Sweet Potato Sweets Specialty Store "oimo&coco." to Exhibit at the First "Yakiimo Paradise SHIZUOKA"
Shizuoka-based sweet potato sweets specialty store "oimo&coco." will participate as the sole brand from Shizuoka Prefecture at "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~," held at Twin Messe Shizuoka from May 1-5, 2026. The new product "Oimo Mochi Ball," a hit in Tokyo, will be sold exclusively at the event, aiming to promote local and national baked sweet potato culture.
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- 📰 Published: May 2, 2026 at 21:41
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nonii Inc. (Headquarters: Aoi-ku, Shizuoka City, Shizuoka Prefecture; Representative Director: Yusuke Katayose), which operates the sweet potato and sweets specialty store "oimo&coco." based in Shizuoka, is currently exhibiting at "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~" held at Twin Messe Shizuoka South Building for five days from Friday, May 1, to Tuesday, May 5, 2026 (public holiday).
At this event, where 20 popular sweet potato and sweet potato sweets specialty stores from all over Japan gather, oimo&coco. is participating as the sole brand from Shizuoka Prefecture. They are selling a total of six types of sweet potato sweets using their signature ingredient, "Aged Sweet Potato." Among these, the new product "Oimo Mochi Ball," which gained popularity on social media after its pre-sale at food trucks in the Tokyo area, will be available exclusively at this event.
■ About "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~"
"Imo Para Shizuoka" is a food festival featuring "baked sweet potatoes," which are popular mainly among women, bringing together popular baked sweet potato stores, sweet potato sweets, and related gourmet items from all over Japan. This time, 20 sweet potato sweets specialty stores will gather at Twin Messe Shizuoka South Building. Since it is held during Golden Week, a large number of visitors are expected not only from local Shizuoka but also from across the country.
【Event Information】
Event Name: Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~
Period: May 1 (Fri) - May 5 (Tue/Holiday), 2026 *5 days
Hours: 10:00 - 18:00 (Last entry 17:30)
Venue: Twin Messe Shizuoka South Building
Organizer: "Imo Para Shizuoka 2026" Executive Committee
Admission Fee: Free for preschoolers / Paid for elementary school students and above. Same-day tickets: 600 yen on weekdays, 700 yen on weekends and holidays.
Ticket Sales: Asoview! / Rakuten Travel / Ticket Pia / Lawson Ticket / Eplus / Seven Ticket
Inquiries: Shizuoka Asahi Television Event Produce Department
TEL 054-251-3302 (Weekdays 10:00 - 17:00)
■ Sole Exhibitor from Shizuoka Prefecture — Promoting Baked Sweet Potato Culture as a Local Brand
"Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~" gathers renowned baked sweet potato and sweet potato sweets specialty stores from various regions across Japan, including Ibaraki, Saitama, Tokyo, Kanagawa, Aichi, Kyoto, Hyogo, Osaka, Nara, and Okayama. Among them, oimo&coco. participates as the only brand based in Shizuoka Prefecture.
Starting from a small food truck in 2020, this local brand now operates over 10 stores nationwide. We welcome all visitors with big smiles. We aim to convey the brand's unique world to our local Shizuoka customers and to introduce Shizuoka's baked sweet potato sweets culture to visitors from outside the prefecture.
oimo&coco. Main Store (Aoi-ku, Shizuoka City) Food Trucks in Tokyo area (FC)
■【New Product / Event Exclusive】Tokyo's Talk-of-the-Town "Oimo Mochi Ball" Debuts in Shizuoka
"Oimo Mochi Ball" is a new product that has received significant positive feedback since its pre-sale at food trucks in the Tokyo area. It will be sold exclusively at "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~".
Inside the crispy and chewy dough, oimo&coco.'s signature "Aged Sweet Potato" melts deliciously. It's a bite-sized sweet potato treat that can be enjoyed by everyone from children to adults and is easy to share!
It features a two-color composition of purple sweet potato and golden sweet potato, making it visually appealing.
Despite having sold over 10,000 units per month, all items are carefully handmade one by one in-house.
■ Sales Lineup at the Venue
We will be selling all six types of oimo sweets using oimo&coco.'s signature ingredient, "Aged Sweet Potato."
【List of Products for Sale (tax included)】
Oimo Mochi Ball: 750 yen *New product / Event exclusive sale
OIMO OIMO Churros: 650 yen
Sweet Potato Brulee: 650 yen
Raw Melting Sweet Potato Pudding: 500 yen
Sweet Potato Sweet Potato: 350 yen
Uncle Oimo's Luxurious Cheesecake: 3,300 yen
■ Brand Achievements
oimo&coco. has received high evaluations in numerous rankings and awards to date.
