NOROSHI Partners with University of Tokyo Startup MOFgraphy on Early-Stage Branding for Social Implementation of MOFs

NOROSHI Inc. (Location: Minato-ku, Tokyo; President and CEO: Shota Kikuchi) has provided partnership support for the early-stage branding of MOFgraphy Inc. (Location: Kashiwa City, Chiba Prefecture; Representative Director: Kenji Sumida), a startup originating from the University of Tokyo that is challenging the social implementation of liquid phase separation technology using Metal-Organic Frameworks (MOFs).

<Summary>

NOROSHI provided comprehensive branding support during the early stages of MOFgraphy Inc., a University of Tokyo startup aiming for the social implementation of MOFs.

Supported the establishment of a brand that conveys "trust that needs no explanation" in a field with high expertise and value that is difficult to convey intuitively.

Verbalized the core of the brand starting with multiple interviews with the representative, and consistently designed the logo, VI, and a corporate website in both Japanese and English.

While focusing on the essential requirements for the startup phase, we established an expandable brand foundation that can be applied to future product development, fundraising, and recruitment.

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Background of Partnership Support

MOFgraphy Inc. is a startup from the University of Tokyo that is challenging the social implementation of liquid phase separation technology using Metal-Organic Frameworks (MOFs). The founder encountered the potential of MOFs at a graduate school in the United States and founded the company out of a sense of challenge that "while there is academic potential, it is not being fully utilized for business opportunities."

MOFs and liquid phase separation are highly specialized fields, and their value is not easily conveyed intuitively to non-experts. While attention to MOFs is increasing, there are not many players who can correctly understand the technology and address customer issues. Therefore, MOFgraphy needed to establish its brand at an early stage of company establishment to gain recognition and trust from the industry.

NOROSHI partnered with them under the theme of "establishing an effective brand foundation that is sufficient for the needs of the early stage." Starting with multiple interviews with the representative, we verbalized the core of the brand using a framework. From there, we consistently designed the logo, visual identity, and a corporate website in both Japanese and English.

We have created a foundation that can be expanded to future product development, fundraising, and recruitment, conveying "trust that needs no explanation" to anyone, for a highly specialized technology. This was achieved at a speed appropriate for the startup phase.

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About MOFgraphy Inc.

Company Name: MOFgraphy Inc.

Location: KOIL TERRACE 6F, 1-4-1, 226-44 Wakashiba, Kashiwa City, Chiba Prefecture

Company URL: https://mofgraphy.co.jp/

Representative: Kenji Sumida

Business Activities: Research and development, and consulting services related to liquid phase separation using MOF materials

Design, analysis, manufacturing, and sales of MOF columns for chromatography

Consignment research, economic evaluation, etc. related to chemical process development

About NOROSHI Inc.

NOROSHI is a partnership-based design consulting firm focused on creating business results.

We support business growth through the power of design, via service design, UI/UX design, communication design, and branding.

Company Name: NOROSHI Inc.

Location: 1-8-20 Shiba Park, Minato-ku, Tokyo

Corporate Site: https://noroshi.tokyo/

Service Site: https://noroshi.design/

Representative: Shota Kikuchi

Business Activities: Design consulting business

Inquiries Regarding This Release

https://noroshi.design/contact