The Future of Your Store Can Change with Just One Smartphone! "Immediately Usable Kantan Ex LINE Official Account: Customer Acquisition & Sales Increase Techniques" to be Released July 7, 2026

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"Immediately Usable Kantan Ex LINE Official Account: Customer Acquisition & Sales Increase Techniques," the latest book by Hisashi Ishizaki of NYX Inc. (Headquarters: Tokyo, Representative Director: Atsushi Nakazawa), a company that provides operational and marketing support for LINE Official Accounts, will be released on July 7, 2026 (Tue) by Gijutsu-Hyohron Co., Ltd. This is an essential book for store owners and marketing managers, covering practical steps to transform the "LINE" platform, which has become a part of daily life infrastructure, into a powerful sales tool.

Reasons Why LINE Official Accounts Are Gaining Attention in the Media Now

"LINE" is used daily by over 70% of Japan's population. Within LINE, "LINE Official Accounts," which allow stores and companies to connect directly with users, have become established as the "strongest promotional infrastructure" replacing traditional email newsletters and flyers. However, on the other hand, there are constant voices of concern about operational costs and lack of know-how, such as "We created an account but can't get more friends" or "We send too many messages and get blocked."

This book is packed with the knowledge of NYX Inc., which has been certified as the highest-tier "Store Promotion Partner Premier" by LINE Yahoo Corporation, and exclusively explains only the measures that have proven effective in the field.

Key Features and Solutions to Common Field Challenges Addressed in This Book

Specific Actions to Solve the "Cannot Get More Friends" Problem

Beyond simply posting POPs at the store, it explains step-by-step how to design "friend referral coupons" that make users want to register, and how to specifically operate "shop cards" to acquire repeat customers.

"Segmented Distribution" and "Data Analysis" to Dramatically Reduce Block Rates

Instead of sending the same content to everyone at once, it visually and clearly illustrates methods for distribution targeted at specific audience segments (customer attributes) and "step distribution" that automatically makes appropriate approaches. It also covers KPI setting and analysis methods (Chapter 5) for achieving maximum results while controlling costs.

Covers Integration with Latest Trends: "LINE Mini App" and "LINE Ads"

Going beyond a mere message distribution tool, it also details external integrations and promotional services (Chapter 6) that give you an edge over competitors, such as "LINE Mini App" to accelerate your store's digitalization (DX), and highly effective "LINE Ads" and "Bookings via LINE."

Recommended for:

Owners who want to achieve concrete results (visits/sales) immediately after introducing a LINE Official Account.

Managers of multiple stores or chain stores who are struggling with effective operation at branches and management systems involving multiple people.

Those looking for a manual that can serve as a bible for new employee web marketing training or store operations.

Book Details

Title: Immediately Usable Kantan Ex LINE Official Account: Customer Acquisition & Sales Increase Techniques

Author: Hisashi Ishizaki (Ishizaki Hisashi) / NYX Inc.

Price: 2,420 yen (2,200 yen + 10% tax)

Release Date: July 7, 2026 (Tue)

Specifications: A5 size / 256 pages

ISBN: 978-4-297-15676-3

Publisher: Gijutsu-Hyohron Co., Ltd.

Author Profile

Hisashi Ishizaki (Ishizaki Hisashi) / NYX Inc.

Born in 1968. Joined Recruit in 1990. Joined Paldea in 2003 and led overall sales promotion for major manufacturers and retailers as head of sales. Launched the "LINE@" authorized agency business in 2017, guiding the company to "LINE Local Sales Partner Gold" in 2022. Transferred to the spun-off and independent NYX Inc. in 2024. In 2025, the company was certified as a LINE Yahoo Sales Partner "Store Promotion Partner Premier." He is a specialist renowned for his LINE utilization techniques that deliver reliable results tailored to on-site challenges.