・Simultaneously achieved 1st and 2nd place in Rakuten Ichiba's Sweet Potato category
・Best Otoriyose Grand Prize 2022, 1st place Gold Award in the Rice, Vegetables, and Fruits category
・Otoriyose Net Annual Overall Ranking 7th place (8.75 million users annually, over 6,000 products listed nationwide)
・National Baked Sweet Potato Championship, awarded for 2 consecutive years
■ Brand Introduction
【oimo&coco.】
A specialty brand for baked sweet potatoes and sweets that started from a single food truck in 2020. They thoroughly pursue three pillars: "ingredients," "baking methods," and "quality control," and currently operate over 10 directly managed stores and franchise stores nationwide. In their e-commerce business, they (text cut off here)
At this event, where 20 popular sweet potato and sweet potato sweets specialty stores from all over Japan gather, oimo&coco. is participating as the sole brand from Shizuoka Prefecture. They are selling a total of six types of sweet potato sweets using their signature ingredient, "Aged Sweet Potato." Among these, the new product "Oimo Mochi Ball," which gained popularity on social media after its pre-sale at food trucks in the Tokyo area, will be available exclusively at this event.
■ About "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~"
"Imo Para Shizuoka" is a food festival featuring "baked sweet potatoes," which are popular mainly among women, bringing together popular baked sweet potato stores, sweet potato sweets, and related gourmet items from all over Japan. This time, 20 sweet potato sweets specialty stores will gather at Twin Messe Shizuoka South Building. Since it is held during Golden Week, a large number of visitors are expected not only from local Shizuoka but also from across the country.
【Event Information】
Event Name: Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~
Period: May 1 (Fri) - May 5 (Tue/Holiday), 2026 *5 days
Hours: 10:00 - 18:00 (Last entry 17:30)
Venue: Twin Messe Shizuoka South Building
Organizer: "Imo Para Shizuoka 2026" Executive Committee
Admission Fee: Free for preschoolers / Paid for elementary school students and above. Same-day tickets: 600 yen on weekdays, 700 yen on weekends and holidays.
Ticket Sales: Asoview! / Rakuten Travel / Ticket Pia / Lawson Ticket / Eplus / Seven Ticket
Inquiries: Shizuoka Asahi Television Event Produce Department
TEL 054-251-3302 (Weekdays 10:00 - 17:00)
■ Sole Exhibitor from Shizuoka Prefecture — Promoting Baked Sweet Potato Culture as a Local Brand
"Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~" gathers renowned baked sweet potato and sweet potato sweets specialty stores from various regions across Japan, including Ibaraki, Saitama, Tokyo, Kanagawa, Aichi, Kyoto, Hyogo, Osaka, Nara, and Okayama. Among them, oimo&coco. participates as the only brand based in Shizuoka Prefecture.
Starting from a small food truck in 2020, this local brand now operates over 10 stores nationwide. We welcome all visitors with big smiles. We aim to convey the brand's unique world to our local Shizuoka customers and to introduce Shizuoka's baked sweet potato sweets culture to visitors from outside the prefecture.
oimo&coco. Main Store (Aoi-ku, Shizuoka City) Food Trucks in Tokyo area (FC)
■【New Product / Event Exclusive】Tokyo's Talk-of-the-Town "Oimo Mochi Ball" Debuts in Shizuoka
"Oimo Mochi Ball" is a new product that has received significant positive feedback since its pre-sale at food trucks in the Tokyo area. It will be sold exclusively at "Imo Para Shizuoka ~ Yakiimo Paradise 2026 ~".
Inside the crispy and chewy dough, oimo&coco.'s signature "Aged Sweet Potato" melts deliciously. It's a bite-sized sweet potato treat that can be enjoyed by everyone from children to adults and is easy to share!
It features a two-color composition of purple sweet potato and golden sweet potato, making it visually appealing.
Despite having sold over 10,000 units per month, all items are carefully handmade one by one in-house.
■ Sales Lineup at the Venue
We will be selling all six types of oimo sweets using oimo&coco.'s signature ingredient, "Aged Sweet Potato."
【List of Products for Sale (tax included)】
Oimo Mochi Ball: 750 yen *New product / Event exclusive sale
OIMO OIMO Churros: 650 yen
Sweet Potato Brulee: 650 yen
Raw Melting Sweet Potato Pudding: 500 yen
Sweet Potato Sweet Potato: 350 yen
Uncle Oimo's Luxurious Cheesecake: 3,300 yen
■ Brand Achievements
oimo&coco. has received high evaluations in numerous rankings and awards to date.
・Simultaneously achieved 1st and 2nd place in Rakuten Ichiba's Sweet Potato category
・Best Otoriyose Grand Prize 2022, 1st place Gold Award in the Rice, Vegetables, and Fruits category
・Otoriyose Net Annual Overall Ranking 7th place (8.75 million users annually, over 6,000 products listed nationwide)
・National Baked Sweet Potato Championship, awarded for 2 consecutive years
■ Brand Introduction
【oimo&coco.】
A specialty brand for baked sweet potatoes and sweets that started from a single food truck in 2020. They thoroughly pursue three pillars: "ingredients," "baking methods," and "quality control," and currently operate over 10 directly managed stores and franchise stores nationwide. In their e-commerce business, they (text cut off here)