NSJAPAN Explains "Winning Patterns" for New Businesses at Hiroshima City-Hosted Executive Seminar

NSJAPAN Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shuhei Naito) lectured at an executive seminar hosted by Hiroshima City, explaining how to create "winning patterns for new businesses" based on case studies supervised by former Apple Japan representative, Mr. Yamamoto.

This seminar was planned with the aim of fostering business creation and attracting companies centered on "Sports x Tech." This was in response to Hiroshima City's structural challenges: "young people leaving the prefecture and not returning" and "a scarcity of startups and ventures." The initiative also considered the region's strength in its "culture passionate about sports," alongside the reality of an aging management, business succession issues, and reduced capacity for change among the many local companies.

**Why is Hiroshima City focusing on "Sports x Tech x New Business" now?**

Hiroshima faces challenges such as:

- Outflow of young people (difficulty for young people who leave to return)
- Lack of depth in startups (low number of ventures)

These issues combine to weaken the region's growth engine. On the other hand, Hiroshima has strengths such as:

- A deeply passionate sports culture (regional appeal)
- A strong base of local companies (industrial foundation)

However, due to the aging of management in local companies, resources allocated to "exploring and validating" new businesses tend to be limited. Therefore, Hiroshima City has put forward "Sports x Tech" as an approach to industrialize the region's strengths. The city designed this seminar as an implementation-oriented learning opportunity, where executives could take home a "template" for creating new businesses. The goal is to simultaneously address challenges faced by sports-related companies (operations, customer acquisition, sponsorships, data utilization, etc.), attract new companies, and facilitate new business creation among local companies.

**Specific measures taken by government and private sectors (points discussed in this lecture)**

This lecture focused not on sharing success stories, but on breaking down successful cases into "reproducible steps."

- Identifying the causes of new business stagnation (lack of customers / insufficient validation / delayed internal consensus)
- How to proceed from CPF to PMF (criteria for judging "what to validate and what to discard")
- Transitioning sales from individual-dependent to reproducible (how to cycle through hypothesis → validation → systematization → stabilization)
- Key insights for applying to Sports x Tech (theme setting based on challenges, acquiring initial customers, designing proofs of concept)

Participants were mainly executives from Hiroshima City, and questions in the Q&A session focused on "validation design," "sales templates," and "internal promotion." This clearly indicated a strong need for practical knowledge to drive new businesses.

**■ Event atmosphere and reactions**

Approximately 30 executives and new business managers from Hiroshima City gathered at the venue, and the lecture took place in an enthusiastic atmosphere. Participants listened intently, nodding and taking notes, and an active Q&A session followed the lecture. Attendees commented, "We gained hints that can be immediately applied to our own companies, based on concrete success stories," and "It was a valuable opportunity to learn about cutting-edge sales know-how from Tokyo." It seemed to be a great inspiration for executives operating in regional areas. Even after the lecture, business card exchanges and information sharing continued, making it a place for business exchange connecting metropolitan areas and regional areas. A representative from Hiroshima City, who organized the event, commented, "We are delighted if this event contributes to the learning and networking of local companies," and it appears to have served as an opportunity for participants to build horizontal connections.

**■ Representative's Comment (Shuhei Naito, Representative Director, NSJAPAN Inc.)**

Even in the AI era, it is human trust that ultimately drives business. It was extremely meaningful to be able to convey the "winning patterns" of sales to everyone in Hiroshima as a bridge connecting Tokyo and regional areas. Moving forward, under our mission of "A Partner for Business Leaders," our company will continue to provide practical know-how and contribute to the sustainable growth of regional companies, including those in Hiroshima, across various regions.

**Future Outlook**

This seminar served as a symbolic opportunity in Hiroshima City's initiative to promote interaction with companies in the Tokyo metropolitan area. It is expected that companies in Hiroshima will utilize the insights and networks gained to create new business opportunities by leveraging Tokyo's expertise and connections. For NSJAPAN Inc., its contribution as a bridge connecting regional areas and Tokyo is significant, and the company plans to further deepen regional collaborations in the future.

NSJAPAN expects to expand its management support and sales know-how provision activities in Hiroshima and other regions nationwide. The synergy created by the interaction between local companies and Tokyo-born entrepreneurial spirit is anticipated to lead to the revitalization of the regional economy and the overall advancement of innovation in Japan.

**■ NSJAPAN - TV commercial currently airing**

Since January 6, 2026, we have started broadcasting commercials emphasizing the necessity of sales reskilling. We are also conducting public relations activities, including continuous commercial broadcasts, to raise social awareness of issues such as individual-dependent sales and insufficient sales design for new businesses.

**■ Company Overview**

Company Name: NSJAPAN Inc.
Location: Kojimachi 4, Chiyoda-ku, Tokyo