereinafter "Onono") has established a new local subsidiary, "Onono&co Kazakhstan," in the Republic of Kazakhstan, with plans to open its first "ONONO" convenience store in the country around July 2026. Following the success of "ONONO" (Onono & Co Mongol LLC) already operating in Mongolia, Kazakhstan is positioned as the second country for expansion, intended to serve as a hub for business development into Central Asia and surrounding countries.

■ Background of Expansion into Kazakhstan
Kazakhstan Inspection Scene
Kazakhstan boasts the largest economy in Central Asia, with an economic growth rate of approximately 6% annually. Its population structure includes a large youth demographic, and the consumer market has been rapidly expanding in recent years. Living standards are improving, especially in urban areas, and while consumer expectations for Japanese food, confectionery, daily necessities, and other products are very high, distribution channels are limited, and local users still do not have sufficient opportunities to access Japanese goods.

Furthermore, at the "Central Asia + Japan" Summit Meeting (attended by Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan) held in Tokyo in December 2025 by the Japanese government, a business and project target totaling 3 trillion JPY over the next five years was announced as the "CA+JAD Tokyo Initiative." Economic cooperation between Japan and Central Asia is entering a phase of accelerated growth at a national level.

Onono's business core is "delivering good Japanese products correctly," and it has determined that now is precisely the right time to achieve this in Central Asia. Kazakhstan has been designated as a strategic base, leading to the establishment of the local subsidiary "Onono&co Kazakhstan."

■ About the "ONONO" Convenience Store
"ONONO" is an infrastructure and brand we are deploying ahead of others in Mongolia to optimize the global distribution of Japanese products. This time, we will begin expanding into Kazakhstan as a next-generation distribution infrastructure to "deliver good Japanese products correctly."

The main objective of this expansion is not merely to operate retail stores. We position the physical stores as "test marketing hubs" to directly collect data on local consumer trends. By creating a place where customers can actually experience products, we aim to visualize "market sales confidence" and "concrete salesイメージ" for local buyers, thereby building a mechanism for smooth penetration of Japanese products into the market.

Building upon the advanced operational know-how and human resource development expertise cultivated through our operations in Mongolia, we aim to remove the psychological and physical barriers Japanese companies face when expanding overseas, and promote a strong distribution foundation that supports the maximization of Japanese brand value in Kazakhstan.

Store Brand: ONONO
Business Format: Convenience store
Scheduled Opening: Around July 2026
Location: Astana, capital of the Republic of Kazakhstan
Products Handled: Primarily Japanese food, confectionery, beverages, daily necessities, etc.
Operating Entity: Onono&co Kazakhstan

■ Future Outlook
Starting with the first store in Kazakhstan, we will promote multi-store expansion within the country. At the same time, positioning Kazakhstan as a strategic hub for Central Asia and surrounding countries, we will also consider business expansion into Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan, and further into Georgia in the Caucasus region.

In cooperation with our already operating Mongolian base, we will establish a supply chain and distribution network connecting Japan and Central Asia. Under the business principle of "delivering good Japanese products correctly," we will continuously work to enhance the presence of Japanese products and provide value in Central Asia and neighboring countries.

Corporate Name: Onono&co Kazakhstan
Location: Astana, capital of the Republic of Kazakhstan
Established: April 6, 2026
Business Activities: Operation of "ONONO" convenience stores / Import and sales of Japanese products / Promotion
Parent Company: OnonoVillage Co., Ltd. (Japan)

■ Comment from Representative Director Ryosuke Ono
"Central Asian and surrounding countries, including Kazakhstan, are rapidly growing markets, judging by their economic growth rates, population structures, and consumer needs. Despite the high expectations for Japanese products, there is still a reality that they have not been sufficiently delivered. We feel there is not just a business opportunity there, but something we must do.

We will expand the knowledge cultivated in Mongolia to Kazakhstan and other Central Asian and surrounding countries. With the Japanese government also aiming for 3 trillion JPY in business in Central Asia over five years, and national-level tailwinds, Onono will play the role of 'delivering good Japanese products correctly' in the place closest to the local consumers."

■ Company Overview
Trade Name: Onono Corporation
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