New Experience from 'Yunoshio', a Salt Dorayaki Specialty Store That Makes Its Own Salt: 'Kaike Salt Coffee' Launched, Combining Salt and Coffee

OMOI Co., Ltd. (Representative Director: Ryoji Kawamura) is a local venture that develops multiple businesses aimed at showcasing the charm of Tottori Prefecture. The company has launched 'Kaike Salt Coffee,' made using its homemade salt, as an in-store exclusive item at 'Yunoshio,' a salt dorayaki specialty store established in the Kaike Onsen district of Yonago City, Tottori Prefecture. ■ What is 'Kaike Salt Coffee' made with homemade salt? Salt coffee is a traditional way of drinking coffee popular in Ethiopia. Since Ethiopian beans are often highly acidic, it is said that the culture of adding salt was born to soften this acidity and bring out the depth of the coffee. 'Kaike Salt Coffee' uses our homemade salt, created by manually collecting seawater from within a 3-minute walk from Kaike Onsen and boiling it down, along with water-polished roasted Ethiopian beans. By adding a pinch of salt to the aromatic coffee, the acidity and bitterness of the beans are mellowed, transforming it into a drink with more depth. It is available for take-out, allowing customers to enjoy it while overlooking the nearby beach. Product Name: 'Kaike Salt Coffee' Price: 600 JPY (tax included) *Available for both eat-in and take-out. ■ Challenging a new drink experience to expand the potential of 'Homemade Salt' The Kaike Onsen district, where the square salt dorayaki specialty store 'Yunoshio' is located, is surrounded by a beautiful sea and features natural spring water from Mt. Daisen. By collecting this mineral-rich seawater ourselves, boiling it down for a long time to remove impurities, and creating delicious homemade salt, we believe we can cultivate a local food culture in the Kaike Onsen area centered on delicious salt as part of the dining experience. Furthermore, we are challenging ourselves to create drinks using this homemade salt, serving as a 'new taste experience starting with salt,' beyond just dorayaki. We aim to create products unique to 'Yunoshio' so that people can enjoy the salt culture originating from Kaike Onsen in new forms, not just as Japanese sweets. ■ Promoting nationwide from Yonago, the 'Dorayaki Town', with rare square salt dorayaki Yonago City, Tottori Prefecture, where 'Yunoshio' is located, is the city with the world's highest production volume of dorayaki. We are challenging ourselves to create evolved dorayaki with the desire to promote this dorayaki town nationwide. We are not only engaging in the unprecedented effort of making homemade salt at a dorayaki shop and crafting salt dorayaki that allows customers to feel the salinity and minerals, but we are also carefully making square-shaped dorayaki, reminiscent of salt crystals, using original molds. We aim to become a place where people from all over the country come to Yonago City to compare different dorayaki. ■ 7 Features of the Square Dorayaki Specialty Store 'Yunoshio' 1. Japan's first square dorayaki specialty store using homemade salt. 2. Uses Tottori-grown Dainagon adzuki beans and fresh eggs from pure domestic chickens in Tottori. 3. Offers the crispy-textured salt-butter dorayaki 'Shio-Kari-Dora'. 4. Uses precious local wood, such as the 300-year-old Japanese hackberry (muku) from Tottori Prefecture. 5. Offers dorayaki using matcha and hojicha from Daisen-cho, Tottori Prefecture. 6. A rare square dorayaki specialty store in Yonago, the 'dorayaki town'. 7. Manufacturing facility and store are adjacent, located 1 minute on foot from the center of Kaike Onsen. ■ Store Overview Store Name: Dorayaki Specialty Store Yunoshio Business Hours: 10:00 - 17:00 Closed: None Parking: 7 spaces Eat-in: 5 seats ■ Future Developments At the dorayaki specialty store 'Yunoshio,' we aim to become a brand that lasts for 100 years near Kaike Onsen, making the salt-butter dorayaki 'Shio-Kari-Dora' using salt from the Kaike Onsen district a local specialty. Furthermore, we aim to generate various businesses centered around salt, not just dorayaki, to create new industries in the Kaike Onsen area.