New Kampo-Inspired Fragrance Brand 'nonu' Launches to Retune Urban Lifestyle

nonu Inc. (Headquarters: CIRCLE by ANRI, Roppongi Hills Mori Tower 15F, Minato-ku, Tokyo; CEO: Niki Shimizu) has officially launched 'nonu,' a Kampo-inspired fragrance brand that reimagines traditional Kampo medicine for modern urban life.

With the concept "Tune to your neutral," the brand features three Kampo-inspired fragrance soaps designed to tune the mind and body.

Ahead of pre-sales in June, the company has launched its official Instagram account to showcase the nonu world view.

Additionally, a pre-launch exhibition where visitors can experience the brand's scents will be held at "Tokyo Innovation Base (TIB) SHOP" in Yurakucho, starting Friday, June 5, 2026.

■ Brand Statement
Cities are unpredictable—an endless stream of noise and overwhelming speed. We love this chaos, and we long to remain ourselves. What nonu offers is the daily habit of “tuning.” Reimagining centuries of accumulated Kampo wisdom for today. Resetting sensory misalignment each time, returning to a “neutral” condition stripped of noise. This is not a pause. It is intentional tuning—to take the next step forward.

■ Concept
nonu is a self-tuning brand centered on Kampo. To love and survive the unpredictable energy of the city, we aim to provide an experience that keeps you in a "ready state" by tuning out the sensory imbalances that occur daily. nonu affirms the stance of people who work hard in the chaotic city. It is not about temporary rest, but about returning to a neutral state needed to enjoy life to the fullest the next day.

■ Founder Profile: Niki Shimizu
Born in Tokyo in 2002. Currently on a leave of absence from Keio University SFC (4th year). Raised in a family of four generations of acupuncturists. Inspired to pursue social entrepreneurship during high school studies abroad.