noom&co. Inc. (Headquarters: Kawasaki City, Kanagawa Prefecture; President and Representative Director: Miki Naito), a company that promotes comfortable rest times through the scent of hinoki and other natural woods under the concept of "Forest Bathing Sleep®", announces the launch of the "Forest Bathing Sleep® Experience" at three accommodations listed on OZmall, an outing media platform operated by Start Publishing Co., Ltd. (Headquarters: Chuo Ward, Tokyo; President and CEO: Ikuji Sekine). The experience will be available from July to August 2026.

We believe sleep is the foundation for living a healthy life.

In today's busy world, where it's difficult to secure sufficient rest, we believe it's especially important to cherish the moments before sleep.

This is the idea from which "Forest Bathing Sleep®" was born.

We aim to bring the refreshing comfort of taking a deep breath in the forest into everyday life.

Through the natural fragrance of hinoki and other woods, we strive to bring moments of rest into daily routines.

Through this initiative, we will collaborate with accommodations carefully selected by OZmall to offer guests the opportunity to experience "Forest Bathing Sleep®" during their special travel moments.

We also aim to inspire people to incorporate restful moments not only during travel but also into their everyday lives.

Enjoy a quiet night at an accommodation.

Breathe in the soothing hinoki scent filling your room.

Take time to reconnect with yourself, accompanied by the refreshing comfort of a deep breath in the forest.

● Forest Bathing Sleep® Experience Available at OZmall-Listed Accommodations

・Le Ciel d'Izu: A Small Auberge in Izu Highland

A secluded auberge nestled in the resort area of Izu Highland, known for its luxury villas. Guests can fully enjoy "Izu French" cuisine crafted with local mountain and sea delicacies and homegrown herbs. Surrounded by greenery, this hidden retreat offers exquisite dishes and private open-air baths for a luxurious experience.

※noom&co. products are available in select rooms.

OZmall listing site: https://www.ozmall.co.jp/travel/stay/461/

・Corte Largo Izu Highland

A boutique hotel with a pristine white exterior located on a hillside in Izu Highland, evoking the ambiance of world-famous resorts in Spain, Mexico, and Bali. Guests can soak in natural hot springs at private open-air baths and savor acclaimed French-Italian cuisine, elevating the resort experience to its peak.

※noom&co. products are available in select rooms.

OZmall listing site: https://www.ozmall.co.jp/travel/stay/65/

・Ito Yukitei Kanana Bettei

Five private villas quietly nestled in Kanana, a hillside overlooking Sagami Bay. Connected by covered corridors adorned with miniature garden landscapes, the villas offer abundant natural hot springs, gourmet dishes crafted from carefully selected seasonal ingredients, and a luxurious space where time flows gently—perfect for sharing a refined relaxation experience with a loved one.

※noom&co. products are available in select rooms.

OZmall listing site: https://www.ozmall.co.jp/travel/stay/591

● Program Details

noom&co. Aroma Mist Hinoki in the Forest noom&co. Diffuser Hinoki in the Forest

The above noom&co. products will be installed in guest rooms at the participating accommodations.

Guests can enjoy the "Forest Bathing Sleep® Experience" through the soothing scent of hinoki during their relaxing stay.

● About the Collaboration with OZmall

OZmall is an outing media platform offering a "Premium Reservation Service" that allows users to book luxurious, editor-curated plans for hotels, inns, restaurants, beauty salons, and more at special rates.

This collaboration was realized through the shared vision between OZmall—delivering exceptional experiences through editor-curated accommodations—and noom&co., which promotes the value of rest through "Forest Bathing Sleep®".

We hope that through this travel experience, more people will have the chance to enjoy the comforting benefits of "Forest Bathing Sleep®".

● About noom&co. Inc.

◾️Origin of the Name "noom&co."

"noom" spelled backward becomes "moon".

Rather than being like the prominent "sun", we see ourselves as quietly supportive, like the moon.

The moon gently illuminates the darkness. We aim to create products that do the same. And just as creating anything requires help from many people, "&co." stands for companions—our collaborators. Wishing to gently support people like the moon, we named our company "noom&co."

◾️Brand Story

In the darkness, the moon quietly continues to shine, waxing and waning, without striving to illuminate strongly or change anything, simply reflecting what is there.

Within that light, the true heart emerges—wordless, beautiful.

You’re allowed to be as you are. —— It's okay to be exactly as you are.

What noom&co. values is Quiet Permission — a quiet affirmation.

We create with care. We create with intention.

We want those who hold our products to feel it's okay to trust their own senses, to gently reveal their true beauty.

Under the skin.

"noom & co." is a cosmetics and lifestyle brand that stays close to feelings not yet expressed in words.

HP: https://noomandco.shop

instagram: https://www.instagram.com/noom.and.co_shop

X: https://x.com/noomandco

Available at:

Selected LOFT stores and LOFT online store (https://www.loft.co.jp/store/)

Official EC site (https://noomandco.shop)

Store information: https://www.loft.co.jp/shop_list/

◾️Company Overview

211-0065 9-34 Imaicho-Naka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture, Japan noom&co. Inc.

Representative Director: Miki Naito

https://noomandco.shop

FACT BOX

  • Source: PR TIMES
  • Category: ビジネス連携
  • Organizations: OZmall