Japan's First Square Salt-Flavored Dorayaki Specialty Store 'Yunoshio' Launches Nationwide Online Sales of 'Salt Ice Dorayaki' as a Summer Novelty Japanese Dessert Gift

For the Media

Press Release

June 2026

OMOI Co., Ltd.

Representative Director: Ryoji Kawamura

OMOI Co., Ltd. (Representative Director: Ryoji Kawamura) is a local venture operating multiple businesses to promote the charm of Tottori Prefecture. We are pleased to announce that Yunoshio, our salt-flavored dorayaki specialty store located in the Kainan Onsen district of Yonago City, Tottori Prefecture, will begin nationwide online sales of 'Salt Ice Dorayaki'—a luxurious Japanese dessert made with house-made sea salt from Kainan Beach—starting June 16, 2026.

Ultimate Salt Ice Dorayaki 6-Piece Set

Official Website: https://www.yunoshio.com/

Official Online Store: https://yunoshio.myshopify.com/

What is the 'Salt Ice Dorayaki' made with Kainan's house-made salt?

This ice dorayaki combines rich, creamy milk with house-made sea salt carefully harvested from the Sea of Japan and slowly simmered over direct fire. Rather than simply adding salt, we've perfected the ideal 'golden ratio' through repeated trials to achieve a delicate saltiness that enhances the sweetness of the milk ice, finishing with a remarkably clean aftertaste.

One bite delivers a luxurious summer experience: rich creaminess, gentle saltiness, fluffy pancake texture, and cool, smooth ice cream—a uniquely addictive combination available only in summer.

For this product, themed around 'enjoying summer coolness with all five senses,' we’ve meticulously balanced ingredients only a specialty shop can achieve, down to the square shape designed to keep ice cream in every bite until the very last.

Product Details

Product Name: 'Salt Ice Dorayaki'

Price: 4-piece set: ¥1,800 (tax included)

6-piece set: ¥2,500 (tax included)

Shelf Life: 200 days frozen

A Fresh Take on Summer Gifts: Tottori’s Kainan Sea Brings a New Sensation of Cool

Until now, Yunoshio’s salt dorayaki has been enjoyed by visitors to Kainan, Tottori, and local residents. However, we’ve increasingly received requests from across Japan, especially in summer: 'We want to send this refreshing taste to loved ones far away' and 'We’d love to relive that travel memory at home.'

In recent years, demand has surged for summer gifts and mid-year presents that go beyond the usual—unique, non-repetitive, premium chilled desserts that stand out.

We are now delivering the 'summer bounty of Tottori’s Kainan' directly to households nationwide. Driven by a strong desire to offer a refreshing surprise during Japan’s sweltering summers—through the novelty of Japan’s first square dorayaki and the unmatched quality of 'salt × milk ice cream' only a specialty store can deliver—we’ve established a frozen distribution system and are now launching nationwide online sales via our official website. Perfect as a mid-year gift, summer greeting, or a luxurious personal treat.

Salt Ice Dorayaki

Ranked #1 Nationally in 'Dorayaki Category' on Otoriyose Net (as of May 25, 2026)

Highly praised for our commitment to local ingredients and in-house salt production, we ranked #1 nationwide in the 'Dorayaki Category' on Otoriyose Net. Our crispy new-texture batter, carefully simmered red bean paste made over two days, and house-made salt create a luxurious flavor profile. To allow people nationwide to enjoy this unique dorayaki previously only available on-site, we now offer frozen shipping. We provide gift packaging and boxes perfect for personal use, gifts, or year-end presents. Ideal for gifting or treating yourself.

From 'Dorayaki Town' Yonago: A Rare Square Salt Dorayaki Goes National

Yonago City, Tottori Prefecture—home to Yunoshio, Japan’s first square salt dorayaki specialty store—is the world’s top producer of dorayaki. To promote this 'dorayaki town' nationwide, we are pushing the evolution of dorayaki. Our innovations include Japan’s first dorayaki shop producing its own salt, creating salt-flavored, mineral-rich dorayaki, and crafting square dorayaki shaped like salt crystals using custom molds. We aim to make Yonago a destination where people from across Japan come to compare dorayaki.

7 Unique Features of Square Dorayaki Specialty Store Yunoshio

1. Japan’s first specialty store for square dorayaki using house-made salt

2. Uses Tottori-grown Daainashi azuki beans and fresh eggs from pure domestic Japanese chickens

3. Offers 'Shio Karidora'—a crispy, savory salt-butter dorayaki with a new texture

4. Uses rare local wood, including 300+ year-old mulberry trees from Tottori

5. Offers dorayaki made with matcha and hojicha from Daisen Town, Tottori

6. A nationally rare specialty store for square dorayaki in 'Dorayaki Town' Yonago

7. Factory and store located just 1-minute walk from the center of Kainan Onsen district

Store Overview

Store Name: Dorayaki Specialty Store Yunoshio (Yunoshio)

Address: 683-0001

Business Hours: 10:00–17:00

Closed: None

Parking: 7 spaces

In-store seating: 5 seats

Official Website: https://www.yunoshio.com/

Official Online Store: https://yunoshio.myshopify.com/

Instagram: https://www.instagram.com/yunoshio_0222/

X: https://x.com/yunoshio_222

Future Plans

Yunoshio aims to become a 100-year brand near Kainan Onsen, establishing 'Shio Karidora'—a salt-butter dorayaki made with local salt—as a signature product. We also aim to create new industries in the Kainan Onsen district by expanding beyond dorayaki, using salt as a starting point.

Company Overview

Company Name: OMOI Co., Ltd.

Address: 2164-657 Yuyama, Fukube-cho, Tottori City, Tottori 689-0105, Sankosmos 103

Representative: Ryoji Kawamura

Contact for Inquiries

Contact: Yamada

Email: yunoshio0222@gmail.com

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